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View Full Version : Daihatsu is dead in Australia by next year!!!!!!!


Gian86
03-30-2005, 11:05 PM
Acording to carsales.com.au, it said that this week, toyota announced that japan's small car company will stop selling cars in australia from march next year. <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emsad.gif" BORDER="0"> <br>Here's this article from carsales below:<p><br>TOYOTA Australia has denied the winding down of its Daihatsu operations will now pave the way for the US-inspired Scion "youth" brand.<p>Toyota Motor Corporation Australias sales and marketing director, David Buttner, admitted that Toyota was still working on a feasibility study of the sassy Scion brand, but the withdrawal of Daihatsu from Australia was a completely separate issue.<p>"The withdrawal of Daihatsu is not related in any way whatsoever to Scion," he said. <p>Toyota Australia late yesterday announced it will axe the Daihatsu brand from Australia, which is the only country to lose the marque.<p>In all, 79 dealers are affected - 44 of them are also Toyota dealerships but only two are stand-alone dealers. They are in Bunbury, Western Australia and Maroubra, Sydney.<p>Mr Buttner said Toyota regretted the decision but the extremely competitive local light car market had forced its hand. <p>"The highly competitive sales environment and the future outlook for the Daihatsu brand in the small and light car market does not make continued operations viable," he said.<p>"When Daihatsu first entered the light car market there were 10 competing brands and now there are 23, each fighting a market segment where margins are historically low."<p>The decision comes after intensive study of Daihatsus small car operations and its forecast performance here, none of which were optimistic.<p>"We conducted a thorough review which examined matters including the local sales environment, customer preferences, increased competition, financial outlook and recent volume trends," Mr Buttner said.<p>"This review determined that the long-term viability of the Daihatsu business was limited in the Australian market."<p>Mr Buttner said the decision "was not easy to make".<p>"Daihatsu has been a part of the Australian motor industry for more than three decades. Business logic, however, must outweigh sentimental attachment," he said.<p>Daihatsu Australias operations will start winding down from today but the brand will continue to be marketed until March 2, 2006. Warranty, servicing and parts will be honoured by Toyota dealerships under a 10-year agreement.<p>"Of course, there may be some (buyer) repercussions because of this announcement," Mr Buttner said. <p>"But we will support our customers wholeheartedly in the future. Beyond April 2006 we will have an appropriate number of authorised service outlets organised."<p>Daihatsu currently has about 3000 vehicles in stock nationally. <p>Mr Buttner said the remaining cars would not be rebadged and sold as Toyotas and that it would be up to the marketplace to determine price points.<p>Daihatsu globally is a division of the Toyota Motor Corp, the worlds second-largest automotive company. <p>In 1998 TMC acquired 51 per cent of Daihatsu and in 2000 Toyota Australia took over distribution of the brand in Australia.<p>Daihatsu Australia was initially established in 1975 as a joint-venture between the then Thiess Toyota and the NSW state distributor York Toyota, shipping company Nichimen and by Daihatsu Motor Co Ltd.<p>Daihatsu took full advantage of regulations that enabled it to import light trucks with purpose-built fully built-up bodies. The technique revolutionised light truck quality in Australia and encouraged a far more competitive local body building industry.<p>Daihatsu was largely responsible for introducing light four-wheel drives to Australia, a trend picked up and expanded into the now booming "soft-roader" segment of sports utility vehicles.<p>There are about 138,000 Daihatsu cars and trucks on Australian roads and last year it sold 5016 vehicles - just 0.05 per cent of the total local market.<p>Its best year was in 1995 when it sold 7800 vehicles. <p>The marque is made up of Charade, Copen, Delta truck, Terios four-wheel drive and the just-launched 1.3-litre Sirion, which has failed to ignite sales.<p>Mr Buttner said the Daihatsu business had been marginal for several years but declined to say how much money it was losing.<p>"It had not been significant but enough to make us look closely at it," he said. <p>Nor would he comment on a suggestion that the Australian market was swamped with too many brands, all trying to make money on very slim profit margins.<p>"Certainly when you look at the Australian market at the moment we have 44 brands competing in a market of less than one million vehicles.<p>"If you look at the segment Daihatsu competes in there are 23 brands represented. <p>"Its certainly a very competitive market but whether its too many or not it is not for me to judge."<p>Daihatsu owners will be advised by letter of Toyotas decision. Advertisements will appear nationally on Saturday and owners can obtain information through a customer hotline on 1800 457 470 or from the Daihatsu website on <A HREF="http://www.daihatsu.com.au" TARGET="_blank">http://www.daihatsu.com.au</A> <p><IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/crying.gif" BORDER="0"> <br><BR><BR>
<i>Modified by Gian05 at 5:13 PM 3/31/2005</i>

scorpio14
03-31-2005, 12:25 AM
Yeah i was just readin a few articles about this in different sites...<p>its pretty sad... Daewoo now Daihatsu... well i never liked them... BUT when i found out toyota owned daihatsu (Toyota(and Lexus) are me fav.) well i sorta changed me mind about then abit...

Top Secret
03-31-2005, 02:36 AM
Good riddance to bad rubbish I say. Glad to see Daihatsu go and maybe, just maybe, Scion in.

scorpio14
03-31-2005, 02:27 PM
I never thought about that... it would be good if the Scion did come here... maybe it will, who knows...

Cozz
03-31-2005, 07:59 PM
What will Scion offer that Daihatsu didn't. If Daihatsu is having a hard time then Scion will have a harder time.

Top Secret
03-31-2005, 08:03 PM
Daihatsu sells horrible cars, that's the problem. It's not that the small car market is dwindling, it's the fact that Daihatsu has horrible cars in it's lineup. And with Scion's stylish lineup, it is certainly able to get more buyers and Daihatsu ever had.

Cozz
03-31-2005, 08:15 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Top Secret</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Daihatsu sells horrible cars, that's the problem. It's not that the small car market is dwindling, it's the fact that Daihatsu has horrible cars in it's lineup. And with Scion's stylish lineup, it is certainly able to get more buyers and Daihatsu ever had.</TD></TR></TABLE><p>Again, what the Scion offer that Daihatsu doesn't? If you think Toyota is going to rip out a car brand that has been doing business for 20-30 years and replace it with Scion because of "style", you really gotta re-think that.

Top Secret
03-31-2005, 08:53 PM
Okay, let's put it another way. Now, I'm not sure if you have experienced the Daihatsu brand as of late, but with cars such as the Sirion, Terios and whatever cars they also have, they lack style, technology, power and anything else you can mention. Long story short - they are a dud, with no positives in their lineup, besides price, which is probably the lowest here in Australia. Sure, when you look at it, Scion and Daihatsu are very similar car companies - both offering cheap cars targeted towards a specific demographic. But what, in my view, that Daihatsu lacks, and Scion does, is a more 'youthful' image - look at Daihatsu, and you would think they are still stuck in the 1980's. And that image alone is enough to sway buyers - I know I would certainly buy an xB instead of a Sirion. <p>If your point is correct, you could say that Mazda or someone should be failing as well. So what's the catch? The fact is, Daihatsu is old, lackluster and boring. Scion has a more youthful, more 'alive' persona to their company, and they also happen to offer a greater lineup than Daihatsu, with beautifully styled cars. They have different images.

Cozz
04-01-2005, 05:14 PM
Now that's what I call an answer :)

Hornbag
04-01-2005, 06:20 PM
A-men to Top Secret!