View Full Version : Mercury Sable Discontinued...

03-07-2005, 05:32 PM
We all knew this was coming. I wonder how much longer the Taurus has before it to, is ceased.<p><I> DETROIT - Ford Motor Co.s Mercury division will end production of its slow-selling Sable car next month as its adds other sedans to its lineup.<p>advertisement<br>The last new Sable car, built at the automakers Atlanta assembly plant, will roll off the assembly line at the end of April, Lincoln-Mercury spokeswoman Sara Tatchio said on Friday.<p>She said the Sable was essentially being replaced by Mercurys new mid-size Milan car, which will be built in Mexico and is due to be in dealerships this fall. Mercury also has also added the full-size Montego sedan, built in Chicago and introduced last fall.<p>Milan and Montego combined really give us a nice sedan presence, said Tatchio, adding that Mercury was in a transition period to newer vehicles.<p>U.S. sales of the Sable, which debuted in 1985, have been disappointing lately. Sales fell 38 percent in 2003, another 30.3 percent in 2004, and are down 20 percent so far this year.<p>Ford spokeswoman Francine Romine said no new products have been announced for the Atlanta assembly plant where the Sable is built. The facility will continue to build Taurus cars.<p>Mercury, which has struggled to define itself as a nameplate and lost ground to foreign marks, is hoping to rope in younger buyers with the Milan.<p>U.S. sales for Mercury were down 4.3 percent to 193,534 vehicles in 2004. So far this year, however, Mercurys U.S. sales are up 12 percent, boosted by the Montego and recently-introduced Mariner, a twin of the Ford Escape compact sport utility vehicle.<p>Copyright 2005 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content is expressly prohibited without the prior written consent of Reuters.</I><p>

03-07-2005, 07:03 PM
Sad day. I grew up in the back of a series of blue Ford Taurus wagons, and currently drive a white Taurus sedan. The death of the Sable means the death of the Taurus isn't too far down the road...

03-07-2005, 09:12 PM
what a pitty... <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bonk.gif" BORDER="0">

Naga Royal Guard
03-07-2005, 10:08 PM
had one for driver's ed lol<p>transmission was really, reallly slow upshifting, could have been bad servicing tho

zwei Biere bitte
03-07-2005, 10:23 PM
Well, it's about time. Seems like Mercury may be trying to sell fewer cars to rental fleets... I bet the Taurus in the near future will be like the old Malibu; sold only to fleets the last year.

03-08-2005, 09:11 AM
I remember reading somwhere about 8 months ago that ford still had pretty high demand for the taurus even though they did no advertising for it. If I recall corrcetly they where supposed to continmue production and make the vehicle available to fleet operators, much like chevrolet has done with one fo their midsized models (The malibu I think).

Naga Royal Guard
03-08-2005, 09:14 AM
yes, the malibu is now the chevy classic for fleet use ( tho ive seen them for sale to the public, probably used )

03-08-2005, 09:38 AM
yep, taurus are now almost exclusively used for fleets/rentals, although malibu is about half and half, I would say