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  #1  
Old 07-14-2005, 06:31 AM
knicks125 knicks125 is offline
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Default New European Design Center in Germany (Kia)

http://www.edmunds.com/insidel...453#2

Kia Erecting European Design Center in Germany

Date Posted 07-13-2005

FRANKFURT, Germany  Kia Motors has announced a state-of-the-art design center will be created at its new European headquarters currently under construction in downtown Frankfurt.

The design center, scheduled to begin operations in March 2007, will be fully independent from Kia's sister company Hyundai Motor and marks a significant change in strategy, as all the other existing design centers throughout the world are jointly operated. Currently Kia shares Hyundai's European R&D center in Russelsheim, Germany; it will eventually focus solely on Hyundai.

Yong-Hwan Kim, senior executive vice president of Kia Motors Corporation, said: "Building a separate design center in Europe is an important and timely step in order to further differentiate Kia's product range from Hyundai and our competitors."

Europe has become Kia's largest export market in 2005, and the Korean company has started building its first European production factory, in Zilina, Slovakia. Over the past two years, Kia has been the fastest growing automotive brand in Europe.

In addition to the design center, the new headquarters building  situated alongside Frankfurt's main showground where the biennial auto show is held  will be used by Kia Motors Europe to house its pan-European sales, marketing and after-sales operations. There will also be a sales academy, a technical service center and the company's pan-European IT hub.

What this means to you: The Koreans are no fools  they've seen the Japanese develop separate model lines aimed at key markets such as Europe and North America, and they're copying that successful formula.

Source: Edmunds/Inside Line

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  #2  
Old 07-14-2005, 06:32 AM
knicks125 knicks125 is offline
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Default Re: New European Design Center in Germany (knicks125)

Source: Edmunds/Inside Line

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  #3  
Old 07-14-2005, 10:49 AM
taskbearer taskbearer is offline
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Bravo kia, What better way to attack the europeans than to deisigncars with their influence. Toyota did it with its brussels studio and recently nissan with its London studio. Now let the designs roll.
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Old 07-14-2005, 10:58 AM
knicks125 knicks125 is offline
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Default Re: (taskbearer)

True...Kia is making a big influence in Europe. I heard something about either its sportage or sorento is on the waiting list in germany
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  #5  
Old 07-14-2005, 05:27 PM
nismo nismo is offline
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It seems like Kia is aimed mainly at the European market and Hyundai is aimed mainly at the North American market, all of course while filling the needs and tastes of their Korean home market....

I very smart idea IMO

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  #6  
Old 07-23-2005, 06:32 AM
knicks125 knicks125 is offline
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Default Re: (nismo)

Kia to Put Design Studio at New Irvine Complex

http://www.latimes.com/news/lo...range

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