|Quote, originally posted by Cole »|
|You make it sound so simple, when in reality your suggestion is almost complete crap. YOU know the realities of car manufacturing, so why post useless garbage like this. Flaming does nobody any good........|
Your personal attacks directed at me aside, history is littered with marques that were in the red and did not spend their way out and that resulted in them disappearing. History also shows marques that spent their way back from oblivion as counterintuitive as it sounds. VW, for example, was virtually dead for not replacing the Type I, Type II, and Type III with modern product and then foisted the horrible Type IV on the public. From the day it arrived it was a sales loser. Realizing they needed new product, they re-badged, re-hatted, and developed a new range of vehicles. They quickly reconfigured the NSU K70 with a VW grille and popped it out as a VW, they added a hatchback to the Audi 80/Fox to create the Passat/Dasher, and then spent a fortune on the Golf I/Scirocco and it saved the company.
Detroit routinely lengthens and shortens platforms to spit out new variations CHEAPLY. Look at how much mileage Chrysler got out of the K car with a myriad of clever repackaging. Prehaps they relied on it almost too long.
As for the Ford Mustang platform...
point of fact 1: the chassis' suspension both live axle and IRS are designed and ready to go.
point of fact 2: the powertrain and electronics are off the shelf items.
point of fact 3: points 1 and 2 MINIMIZE development time and cost. Yes they will need a new floorpan and external body, but computer simulating will reduce the prototype time because some variables are already known both from the previous development of the DEW lite and still older data from the DEW98 which was a longer-wheelbase sedan platform. Because they are not starting from scratch, development and cost are dramatically reduced and some very important parameters are well known.
point of fact 4: many manufacturers are rediscovering flexible platforms that can wear different "hats" and on top of that the original Mustang was quickly pulled off of a Falcon chassis by giving the Falcon a new hat. This is a time honored technique not a radical new concept.
Ford will definitely attempt to spend its way out of the dilemma it is currently in because they want to remain in business and they know they need product and lots of it fast. By skinning the Focus to replace the current one and the Five Hundred for new Lincoln product they are already showing precisely the new hat concept noted above. This strategy buys time with "new" product that isn't "all new" so they have time and revenue to develop a truly all new platform.
As for my suggestion being complete crap as you say, Ford itself has said it is toying with pulling a sedan off the Mustang chassis (and prior to that they mused about a Lincoln muscle car off the chassis) because it would be relatively easy to do. The Lincoln show car MKR is evidence of this line of thought moving forward rapidly. The Interceptor is the tangible outcome to the prior words of Ford execs musing as to how easy it would be to exploit the Mustang chassis for new product.
How expeditiously they move is really up to Ford making bold moves.