Thanks again for the votes, guys! Here are three topics (a couple of them taken from the ideas thread...thanks for the inspiration guys!):
The Next Pagani
With its wild Zonda, Pagani has managed to transcend its small size, quickly shedding its boutique manufacturer image and joining the ranks of the world's preeminent supercar manufacturers. This pedigree is threatened, however, by the massive development budgets and quicker turnaround times of (closely neighboring) companies like Ferrari and Audi-backed Lamborghini; as cross-town rivals throw new competitors into the ring, Pagani makes do with endless variants of its sole model. A totally new Pagani is necessary to do battle with the Italian heavyweights.
A Future for Lagonda
Aston Martin's recent announcement that it would be reviving the Lagonda nameplate took the motoring world by surprise. So far, no one is sure what approach A-M will take with its new model line. Will Lagonda be a platform to take AM more mainstream, or will it function as an even more exclusive brand accessible only to the world's mega-rich? Will it be a purveyor of sports cars, like its close relative, or will its focus remain on sedans, even SUVs? Show us what direction you would take with this storied marque.
Pickup Truck Design Contest
The ups and downs of the general market notwithstanding, there will always be a need for an honest-to-goodness pickup truck. Nowhere else is this more apparent than in North America, where pickup trucks have historically constituted some of the most popular (even the most popular) model lines. Consumer needs have evolved, however, and despite cutthroat competition among major automakers (including Ford, Chevrolet, Dodge, Toyota, and Nissan) the differences between models are frankly superficial. This segment needs a revolution. In an uncertain economy marked by tremendous fluctuations in oil prices and vastly differing customer desires, what will be the next truck to truly stand out from the pack?
Vote on your preference and we'll get this contest rolling! Thanks all!
In spite of a deepening financial crisis and the recent spike in oil prices, the need for traditional pickup trucks (and a consequently large market for them) remains. Nowhere else is this more evident than in North America, where pickup trucks have historically constituted some of the most popular (even the most popular) model lines and where, as gas prices recede, demand for trucks like the new Ford F150 have to some extent rebounded (as evidenced by recent news that Ford has added shifts to increase production at its truck plant).
These times have taken their toll on buyers, however, and consumer needs have evolved accordingly. Truck buyers are increasingly discerning in their criteria; tow ratings, load capacity, and offroad ability are still paramount, but the market now demands the same quality expected of a luxury car, high feature content, better fuel economy, and innovative solutions to storage and hauling problems. To say nothing of style. And despite cutthroat competition among major automakers (including Ford, Chevrolet, Dodge, Toyota, and Nissan) the differences between models are frankly superficial, with horsepower wars and battles for payload supremacy overshadowing a lack of any genuine innovation.
This segment needs a revolution. In an uncertain economy marked by tremendous fluctuations in oil prices and vastly differing customer desires, what will be the next truck to truly stand out from the pack? What will be the next “killer app” to define a new, evolving generation of pickup trucks? You may design a pickup truck from any manufacturer, be it a real automaker or one of your own creation. It must be brutally stylish and immensely capable, but must also bear in mind consumers’ changing priorities.
Best of luck designers, I’m excited to see what you come up with!