"Knowledge is power. We are not only giving you the tools to ask the right questions when shopping for a luxury motorcar, we're making sure you get the right answers so you can see just how well the 2014 Lincoln MKZ and MKZ Hybrid stacks up against the competition. This is where a new conversation begins. #LuxuryUncovered"
IMO this is the smart marketing Lincoln needs for the interim until more new models come out.
I like the message - however they need to show the car more...it's a beautiful car (especially from the rear) - so, show it off while hitting the brag points. Also - why are they showing the entry level wheels?!
No doubt to show the car they are willing to wheel and deal in. The local dealer has figured out that the MKZ that sells is the one closest in price to the top of the line Fusion is the one that moves off the lot NOT the fully optioned one. That's very telling that people see it as a tarted up Fusion rather than a premium product. Locally, they call it Mercury marketing i.e. to say to someone who is about to buy a Ford that he can have a Lincoln (aka Mercury) which is one step up for just a few bucks more.
What I fail to fathom is how anyone could look at the MKZ and ATS which are the same price and choose the Lincoln MKZ over the ATS or even a Fusion.
Everyone has an OPINION why take offense if yours disagrees with mine? Time to leave junior high behind.