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View Full Version : Holden Changes Its Name


Santeno
05-20-2005, 08:28 AM
Like Daewoo and american GM's all carrying the GM badge, Now Holden has Joined the party and changed it's name to reflect closer ties to GM. Say Hello to "GM Holden Ltd" (don't worry, the cars will still be labeled Holdens - at least in OZ)<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote">HOLDEN CHANGES NAME, HQ<p>CAR producer Holden today opened its new $200-million Melbourne headquarters and changed its name, the new identity reflecting its increasingly close ties with its parent company, General Motors.<p>The company will now be known as GM Holden Ltd, restoring the reference to the US group which had been part of its name for all but six years of its history in Australia since 1931. <p>Previously known as General Motors-Holden, the company became just Holden Ltd in 1998. <p>Today's change followed the recent export deal to send the Monaro to the US and also came as the company brought 1500 employees in Melbourne under the one roof. <p>Holden said the facility, built alongside its original 1930s headquarters at Port Melbourne, would celebrate a new phase in Holden's history. <p>"The move comes at a pivotal point in our history as we prepare for an all-new Commodore range in 2006," managing director Denny Mooney said. <p>"It creates greater opportunity for Holden teams to work more collaboratively and openly and comes on top of our own $2-billion, five-year investment program for Australia by 2006." <p>The facility will also be home to officials of the Saab car company, bringing the two GM brands together for the first time. <p>They will continue to operate separately in dealing with customers but share back office and administrative functions. <p>The building was financed by the Mirvac Group and will be leased back to Holden on a long-term arrangement. <p>It provides 20,400sq m of office space inside the three-storey structure which also includes two full-height atrium spaces and links to a new multi-storey car park. <p>Mirvac Group managing director Greg Paramor said his company had delivered a unique building for Holden and had created an exceptional investment. <p>The building also introduces new environmentally friendly features including a rainwater irrigation system which uses water from the carpark roof to reduce water consumption and programmed lighting which senses the level of external light and automatically adjusts internal light levels to compensate. <p>It also has roof-mounted solar panels which provide the building with hot water. <p>Holden employees have begun moving into the building with the final teams due to take up residence in early July. </TD></TR></TABLE><br>Source: News.Com.AU

MitzXJ220
05-20-2005, 09:15 AM
I don't get this, why doesn't GM brand all of its cars GM instead of wasting money on adding GM to an existing brand name?<p>I really don't understand why they sell the Monaro as a Vauxhall in the UK either.<p>Mitesh

Santeno
05-20-2005, 09:18 AM
is the holden brand sold in the UK? Correct me if I'm wrong but I don't think it is. I Since Vauxhall's are mostly rebadged Opel products, and most Holdens are derived from Opels, It only makes sense to rebadge the Monaro as a Vauxhall. I'm surprised they didn't also rebadge it as an Opel for mainland Europe.

KebabGud
05-20-2005, 09:51 AM
the Holden Monaro is sold in the UK .. as the Vauxhall Monaro<br>its not sold as a opel because it was suposed to be sold as a Chevy.. but it never happend<br> (what i was told by a Opel salesman)

Hornbag
05-21-2005, 12:05 AM
What i dont get is why you would ever put GM on any respectable car brand? Its just stupid...will the Holdens wear that little GM badge as well?<p>Imagin if Fiat put their name onto Ferari!!! OMG, Fiat-Ferari!!! LOL, or how about Aston-Martin/Ford!!!