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View Full Version : Which automobile company needs a new ad agency?


fubar
05-06-2005, 05:24 PM
Who isnt being best represented through their advertising or brand direction?

Excellerator
05-06-2005, 08:14 PM
I accidentally double posted. Sorry. <BR><BR>
<i>Modified by Hyundai_Fan at 8:38 PM 5/6/2005</i>

Excellerator
05-06-2005, 08:16 PM
There's many companies that make good commercials, though two companies try to sound perfect even though the commercials aren't. Take a look at these two companies and the commercials they have put on (U.S.) television:<p>Volkswagen due to these commercials I've been seeing lately:<p>Two college kids jump up and down (dance) in their apartment one night, and a guy living below them chews them out. So what do they do? They buy a 2005 Jetta, one that costs nearly $30,000, and they still have the money to buy themselves a new large stereo and a new house! It doesn't make any sense.<p>Their second one has a bunch of shirt-and-tie executives in a new Jetta and they decide to turn on the radio, only to be blasted by loud rock music. If the main point is to show the convenience of the new "grown-up" Jetta, why did it take over five tries before the young driver could shut off the radio? It's a push button!<p>Then there's Mercury. Oh my God, the people on their commercials are so low-IQ. In one commercial this couple try to race to their new SUV by getting up earlier and beating their spouse to it. The stupidity rises as the husband overreacts by throwing his arms in the air and falls to his knees in the driveway near the commercial's end.<p>(By the way, does anyone notice that the other car in the driveway, a Honda Accord, is the same car that drives out in front of the same SUV in their "women drivers" commercial?)<p>And the "weatherman" commercial, advertising the Montego sedan, is so un-life-like. If it was snowing outside, why were people deciding to go out in their T-shirts anyways? Many times I've been told it's warm outside but I knew to wear a coat because it's actually quite chilly.<p>Some people just don't think when they make commercials. I think these companies are not being represented well because the commercials show lack of thought (just my opinion, sorry if I offended anyone).<p><IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bonk.gif" BORDER="0"> <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bangin.gif" BORDER="0"> <br><BR><BR>
<i>Modified by Hyundai_Fan at 8:44 PM 5/6/2005</i>

CarMattZu777
05-06-2005, 09:12 PM
I think that the Ford commercials in Texas need a new agency. We have stupid "Ford is the best in Texas" ads that feature country singers rambling about how they only will drive Fords. Its sooo old.

AM2
05-07-2005, 10:20 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>CarMattZu777</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">I think that the Ford commercials in Texas need a new agency. We have stupid "Ford is the best in Texas" ads that feature country singers rambling about how they only will drive Fords. Its sooo old.</TD></TR></TABLE><br>Doesn't Ford in the USA have one ad agency... and just make different versions of their ads depending on which part of the country it will be shown in?

anonms
05-07-2005, 09:17 PM
Toyota's ad agency should stop calling Toyotas the cure for lack of adrenaline and should stop calling Toyotas. It's time Toyota faced reality.

Hornbag
05-08-2005, 05:05 AM
Ford Australia, "you'd be popular too with deals like this" adds totally suck! They have the most ugly fat dude in a blue shirt with a ford logo, and have hot chics ova him or pple folling him around...it sux!

Comrade
05-08-2005, 07:18 AM
In one commercialFord says: "It's the most efficient V8 ever available in an Expedition." Anyone who paid attention would realize that this means nothing because every car company's engines become more efficient. But I guess the words "most" and "efficient" would do enough to prosuade to some customers, in Ford's mind. If people decide to buy one of these, then its not due to this messed up cmmercial.

Cozz
05-08-2005, 07:54 AM
GM needs a new ad agency. The commercials are a complete disaster. It's like they want to fail in the ad department.

anonms
05-08-2005, 12:05 PM
Yeah... "American Revolution" my ass. "Korean/Mexican/Canadian Invasion" makes more sense.

Excellerator
05-08-2005, 01:31 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>iHug Trees</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Yeah... "American Revolution" my ass. "Korean/Mexican/Canadian Invasion" makes more sense.</TD></TR></TABLE><p>Oh my God <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/pukeface.gif" BORDER="0">----&gt; I saw a Chevy commercial recently comparing a Chevrolet Equinox with a Lexus Rx330. "It's got better fuel economy, and can come with OnStar and XM Satilite radio! And it's $11,000 cheaper!" Wow <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emthdown.gif" BORDER="0"> Two totally different classes of vehicles. But let's turn the tables for a second. The Lexus comes with a navigation system and will have a hybrid version soon. Plus it's built by Toyota.<p>I don't think ANYONE is going to crossshop a Lexus with a Chevy. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/all_coholic.gif" BORDER="0">

AM2
05-09-2005, 02:31 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Hyundai_Fan</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">I saw a Chevy commercial recently comparing a Chevrolet Equinox with a Lexus Rx330. "It's got better fuel economy, and can come with OnStar and XM Satilite radio! And it's $11,000 cheaper!" Wow Two totally different classes of vehicles. </TD></TR></TABLE><br><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Hyundai_Fan</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><br>I don't think ANYONE is going to crossshop a Lexus with a Chevy. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/all_coholic.gif" BORDER="0"> </TD></TR></TABLE><br>I know this type of ad is over used.. Nissan once compaed their Altima to the C-class...<br>But the idea here is they are not targeting potential Lexus RX330 buyers. They are targeting people who like upscale crossover SUVs like the Lexus but cannot afford them or are on a tighter budget. Ads like this may work or not work.... <p>When Car companies stick to the same formula over and over with the same agency... most likely they got positive feedback.

Rymanrph
05-09-2005, 05:36 AM
Its funny Hyundai-fan, most of the commercials you hated I thought were ok and I know others that love them. The problem is that you're over-analysing (can't spell this early) the commercials. I have an advertising degree, so I do it all the time. But, commercials have to make quick messages relevant and often that means skipping logic, or sterotyping. The whole idea about the Jetta commercials is that people will buy it who are "adults" but don't feel quite grown up yet. That's all that you're supposed to take away from the it. Maybe they really can't afford that house and car, they're just horrible with their finances. But I do agree that guy having a hard time with the radio got on my nerves. That just says, "our radios aren't easy to use!"<p>Ok, now on to my own observations. Buick. For some reason, their Lacrosse advertisements make that car appealing. Everytime I see one on the street I think its boring as all, but I think their commercials do a good job.<br>Cadillac. Their under 5.0 commercials were decent. Quick, to the point. The gun analogy has been done before, but oh well.<br>Lexus: Things that make you go huh? The new GS campaign with the start buttons in really weird places, yeah I just don't get it. I've tried, but yeah, sorry.<br>Chevrolet: Cobalt. I think they've had some good commercials, especially the ones where it is the little brother to the Corvette. Nice campaigns, but I'm getting sick of seeing the SS on TV and not seeing a single one anywhere aroud where I live. I've even checked dealers all around my state because I was curious and nobody has one. By the time they're out, anyone who was looking like I was might have found a good deal on an SRT-4 and moved on.<br>Honda Ridgeline. I'm not a fan of the truck and to be honest, I'm not a Honda fan, so I probably will reveal some of my bias in this review, but oh well. At the end of the commercial when it says, "Above all, It's a Honda" I just want to kick my TV. That statement just reminds me that Honda hasn't offered a serious truck in the American market ever. I know its supposed to make me think of the wonderfully perfect Honda quality and what not that Honda is known for, but all it does is bring up the fact that they haven't been in this market before. It'd be one thing if Chevy brought out their new Silverado and it wasn't great or anything and said, "above all, its a Silverado" reminding all the people that have had Silverados before and loved them. I know that the campaign will probably work and the truck will be successful, but if it were up to me, I might do something different.<br>While most commercials other than the ones that say, "sale sale sale, cash back, 0%, etc" are just annoying, I think most companies could use some original creative advertising. For example: Mazda has the commercials with the Nissan, Honda, and Toyota engineers salivating over their products. Somewhat funny, but not really and they get old really fast. If I'm paying an Ad agency millions for my commercials, I'd want something that would actually compell people to come test drive and buy my cars.<p>Oh well, sorry for the long post. Advertising is just something I feel like I can say something about without sounding completely ignorant.

AM2
05-09-2005, 06:24 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Rymanrph</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"> <br>Chevrolet: Cobalt. I think they've had some good commercials, especially the ones where it is the little brother to the Corvette. Nice campaigns, but I'm getting sick of seeing the SS on TV and not seeing a single one anywhere aroud where I live. </TD></TR></TABLE><br>Cobalt SS is an image booster for the Cobalt range... even if people opt for the lower end models. <p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Rymanrph</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"> If I'm paying an Ad agency millions for my commercials, I'd want something that would actually compell people to come test drive and buy my cars. </TD></TR></TABLE><br>You have an advertising degree right? Did you ever receive or get to watch a reel/DVD compilations of TVC ad campaigns?<br>I like the new Golf GTi ad where you see a clip of Gene Kelly Singin in the rain... then it becomes a techno re-mix and you see Gene Kelly doing these modern dance moves.... as he approaches a parked Golf GTi. <br>At the end the Copy reads:" The new Golf GTi. the Original, updated." <br><IMG SRC="http://newsimg.bbc.co.uk/media/images/40886000/jpg/_40886121_car.jpg" BORDER="0"><br>Here is the link to the TVC: <A HREF="http://www.visit4info.com/details.cfm?adid=20205" TARGET="_blank">http://www.visit4info.com/details.cfm?adid=20205</A><br>I guess VW's money was well spent in this commercial.<p>I also like the ad of the Kia Spectra where you see this guy approach this dirty old boxy Chevy parked along the sidewalk then it turns out to be a car cover/camo(CG effects of course) and beneath it is his brand new Kia Spectra.<p>Other car TV Commercials I like? Citroen's C4 transforemers TVC and Mustang's "Anthem" TVC.<BR><BR>
<i>Modified by AM2 at 9:30 PM 5/9/2005</i>

Santeno
05-09-2005, 06:44 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Hyundai_Fan</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><p>Oh my God <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/pukeface.gif" BORDER="0">----&gt; I saw a Chevy commercial recently comparing a Chevrolet Equinox with a Lexus Rx330. "It's got better fuel economy, and can come with OnStar and XM Satilite radio! And it's $11,000 cheaper!" Wow <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emthdown.gif" BORDER="0"> Two totally different classes of vehicles. But let's turn the tables for a second. The Lexus comes with a navigation system and will have a hybrid version soon. Plus it's built by Toyota.<p>I don't think ANYONE is going to crossshop a Lexus with a Chevy. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/all_coholic.gif" BORDER="0"> </TD></TR></TABLE><br>Correct me if I'm worng, but don't lexus' also come with onstar, only they call it something else (Lexus link I think)?

Rymanrph
05-09-2005, 08:07 AM
Sorry, never seen that reel/DVD, but you're right. That Golf commercial is great. Doesn't exactly have a great relationship to the car. I have a feeling that people will remember the techno Gene Kelley and forget the Golf (which makes it not a god commercial, but yeah). Got me thinking back to the old gold commercials when those kids had one stuck in a tree. Haha, that was a good one too.

fubar
05-09-2005, 10:23 AM
Great replies. Lets keep this up.<p>I personally like the VW ads. The Arnold Group has done very well making a so-so brand very hip. Ya, some ads arent as good as others but as a whole, I think they're doing a great service to VW.<p>On the other hand, Mitsubishi, Saturn, GMC, Buick, and Hyundai/Kia need to rethink who's handling theyre advertising.

Reppu
05-10-2005, 01:43 AM
Peugeot, at least in Spain, has the worst ads i've seen in a long time. Is like they said: 'look, our cars are boring'.

Hornbag
05-10-2005, 04:54 AM
I think that VW Polo one with the car bomb is funni! But im very distasteful!<p>I love VW adds, they r so good. I like the new Lexus GS add as wel...and the audi ones, and bmw ones and new merc a class ones.<p>i hate ford adds tho...some are ok, but most are lame.

Excellerator
05-10-2005, 04:28 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Rymanrph</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Its funny Hyundai-fan, most of the commercials you hated I thought were ok and I know others that love them. The problem is that you're over-analysing (can't spell this early) the commercials.</TD></TR></TABLE><p>Yeah, you're right. I probably overanalyze a lot :) . Sometimes, though, commercials just don't rub me the right way, especially those that talk as if their car is the perfect vehicle, even though it's proven that it clearly isn't (think GM versus the Japanese.) or if they talk more about price than they do the car.

zwei Biere bitte
05-10-2005, 09:09 PM
I think that GM needs a new ad agency. I mean, playing "Dream On" in a car commercial for a car that's going to be bought only by 60+ year olds? Also, Pontiac has some stupid commercials of their cars drifting and so on. I found the Jeep commercial showing a Grand Cherokee outracing a 325i hilarious, just beacause it was so stupid.

Uberwagon
05-11-2005, 03:41 PM
Honda. Good cars. Bad, bad commercials. Always cheap looking, smug, trying to be funny but SO not at all. Reflects badly on what are just plain good cars.

Vector
05-12-2005, 02:27 PM
I can't remember any Honda commercials. There was one years ago that positioned them as making life simple, which is true. They should go back to that. Or make more memorable commercials.<p>There are so few car commercials worth watching these days. They all seem to claim their model to be stylish, something the neighbors are impressed with or high performance when they're not at all. It's like they say that just because some marketing director wants everyone to believe that. There's a difference. <p>Or they scream at you and give you some fake LEASE payment number. I'm sorry but like the vast majority of the market today, I BUY my car. Who are they fooling?<br>

Krypton
05-12-2005, 02:40 PM
yea, the only recent good one was the safety one. Lexus commercials are all right but that voice is really annoying and they need to change it. GM is the one that truely needs it, their only decent ones are GMC

Excellerator
05-13-2005, 09:38 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Vector</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">I can't remember any Honda commercials. There was one years ago that positioned them as making life simple, which is true. They should go back to that. Or make more memorable commercials.<br></TD></TR></TABLE><p>Have you ever seen the "cog" commercial? You can look it up online (preferably at altavista.com.) It's awesome <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bowdown.gif" BORDER="0">

the cheddar
05-13-2005, 12:36 PM
Yes, that is a great ad. But that is their European agency. They do incredible work. Have you seen "Hate"? It's this little animated song about hating stuff that doesn't work, in this case noisy polluting diesel ('hate something, change something'). Their European agency is the same company that does Nike here. Honda's US ads aren't very interesting at all. They aren't as bad as some car companies but since Honda's products are so much better, it really sells them short.<p>But otherwise, GM's agencies (pretty much all of them) are terrible. They don't seem to get us, the viewers, or what we actually think of the products. It's like they don't live in the real world!