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  #1  
Old 05-13-2005, 04:31 AM
HondaTech HondaTech is offline
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Default Sonata VS. the NEXT Camry?

If the Sonata is getting released by the end of May, it may have a short honeymoon of only 8 and half month.

Here's why.

Found this article on Cheers and Gears by some one named sciguy0504

Bloomberg

May 12 (Bloomberg) -- Toyota Motor Corp., the world's second- largest automaker, is speeding the release of its next Camry sedan by at least six months, aiming to keep it the best-selling U.S. car, three industry analysts familiar with the company's plans said.

The 2007 Camry should arrive at dealers as early as February 2006, said analyst Jim Hall, with AutoPacific Inc., basing his comments on talks with Toyota. That would bring the new model to market 4 1/2 years after the current edition's release. Toyota has redesigned the Camry every five years since 1986 and put it on sale around early September each time.

``Shortening the product cycle is one of the ways we can invest in having a more-desirable product,'' said Jim Press, Toyota's chief operating officer in the U.S., in an interview yesterday. Press declined to comment on Camry directly. ``One of our philosophies is to change a car before it gets old.''

The Camry has battled Honda Motor Co.'s Accord to remain the top-selling car in the U.S. in seven of the past eight years. The model, which Press called Toyota's ``money car,'' contributed 21 percent of the 2.06 million autos Toyota sold in the U.S. in 2004.

Camry sales, including two-door Solara models, rose 6.3 percent to 138,939 this year through April, according to Autodata Corp. of Woodcliff Lake, New Jersey. The Accord fell 1.6 percent to 112,606.

Moving the new model's release to early 2006 will boost Camry sales by mid-year, said Joe Langley, an analyst at CSM Worldwide Inc., based in Farmington Hills, Michigan. said.

``It will give them a real head start because production will be fully ramped up in time for the spring and summer selling season,'' Langley said. ``There's no reason to stick to a traditional release schedule anymore. When things are ready, they're ready.''

Hybrid Version

Camry will also be the first U.S.-built Toyota gasoline- electric hybrid, according to Hall, Langley and Catherine Madden, who forecasts auto production plans for Global Insight Inc. in Lexington, Massachusetts. The analysts based their information on discussions with Toyota and suppliers to the Georgetown, Kentucky, plant that builds the car.

Toyota has said it will eventually offer hybrid drives in all its top-selling models. It wants to build on the lead it holds in hybrid sales of Prius cars and add a direct competitor to Honda Motor Co.'s gasoline-electric Accord, which went on sale in 2004, Hall said.

``There's some competitive pressure to get a hybrid Camry into the market soon,'' said Hall, who is based in Southfield, Michigan.

``Camry is a natural next step, but we haven't made any decisions,'' on selling a hybrid version, said John Hanson, a spokesman for Toyota's U.S. sales unit in Torrance, California. Toyota is based in Toyota City, Japan.

``The midsize-sedan segment is moving in that direction, so it would be logical to offer a hybrid Camry,'' said CSM's Langley. He expects that version to go on sale in mid to late 2006.

Kentucky Incentives

In addition to the hybrid Accord, Nissan Motor Co. plans to add a gasoline-electric Altima sedan in the U.S. in 2006. Ford Motor Co., which sells hybrid Escape sport-utility vehicles, has said it will sell hybrid versions of its Fusion and Mercury Milan sedans by 2008.

To encourage Toyota to build hybrids in Kentucky the state in March passed incentives under an ``environmental stewardship program.'' It included tax incentives for equipment and training workers to make such products. Carla Blanton, a spokesman for Governor Ernie Fletcher, wouldn't confirm whether he will meet with Toyota officials during a visit to Japan next week.

The Camry has been redesigned four times since going on sale in the U.S. February 1983. Restyled versions arrived in August 1986, September 1991, September 1996 and August 2001, Toyota spokeswoman Allison Takahashi said.

Toyota's U.S. shares fell $1.53 to $71.88 at 4:01 p.m. in New York Stock Exchange composite trading. They have fallen 12 percent this year.

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  #2  
Old 05-13-2005, 05:39 AM
mzoltarp mzoltarp is offline
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My money is on the Hyundai which will still carry a prive advantage. The Camry will outsell the Sonata for certain, BUT we will see the gap closing. That will be Hyundai's measure of success.
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  #3  
Old 05-13-2005, 08:50 AM
taskbearer taskbearer is offline
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Talk of market sensitivity, no other car maker is as market sensitive as toyota they produce cars according to the shifting perspectives of the public. No wonder they're where they're at. VW and GM should be taking lessons right now.
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Old 05-13-2005, 09:23 AM
knicks125 knicks125 is offline
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Quote, originally posted by mzoltarp »
My money is on the Hyundai which will still carry a prive advantage. The Camry will outsell the Sonata for certain, BUT we will see the gap closing. That will be Hyundai's measure of success.

Despite currently driving a Toyota, I agree with mzoltarp, certaintly the new Sonata won't beat the Camry but the gap will be closing. Fairly soon, I will have both a Toyota and my first Hyundai, two of the most reliable cars out there

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Old 05-13-2005, 10:42 AM
nismo nismo is offline
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Toyota is definately a smart company. Honda should release the 2006 Accord face-lift early since their sales are slagging, but I guess they are still doing ok so they don't have to rush.

One important thing to think about is SUV sales are sliding and alot of people are switching back to cars so Camry sales(along with probably all mid-size sedans) will rise.

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Old 05-13-2005, 11:37 AM
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Naga Royal Guard Naga Royal Guard is offline
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what a bull**** article - maybe some journalists should read the garbage they write
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Old 05-13-2005, 01:10 PM
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the cheddar the cheddar is offline
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Default Re: (Naga Royal Guard)

Please explain Naga. I think this is a very, very important development and shows how Toyota is a "market maker." By shortening their product cycle, eveyone else has to struggle to keep up.

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  #8  
Old 05-13-2005, 05:36 PM
Mindless T Mindless T is offline
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Default Re: (knicks125)

Quote, originally posted by knicks125 »

Despite currently driving a Toyota, I agree with mzoltarp, certaintly the new Sonata won't beat the Camry but the gap will be closing. Fairly soon, I will have both a Toyota and my first Hyundai, two of the most reliable cars out there


How is Hyundai reliable? It certainly somewhat but comparing it to a Toyota is "a little" over the top...
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  #9  
Old 05-13-2005, 06:18 PM
Dodger Dodger is offline
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Default Re: (Mindless T)

Not really, you should do some research. Hyundai is basically right there with Toyota.
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Old 05-13-2005, 09:04 PM
anonms anonms is offline
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Default Re: (Dodger)

Quote, originally posted by Dodger »
Not really, you should do some research. Hyundai is basically right there with Toyota.

True, true.

Like GM and Ford, the puclic perception of Hyundai seems to be its biggest obstacle, but, unlike for GM and for Ford, Hyundai's public image seems to be improving.

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