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View Full Version : BMW Considers Expanding "M" Model Variants


Santeno
05-20-2005, 08:15 AM
From Today's Automotive News:<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote">M-BADGED SUVS? BMW CONSIDERING EXPANSION OF HIGH-PERFORMANCE UNITS MODEL LINEUP<p>BMW could expand its M range of high-performance cars into SUVs and other models.<p>The X5 and X3 premium SUV models are possible contenders for new M variants, as are the 5 Series station wagon and the Z4 roadster.<p>Extending the M range would spell the end of the purist approach that the M division has followed since it launched its first car, the 1978 M1. This was a supercar co-developed with Lamborghini and styled by Italdesign Giugiaro.<p>Currently, BMW sells the M3, M5 and M6.<p>We have great potential to go into new segments with M models, said M division CEO Ulrich Bruhnke.<p>Bruhnke said the success of the X3 and X5 SUVs shows that BMW can break out of its traditional segments.<p>No M badge for 1 Series<p>If we were asked to do such a model [an M-badged SUV], I am convinced we could do it, he said.<p>Bruhnke feels there is room at the top of the X5 range for an M model. The current high-performance model would not be considered for an M-badge, he said.<p>An M-version of the 1 Series is unlikely, because it is not offered in the U.S., where half of BMWs M models are sold, Bruhnke said.<p>Even with an expansion of the lineup, an M model will never be just a higher-powered BMW, said Bruhnke.<p>We dont do labeling. M models cannot be just a variation. Handling and dynamic behavior are as important as linear acceleration, he said.<p>BMWs M division employs 500 people. Between 1978 and 2004, BMW built 228,454 M models. More than 70 percent were M3 cars.<p>The company does not disclose the M divisions profitability. But making a profit is not the only reason for the units existence.<p>It gives BMW cars that highlight the automakers core value, which is to build cars that deliver performance and agile handling.<p>M models also serve as a test platform for new technologies, such as carbon-fiber applications:<p>We are a small experimental field for BMW, said Bruhnke.<p>Bruhnke, 50, took over BMWs M unit in December 2003 after previous head Adolf Prommesberger retired. Earlier, Bruhnke ran Mercedes-Benzs AMG high-performance division, where he raised AMGs sales to 24,000 units from 10,500.<p>BMW has not yet decided how to expand the M range. Said Bruhnke: Its very comfortable to have more ideas than capacity.<p>A broadening of the M range could also eventually lead to a future mid-engined supercar in the tradition of the M1, Bruhnke said.<p>BMW displayed a 700hp V-12 concept X5 at the Geneva auto show in 2000. Said Bruhnke: This showed what an M car based on the X5 could look like.</TD></TR></TABLE>

KebabGud
05-20-2005, 09:41 AM
that the future looks dark for a M of the 1-series is no suprise..<br>not only is there a name problem but also the fact that the 1series is the same size as the 3series.. (its like 20cm shorter or something)<br>so a "M1" and the M3 whould be the same size and most lickly the engine..<br>no bomb there<p>and i dont think a X3M and X5M is a good idea..<br>makes them look as desperat as AMG..<br>

Santeno
05-20-2005, 09:46 AM
I would be interested to know how well are MB's AMG variants of every model doing. I mean, MB must do it for a reason, So I can only assume that They are selling what they make for the premium they request. Does anyone know? IF MB is being succesful in this strategy, they must be putting some kind pf presure on BMW to follow suit.

VexedandGlorious
05-20-2005, 11:42 AM
i think they should doit, but not to the 5-seris wagon or the x3.<br>the x5 should get a top of the line model, since its bmws flagship suv.

SELLER
05-20-2005, 04:13 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Santeno</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">A broadening of the M range could also eventually lead to a future mid-engined supercar in the tradition of the M1, Bruhnke said.</TD></TR></TABLE><p>Have you guys NOT read the MOST important part of that interview?<p>The possibility of a NEW "M1" mid-engine supercar!!!<p><br>Hopefully THAT, and that alone is the reason for no M version of the new 1-series hatchback.<BR><BR>
<i>Modified by SELLER at 5:02 PM 5/20/2005</i>

VexedandGlorious
05-20-2005, 05:39 PM
man i totally missed that part.that sounds awsome

Speedster S
05-20-2005, 11:29 PM
Well I know a BMW supercar would be awesome, they should make an M modelout of the X5 but not the X3 model

shonguiz
05-21-2005, 02:56 AM
I wouldn't see An M Badge on every BMW Model like AMG do, Becose this phantastic badge will loose some of his exclusivity and why doing an X5M, aren't X3 IS and X5 IS enough ?

IcedG35
05-22-2005, 12:04 PM
It's weird that that don't even mention the possibility of a M7 but M SUV's are thought to be a possibility. You would think with pressure from the S55/65 and the upcoming S8 that an M7 would be inevitable.

Naga Royal Guard
05-23-2005, 07:45 AM
AMG, among other things, is a showcase of how strong an automatic transmission/slushbox can be.

Cozz
05-23-2005, 05:52 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Santeno</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">I would be interested to know how well are MB's AMG variants of every model doing. I mean, MB must do it for a reason, So I can only assume that They are selling what they make for the premium they request. Does anyone know? IF MB is being succesful in this strategy, they must be putting some kind pf presure on BMW to follow suit.</TD></TR></TABLE><p>I don't know if I can find the numbers but AMG's were big sellers in 2002(?) and kinda dropped back down a touch but still good sellers. The most sold were the AMG CLK coupes (old style).<p>I don't think sales is the main target. I think it has to do with profit per car that could be made from an AMG. They all take some sort of side skirt and bumpers but AMG will cost you triple.

r3vilo
05-24-2005, 12:01 PM
yeh, heres the old M1<br><IMG SRC="http://www.seriouswheels.com/pics-abc/BMW-M1-Andy-Warhol-Art-Car-fa-lr.jpg" BORDER="0">