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  #181  
Old 01-09-2013, 07:46 AM
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Originally Posted by mick78 View Post
(I'll exclude now the the huge Epsillon 2 related sedan).....
But we won't exclude any Lincoln developed in the same manner...
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  #182  
Old 01-09-2013, 08:10 AM
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But we won't exclude any Lincoln developed in the same manner...
Because all are. Cadillac at least has 2/3 of it's sedan range not being direct derivative of a Chevy....
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  #183  
Old 01-09-2013, 01:55 PM
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Because all are. Cadillac at least has 2/3 of it's sedan range not being direct derivative of a Chevy....
Correct! And the XTS is (1) stopgap and (2) in an odd way their Lexus ES in the sense of nodding to people who want the brand but not it fullness. Lincoln is just the new Mercury.
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  #184  
Old 10-09-2013, 07:19 AM
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Fantastic new campaign from Lincoln Motor Company - "Luxury Uncovered"

Intro ad: http://www.youtube.com/watch?v=LNqwdGaheCM

"Knowledge is power. We are not only giving you the tools to ask the right questions when shopping for a luxury motorcar, we're making sure you get the right answers so you can see just how well the 2014 Lincoln MKZ and MKZ Hybrid stacks up against the competition. This is where a new conversation begins. #LuxuryUncovered"

IMO this is the smart marketing Lincoln needs for the interim until more new models come out.
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  #185  
Old 10-09-2013, 11:58 AM
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Aah, so its back to being a value proposition/smart consumer choice. It's right for the car, but It doesn't create the impression of a premium brand.
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  #186  
Old 10-09-2013, 12:20 PM
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BMW, Mercedes and Audi still use value, financing and the like for promotion, so it's not as if Lincoln is doing anything lesser than the rest - the execution here, however, is exceptional.

Nice try, though!
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  #187  
Old 10-09-2013, 12:22 PM
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I like the message - however they need to show the car more...it's a beautiful car (especially from the rear) - so, show it off while hitting the brag points. Also - why are they showing the entry level wheels?!
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  #188  
Old 10-09-2013, 01:37 PM
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No doubt to show the car they are willing to wheel and deal in. The local dealer has figured out that the MKZ that sells is the one closest in price to the top of the line Fusion is the one that moves off the lot NOT the fully optioned one. That's very telling that people see it as a tarted up Fusion rather than a premium product. Locally, they call it Mercury marketing i.e. to say to someone who is about to buy a Ford that he can have a Lincoln (aka Mercury) which is one step up for just a few bucks more.

What I fail to fathom is how anyone could look at the MKZ and ATS which are the same price and choose the Lincoln MKZ over the ATS or even a Fusion.
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