View Full Version : PSA Returning to North America

03-03-2005, 01:02 PM
From Todays Edmunds:<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote">PSA LIMITS MITSUBISHI RELATIONSHIP; VOWS U.S. RETURN<p> GENEVA  PSA Peugeot Citroen says it has no plans to expand its relationship with ailing Japanese auto maker Mitsubishi Motors Corp. beyond their SUV partnership announced last month.(See related story: Growing SUV Market Drives PSA to Mitsubishi) <p>The French auto maker says while it does plan to return to North America in the long term, it will not do so utilizing Mitsubishis Normal, IL, plant, nor its retail network, as rumored. The vision is for PSA to develop its own independent infrastructure, while avoiding complicated alliances or acquisitions.<p>The question is not looking for a plant, but do we have the products (to enter the U.S. market), PSA Chairman Jean-Martin Folz tells Wards.<p>"We need to have a full product lineup to establish our own dealer network.<p>Folz admits PSA regrets not remaining in the U.S. market but says the auto maker does plan a return. PSA last sold the Peugeot 405, 505 and 604 in the U.S. in 1992.<p>We should obviously be attracted to the North American market. We are certainly thinking about it, he says. We have neither a short-term nor mid-term project today to come back to the U.S. We certainly will do this eventually.<p>He says PSA will continue to cultivate additional partnerships with global auto makers. It already has with Ford Motor Co., BMW AG and Toyota Motor Corp. to share either platforms and powertrains.<p>Folz says PSA is not interested in taking a financial stake in any auto maker, adding the merger culture that developed in the late 1990s has proven to be volatile.<p>We always said we didnt think mergers and acquisitions made any sense in the car industry, he says. We are clearly devoted to organic growth, plus cooperation limited in scope and operation with independent OEMs.<p>Folz stresses PSA does not plan to pursue other projects with Mitsubishi beyond the joint production of an SUV in Japan for the Citroen and Peugeot brands.<p>We dont have anything else as a possible cooperation with Mitsubishi, because we do not have any need for any further cooperation, he says.<p>We are not in a game saying, What can we share with Mitsubishi? Mitsubishi has got a platform expertise when it comes to SUVs, and it is certainly a good partner when it comes to developing an SUV.</TD></TR></TABLE>

03-03-2005, 01:15 PM
Allegedly, the 407 was already developed with the US in mind... so maybe you guys will get Peugeots from the time they get to the " 8 " cars.<br>

03-03-2005, 01:46 PM
Good news in the long term i gues. would rather have alfa back tho.

03-03-2005, 06:14 PM
this is great news! and if peugeot returns, this could mean a return of citroen too. hopefully it won't be put on hold like alfa's return though (when they decide when to return, i mean)...also, hasn't PSA been saying for a while they've been considering a return to the american market?

03-03-2005, 07:27 PM
It won't come soon though. <br>This is the worse time for PSA to come back cause:<br>- anti French sentiment in the US<br>- Euro is too high to the $, and since PSA has no plans to manufacture there, the cars would be too expensive.

03-05-2005, 02:37 PM
Citroen will not be a good line for the USA because the styling for some of their line is just bizarre, BUT Peugeot has some nice vehicles that it could tempt us with. I think the anti-French sentiment makes it tough for many French companies to do business here and it's too bad the French government cannot see how it contributes. I don't think the Americans hate the French so much as they dislike Chirac's stances. Peugeot would have to come in with Japanese quality and an advantageous price if it going to have a hope of having success. I hope they find a way to make it happen.

03-05-2005, 02:46 PM
I doubt we'll see PSA in North America before 2010. If they do come perhaps they should consider starting in Quebec, Canada in order to cash in on the French factor...

03-05-2005, 05:11 PM
<br>PSA will need to follow a path like Volvo, Audi, BMW and others did in the 1970s -- building a small, but loyal clientele of buyers who wanted to adopt something different. Often, those were people in creative fields, academia and car enthusiasts who knew the brands from their reputation in Europe.<p>At some point along the line, you make the transition to being something of a premium brand, but that market is sooo crowded here. <p>A $US30-40K Pug or Citroen is up against other "imported" offerings from Infiniti, Lexus, Saab, Jag, BMW, Volvo, Acura, M-B, Audi, and has less name recognition than the relatively new to this market Korean brands, like Hyundai, Kia and Daewoo.<p>I'm also not certain of their entire lineup, but they'd better bring an SUV/wagon/crossover of some kind, and a decent minivan if they have one. We have horrible taste in vehicles here. <p>Having said that, if they bring excellent cars, there's a novelty factor there for the guy who doesn't want an IS300 just like his neighbor's. <br>

03-06-2005, 10:53 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Velocitas</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><p>I'm also not certain of their entire lineup, but they'd better bring a decent minivan if they have one. <br></TD></TR></TABLE><p>actually the 807 could sell here. it's about the size of a mazda MPV (and that wasn't a flop) and it has sliding doors. the fact that it doesn't have fold-flat seats could be an issue though.

Dan J.
03-06-2005, 04:24 PM
I would be interested in a 407 sedan or coupe.<br>If they were priced resonably, I won't pay a premium price for one. I would consider one if it were under 30,000.00 , has a good reliabilty record, a long warranty and competent dealer service, and a comprehensive roadside assistantance program.

03-06-2005, 04:43 PM
Remember how I mentioned that PSA is definitely coming back to NA? I love to be right! And year I'm predicting for that to happen is 2008.