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View Full Version : Hyundai-Kia Aims for clear identity...


knicks125
01-21-2005, 11:10 AM
"Kia and Hyundai will seek differentiated brand images as a means of boosting the Groups overall market share and increasing the value of the two brands" - <A HREF="http://www.autoindustry.co.uk/news/industry_news/news-57ipnil7gc" TARGET="_blank">http://www.autoindustry.co.uk/...il7gc</A><p><B>Hyundai - "Drive you Way" (to communicate the companys refined and confident brand attributes)<p>Kia - "The Power to Surprise" (embodying the exciting and enabling values of the brand)</B><p>Your thoughts...<BR><BR>
<i>Modified by knicks125 at 1:24 PM 1/21/2005</i>

knicks125
01-21-2005, 11:13 AM
The last choice should read:<p><B>I don't care and am ignorant of all but my favorite carmakers</B><p>Sorry...

Naga Royal Guard
01-22-2005, 04:25 PM
accidentally voted "I don't care and am ignorant of all but my favorite carmakers" my my mouse's overactive nature; but its half true - i dont give a damn about their slogan, just their cars lol

Flagship
01-22-2005, 05:28 PM
I voted the same <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/laugh2.gif" BORDER="0"> <p>The power to surprise= When Kia surprised everyone by copying the Mercedes ML and Lexus RX300 and made the Sorento.<br>

mzoltarp
01-24-2005, 06:29 AM
Hyundai is faced with a dilemma vis a vis Kia. It wants to grow market share but many of the Hyundai/Kia platforms compete in the same price range and this will not change, but just like VW pulls a VW/AUDI/SEAT/SKODA range off of one platform but with different personalities, so shall Hyundai. I would expect some real differentiation between the Sonata and the Optima. The current generation did a good job of providing two distinct choices, but the new generation I would assume would take it farther. I have read elsewhere that Hyundai's plan for Kia in the USA is to make it more passionate like an Alfa-Romeo while Hyundai creates an illusion of being upscale while maintaining a value part of the buying equation. I would love for Hyundai to bust out a new version of the V8 Equus for the American market. It's an open secret that Kia wants to build a full-sized pickup for the American market. That would be a surprise indeed.

knicks125
01-24-2005, 06:42 AM
Well said. I believe Hyundai is probably taking a similar route like Toyota did, when its luxury division, Lexus, was created. Rumor has it at least one of its current premium/luxury cars is coming to the US, as soon as 06/07. Also, a minivan, a truck, a fullsize SUV, and a luxury division are slated in the plans.<p>I can see Hyundai creating a new division like Lexus, but I believe Kia will remain as Kia and not become the Scion of Hyundai.

spwolf
01-24-2005, 04:50 PM
Is it "Drive your way" or? The way it is written, it seems as bad english, and actually seems as if they are joking about their korean origins.<p>As to the differentation - 2 can sell more than one. As much as they have shown on Sportage and Tucson, they are not serious about that yet.