View Full Version : Chrysler Super-sizing HEMI Badge

04-13-2005, 01:02 PM
In more Badge related news, For those of you of the bigger is better school, take a look at what Chrysler has in mind for your HEMI:<p><IMG SRC="http://subscribers.wardsauto.com/microsites/images/editorial/hemi_badge_040705.jpg" BORDER="0"><p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b> From Ward's Automotive News</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">CHRYSLER SUPER-SIZING HEMI BADGE<p>[size=1]Owners of vehicles with Chrysler's Hemi V-8 want a better way to flaunt their status symbol.[size]<p>AUBURN HILLS, MI - For the nearsighted, or those simply eying a Chrysler Group vehicle and uttering the classic question, That thing got a Hemi? the company's got help: The Hemi Badge is getting bigger.<p>All '06 Dodge and Jeep vehicles powered by the overwhelmingly popular Hemi V-8 will wear prominent new Hemi exterior badges roughly twice the size of the current emblem, says Burke Brown, chief engineer-Chrysler 300 and Dodge Magnum.<p>Engine badging is gaining increasing importance in some market segments - and the new Hemi badging, says Brown, has been up-sized at the request of customers who say they'd like to make it a little easier for the world to know their vehicle is powered by the hottest engine in the business. <p>The new extrovert '06 Hemi badge - already evidenced on the '06 Charger unveiled in January at the Detroit auto show - is almost exactly identical to that found on the '71 Dodge Challenger muscle car, says Brown.<p>Chrysler also says owner requests for Hemi emblems on the new Grand Cherokee led to a recent decision to attach the Hemi badge to Jeep-branded products. <p>Meanwhile, Brown says the 100,000th LX-platform car left Chrysler's Brampton, Ont., Canada, assembly plant this week carrying a Hemi V-8 with the fuel-saving Multi-Displacement System cylinder-deactivation technology.<p>Brown says since MDS' launch last fall, the technology has helped consumers save more than 8 million gallons (30 million L) of gasoline and around $15 million, assuming an average gasoline cost of $1.86/gal.</TD></TR></TABLE>

04-20-2005, 04:24 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote">Chrysler Group to Increase Size of HEMI Badge<p> *<p> Size of badge increases 145 percent<p> *<p> Take-rate for the HEMI is 44 percent<p> *<p> 556,614 HEMI engines sold<p>Auburn Hills, Mich., Apr 20, 2005 -Chrysler Group is building a bigger, better HEMI badge.<p>By increasing the size of the HEMI badge, were building awareness and helping our customers communicate what theyre packing under the hood, said George Murphy  Senior Vice President, Chrysler Group Marketing. With more than 500,000 sold, the HEMI V-8 engine continues to resonate with consumers. The HEMI has become a brand within our brands. Across our Chrysler, Jeep and Dodge lineups, the take-rate for the HEMI is 44 percent.<p>For Chrysler 300, Dodge Magnum and Jeep Grand Cherokee, the HEMI badge will increase 145 percent in size. For Dodge Ram and Durango, the size of the HEMI badge will increase 136 percent.<p>First introduced on the Dodge Ram 2500 in 2003, Chrysler Group HEMI V-8 engine is elegantly simple. It achieves power, fuel economy and emissions goals with a design that is uncomplicated and cost effective. The versatile HEMI V-8 engine powers the Chrysler 300, Jeep Grand Cherokee, Dodge Magnum, Dodge Ram and Dodge Durango. Launching this spring, the all-new 2006 Dodge Charger will also feature the HEMI.<p>Improving fuel economy by as much as 20 percent, Chrysler Groups Multi-Displacement System (MDS) seamlessly alternates between smooth, high fuel economy four-cylinder mode when less power is needed, and V-8 mode when more power from the 5.7-liter HEMI engine is in demand. For 2005, MDS is available on the Chrysler 300, Dodge Magnum, Dodge Charger and Jeep Grand Cherokee.<p>Following are current vehicle-specific take-rates for the HEMI V-8 engine at Chrysler Group:<p>Vehicle HEMI Take-Rate<br>Dodge Durango 53 percent<br>Dodge Ram 1500 48 percent<br>Dodge Magnum 46 percent<br>Dodge Ram 2500/3500 13 percent<br>Jeep Grand Cherokee 19 percent<br>Chrysler 300 41 percent</TD></TR></TABLE><br>source: DCX<p> <IMG SRC="http://wwwsg.daimlerchrysler.com/GMS/CONTENT/IMAGES/872393badge_white__mid.jpg" BORDER="0"> <br>Source: DCX<p>Good move by DCX <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/beerchug.gif" BORDER="0">

04-20-2005, 07:32 PM
Like I said at GMI, "if you've got it, flaunt it."

04-21-2005, 04:49 AM
It is in fact the fourth brand, might as well update it too.