Perhaps this is the new clip they'll use for the minor model change on the Charger? It is coming due fairly soon and I wouldn't be surprised if Dodge was trying to create some better integration with their other passenger cars (such as the upcoming Challenger). Besides, the Charger name was an afterthought. The design has no connection to the Charger of old so an effort to connect the two with a retro clip (a la 1969/1970 Chargers) could be in the works here.
This is just a hypothesis.