Originally Posted by disap.ed
Bentley should NEVER come down even close to Audi, sorry.
It is a luxury brand, deal with it.
VWAG is losing money hand over fist with Bentley because they aren't selling. Bentley has been identified as a brand in jeopardy. Electrifying Audi makes perfect sense. Thus, giving Bentley a true S Class competitor in size and price to replace the mediocre FWD/AWD A8 would likely increase sales . I'd have them ditch the bug-eye headlight look. Add in a coupesedan with lots of speed for $75K as the base car and watch Bentley's sales go up.
If you're going to say "But Rolls Royce...", honey no one who buys a Rolls even considers the laughable Mulsanne. Time to reposition Bentley which was always below Rolls Royce anyway.