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View Full Version : Holden to rebadge Daewoo vehicles...


AM2
04-14-2005, 01:08 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote"> <B>Holden to rebadge Daewoo vehicles</B><p>April 13, 2005<br>LOCAL car producer Holden will sell Korean-built Daewoo cars with Holden badges from later this year.<p>Holden managing director Denny Mooney said the move would further enhance the two-way trade between the two companies with Daewoo about to begin imports of the Holden Statesman.<p>"Both organisations are successful in their home markets and successful exporters," Mr Mooney said.<p>"There is a tremendous relationship growing stronger day by day."<p>Holden said details on what models would be sold in Australia and their launch dates would be revealed later. <p> <br> <br> <br> <br> <br> <p><br>But Mr Mooney said the Australian influence on the Daewoo vehicles would be strong.<p>"We have design personnel located in Korea and Holden engineering will be involved in areas such as chassis and engine performance," he said.<p>"The Daewoo sourced vehicles will offer great value, high quality and the excitement Australian customers expect from Holden."<p>The decision to rebadge Daewoo cars comes after the Daewoo brand was withdrawn from the Australian market by Holden last year because of disappointing sales.<p>The local car manufacturer had distributed Daewoo vehicles since October 2002, when it paid more than $455 million for a 42 per cent stake in the Korean producer. </TD></TR></TABLE><p><A HREF="http://www.theaustralian.news.com.au/common/story_page/0,5744,12841387%255E29277,00.html" TARGET="_blank">http://www.theaustralian.news.....html</A><br>

TeeDi
04-14-2005, 05:58 AM
I don't see how a different badge on the front and rear of the car's is going to change anything??<p>People will still know that they are GM Daewoo's.<p>Holden is about to shoot itself in the foot with this move.

knicks125
04-14-2005, 06:19 AM
You would, I would, many people here would but most average consumers would not have the slightest clue it was a rebadge, unless they research a little bit...

Santeno
04-14-2005, 07:25 AM
Well, Daewoo, already sells rebdged holdens, and holden has been selling what are essentially rebadged opels (yes I know Holden has done extensive re-engineering) for even longer. If judging from Holden's past is anything to go by, I think Holden might end up doing a bit more than a simple grill swap. I wuld expect engine upgrades and a slightly different body kit. Then again, this is GM The only thing we know for sure is that it's getting that stupid GM badge.

AM2
04-14-2005, 09:03 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>TeeDi</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">I don't see how a different badge on the front and rear of the car's is going to change anything??<p>People will still know that they are GM Daewoo's.<p>Holden is about to shoot itself in the foot with this move.</TD></TR></TABLE><p>The problem with the rebadged Opel Astra is the slightly higher price.<br>I think Holden wants to sell a lower priced compact car.<p>Last time Australians saw the Daewoo... its had the 3-part Daewoo grill.<br>Now it will have the new 1 piece grill. <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emwink.gif" BORDER="0"> <p><IMG SRC="http://www.chinadaily.com.cn/en/doc/2003-10/23/xinsrc_803ab95c053411d895100004230fa5ee_buick.jpg" BORDER="0"><br>I assume it will look like the Buick Excelle but with a the Holden badge there inplace of the Buick badge... same shape. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/biggrin.gif" BORDER="0">

Hornbag
04-15-2005, 04:23 AM
I think this will work!!! Really, cos most consumers will see the badge, and hello, there ya go, heaps cheaper!!!

TeeDi
04-15-2005, 04:25 AM
I think you're right AM2, about the Buick Excelle style grill, with a Holden badge in the place of the Buick one.<p>I know Holden want's a bigger slice of the 4 cylinder market here in Australia and it's Holden badged Opel car's, Corsa (Barina), Astra and Vectra haven't gone down too well with Australian car buyer's, when you compare that with the previous generation Opel car's they sold here.<p>Having said that though, Holden has recorded record sales of the Astra here for the last two month's, but the Astra "Classic" is also counted in those figure's, and you see alot more of them than the "newer" Astra here in Australia.<p>It's still not saying whether the GM Daewoo car's will replace or just supplement it's Opel badged car's. I'm hoping they will just supplement them, as Holden has worked it's butt off establishing a more upmarket image for itself and to release these GM Daewoo built car's, could undo everything thay have worked for and it all back-fire in their face.<p>It's a risky move, IMO and I just can't understand why they just didn't introduce the Chevrolet badge here, like everywhere else??<p>Another thing, will they use the GM made up name's, like Aveo, Optra and Epica, or will they use Kalos, Lacetti and Magnus??<p>I guess we will just have to wait and see??

italo
04-15-2005, 05:32 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>TeeDi</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">It's a risky move, IMO and I just can't understand why they just didn't introduce the Chevrolet badge here, like everywhere else??<br></TD></TR></TABLE><p>I've asked myself the same question regarding this. I would have thought that since GM was taking Chevrolet global, it might as well introduce it in Australia to complement Holden. It would have made better sense to have rebadged these cars as Chevys IMHO, if for any reason than to just have a consistent brand strategy.

TeeDi
04-15-2005, 04:58 PM
I can understand why Holden is doing it. It's cheaper for them to import "Woo's", than it is to import Opel's, so it's good for thier book's in one case, but I'd be looking at their image in the long run and Australian's have become used to Opel quality car's, something Woo's stuggle with.