Nothing's more important to a car manufacturer than the moment when the covers come off a new model, especially when it's the follow-up to one of your most successful coupes.
But Nissan seems to have got a bit over-excited and taken the unusual step of semi-unveiling what looks to be the replacement for the 350Z - imaginatively named 370Z. Why 'semi-unveiling'? Because the Japanese firm seems to be keeping the (rubber) sheets on.
The flared wheel arches and shorter body length - shortened by up to 10cm more than the current coupe - are clearly visible, as are the hefty wheels. But that's your lot.
The 370Z is, however, expected to share the same 3.7-litre engine found in the Infiniti G37, and is set to be officially unveiled later this year. We expect to like.