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View Full Version : Mercedes dropping plan to bring B-Class to U.S. for now...


AM2
03-08-2005, 01:04 PM
<IMG SRC="http://www.autoweek.com/images/news/101931" BORDER="0"><br><B>Mercedes dropping plan to bring B-Class to U.S. for now, but may revisit decision</B><p><I>"The B-Class will not come to the United States because Mercedes-Benz cannot price the vehicle to make a profit, says the brand's CEO.<p>Mercedes-Benz in January decided to ax the B-Class from the future U.S. product range, said Eckhard Cordes, head of the Mercedes car group.<p>With the euro worth about $1.30, "we cannot make sufficient profit with this car in the United States," Cordes said.<p>If the euro weakens against the dollar, Mercedes might review that decision, he added.<p>Joachim Schmidt, executive vice president of sales and marketing, said the car has already been engineered for U.S. sale. "We can decide at any time that we want to bring it," he said.<p>In late January, attendees at the National Automobile Dealers Association convention were told the vehicle would be delayed at least one year. But at the Geneva auto show, Mercedes executives said they had made a more definitive decision.<p>The compact B-Class is a tall five-door hatchback based on the second-generation Mercedes A-Class car. The B-Class is 168.1 inches long, about 10 inches shorter than the C-class sedan.<p>The B-Class was scheduled to go on sale in fall 2006 as the automaker's entry car in the United States. Before its delay, executives had called it an important vehicle in the company's new push for sport wagons and SUVs in the United States.<p>Mercedes wanted to price the B-Class below $26,000 in the United States. Anticipating the car's arrival, Mercedes dropped the C-Class coupes from its model range late last year. The slow-moving C230 Kompressor sport coupe sold for $26,570 including destination.<p>For years, the automaker has waffled over plans to introduce a car smaller than the C-Class to the United States.<p>As recently as mid-2003, U.S. Mercedes executives said the B-Class was developed at their request. The changes demanded by North America made the B-Class so different from the A-Class that product planners felt it needed to have its own model range, U.S. executives said.<p>Now that the B-Class won't be sold in America, Mercedes has no cars for the United States to compete with the Mini, Audi A3 Sportback or BMW 1 Series, which is due in 2006. "</I><br>-autoweek<br>

SV
03-08-2005, 04:48 PM
i wonder how much it would cost for them to expand their US plant and make the b-class there.

MiketypeR
03-08-2005, 04:48 PM
The management at Daimler Chrysler are a bunch of idiots. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bangin.gif" BORDER="0"> So now they have no entry level vehicle for the US market. Not that I would buy a Bclassanyway. Mercedes Benz quality has really gone down the tubes lately:thumbdown: and the service you get at there dealerships is pathetic. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/moon_1_D.gif" BORDER="0">

zwei Biere bitte
03-08-2005, 08:43 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>MiketypeR</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">The management at Daimler Chrysler are a bunch of idiots. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bangin.gif" BORDER="0"> So now they have no entry level vehicle for the US market. Not that I would buy a Bclassanyway. Mercedes Benz quality has really gone down the tubes lately:thumbdown: and the service you get at there dealerships is pathetic. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/moon_1_D.gif" BORDER="0"> </TD></TR></TABLE><p>So you're saying that Mercedes-Benz managment is full of idiots becasue they're not going to sell a car that won't make a single profit? In case you didn't know, that's good managment right there, especially compared to Volkswagen managment with the Bugatti Veyron (Which BTW, will also never make a profit). <p>That kinda sux though... I was hoping for nice entry level Benz to compete with the Audi A3 and so on...

AM2
03-08-2005, 10:41 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>zwei Biere bitte</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><br>So you're saying that Mercedes-Benz managment is full of idiots becasue they're not going to sell a car that won't make a single profit? </TD></TR></TABLE><p>Here's the poor part, The B-class was developed at their request and it won't be sold in the United States. <br>Good management? <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/nixweiss.gif" BORDER="0"> <p><I><B>"For years, the automaker has waffled over plans to introduce a car smaller than the C-Class to the United States.<br>As recently as mid-2003, U.S. Mercedes executives said the B-Class was developed at their request. The changes demanded by North America made the B-Class so different from the A-Class that product planners felt it needed to have its own model range, U.S. executives said."</B></I><p><br>

Naga Royal Guard
03-08-2005, 11:19 PM
o yeah and whos the genious who came up w/ the pricing for the CLS

NorthPoint
03-09-2005, 07:28 AM
The B-Class will be sold in Canada and should arrive at dealerships in September.<p>The BMW 1-Class is also coming to Canada (but not the US apparently) at the start of 2006 according to the BMW people at the Toronto Auto Show.

MiketypeR
03-09-2005, 02:41 PM
Naga and Av apparently see where I am comming from MB spent time and money developing a car for this market and then at the last moment they decide not to bring it over, <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/nixweiss.gif" BORDER="0"> well at least not to the US anyway. If profits are what they are worried about why don't they build it here or in Mexico? That should definately save them some money. by the way I thought the canadian dollar was worth less than the american dollar? If that is the case how are the going to make a profit selling the B class in Canada? <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/nixweiss.gif" BORDER="0"> <p>

Santeno
03-09-2005, 03:03 PM
because even though the canadian dollar remains valued lower than the US dollar, it's percentage devaluation agains the Euro has not been as great.

Ascariss
03-09-2005, 03:10 PM
Good news about the 1 series for canada. I am sure the value of CAN currency is a factor, but another one is that small and compact cars sell a lot better in Canada than in the US.