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View Full Version : Meanings of Car Manufacturer Logos


Santeno
12-27-2004, 12:06 PM
Here is a list of Car Manufacturer names. I thought it would make an interesting exercise to see if we could all figure out what the meanings and/or origins of their logos are. <p>Feel free to take a name from the list, post a picture of that companys logo(s) and explain what its all about.<p>AC Cars<br>Acura<br>Alfa Romeo<br>Aston Martin<br>AUDI<br>Avanti <br>Bentley<br>Bristol<br>BMW<br>Brilliance China Automotive<br>Bufori<br>Bugatti<br>Buick<br>Cadillac <br>Callaway<br>Caterham<br>CHERY<br>Chevrolet<br>Chrysler<br>Citron<br>Daewoo<br>Daihatsu<br>Dodge<br>Dongfeng<br>Ferrari<br>Fiat<br>First Auto Works<br>Ford<br>Geely<br>General Motors<br>GMC<br>Holden<br>Honda<br>Hummer<br>Hyundai<br>Infiniti<br>Isuzu<br>Jaguar<br>Jeep <br>Kia<br>Koenigsegg<br>Lada<br>Lamborghini<br>Lancia<br>Land Rover<br>Lexus <br>Lincoln<br>Lotus<br>Marcos<br>Maserati<br>Maybach<br>Mazda<br>Mercedes-Benz <br>McLaren<br>Mercury <br>MG<br>Mini<br>Mitsubishi<br>Morgan<br>Mosler <br>Nissan<br>Oldsmobile<br>Opel<br>Pagani<br>Panoz<br>Perodua<br>Peugeot<br>Pininfarina<br>Pontiac<br>Porsche<br>Proton<br>Renault<br>Rolls-Royce<br>Rover<br>SAAB<br>SAIC<br>Saleen<br>Samsung <br>Saturn <br>Scion<br>Seat<br>Shelby <br>Skoda<br>Smart<br>SsangYong<br>Subaru<br>Suzuki<br>Tata <br>Toyota<br>TVR<br>Vauxhall<br>Venturi<br>Volkswagen<br>Volvo<br>

Santeno
12-27-2004, 12:07 PM
For example, let me start:<p>Chrysler:<p><IMG SRC="http://www.chrysler.com/img/top_nav/logo.gif" BORDER="0"><p>The Chrysler logo is a derivative of early Chrysler logos used starting in the 1920’s and finally vanishing in 1956. It is supposed to be chrome wings with a wax seal on a blue ribbon affixed at the center. As I understand it, it is supposed to evoke quality (the blue ribbon part) and power/speed/motion (the wings).<p>_________________________________<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote">In the original Nissan logo...<p><IMG SRC="http://www.bert-weber.de/grafik/nissan_logo_blaurot.gif" BORDER="0"><p>...the red circle in the background is representative of Japan and their nickname, "The land of the rising sun". The circle representing the sun. And there's simply Nissan's name on a label in front. It's harder to tell what the logo stands for with the modernized Nissan logo.<p><IMG SRC="http://www.westendmotors.fsnet.co.uk/nissan/logo2.jpg" BORDER="0"><p>I believe Infiniti's logo is simply an oval shape with two lines meeting in the middle to represent an infinite road.<p><IMG SRC="http://www.nissanfanseite.de/Infiniti-Logo-2.gif" BORDER="0"></TD></TR></TABLE><p>_________________________________<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote"><IMG SRC="http://www.canellarenato-mercedes-benz.it/images/mercedes_benz_gino.gif" BORDER="0"><p>Mercedes-Benz's 3-pointed star stands for Land-Air-Sea.<p>Mercedes got that star from a postcard Gotlieb Damlier wrote to his wife in which he drew the star atop a house and said that one day a similar star would hang above his factory to symbolize prosperity. His sons adopted it and actually registered two designs, a 3 pointed star and a 4 pointed one. Only the 3 pointed one was ever used. When the company merged with Benz, the star was wrapped in benz's laurel crest logo, creating an early version of the circled star we know today<p>Or how the MB employee said, I start work at 7 am, lunch break at 12 and leave at 5pm.</TD></TR></TABLE><br><BR><BR>
<i>Modified by Santeno at 12:54 PM 5/12/2005</i>

Santeno
12-27-2004, 12:11 PM
Volvo uses a circle with an arrow pointing at a Jaunty Angle. this is one of the symbols used by ancient alchemists to denote some of the basic substances they worked with - in this case it is the symbol for iron. The idea, as we unbderstand it, is that the symbol for iron (a strong & powerful metal) combined with the name Volvo (which means "I roll") would serve to denote the brand's vehicles "moving or rolling strength/power".<p><IMG SRC="http://www.geocities.com/MotorCity/Downs/7458/grill_s.jpg" BORDER="0"><p>_________________________________<p>No that was manufacturer's names, this is Logos, speaking of which,<br>Skoda.<br><IMG SRC="http://skoda.burncreek.net/skoda/logo/1925_1.jpg" BORDER="0"><br>Apparently the founder had a loyal servant who was an american indian. he commisioned the design of a stylised Indian head with headdress for the company logo<br><IMG SRC="http://skoda.burncreek.net/skoda/logo/1925_2.jpg" BORDER="0"><IMG SRC="http://skoda.burncreek.net/skoda/logo/1925_3.jpg" BORDER="0"><br>which morphed into the current "flying arrow" logo<br><IMG SRC="http://skoda.burncreek.net/skoda/logo/1923_1.jpg" BORDER="0"><IMG SRC="http://skoda.burncreek.net/skoda/logo/1994_95_1.jpg" BORDER="0"><p>_________________________________<p>Ferrari. Let the great man himself explain<br><IMG SRC="http://www.ferraristuff.com/baracca.jpg" BORDER="0"><br>The history of the provenance of the prancing horse in the Ferrari logo is not always clear to everybody and to be honest, we can only go by the explanation that Enzo Ferrari has given himself in his autobiography "My terrible joys" which first appeared in 1963 and in which he says:<p>"As my trade mark, I continued to use the rampant horse that had been used on the cars of the old Scuderia Ferrari."<p>The story of this rampant horse is a simple and fascinating one. The emblem was emblazoned on the fighter plane of Francesco Baracca, the ace of World War I, who was shot down at Montello. In 1923, when competing in the first Circuito del Savio, at Ravenna, I made acquaintance of Count Enrico Baracca, the hero's father; as a result of that meeting, I was subsequently introduced to the ace's mother, the Countess Paolina Baracca, who one day said to me: Ferrari, why don't you put my son's rampant horse on your car? It will bring you luck." I still have Baracca's photograph, with his parents dedication in which they entrust the horse to me. The horse was, and has remained, black; whilst I myself added the gold field, this being the color of Modena"<p><IMG SRC="http://www.autotrend.com/pic/95991628.jpg" BORDER="0"><IMG SRC="http://en.wikipedia.org/upload/a/a9/Scuderia_Ferrari_Logo.png" BORDER="0"><p><BR><BR>
<i>Modified by Santeno at 12:57 PM 5/12/2005</i>

Santeno
12-27-2004, 12:11 PM
<IMG SRC="http://www.lotusespritworld.co.uk/images/history/lotlogo.jpg" BORDER="0"><p>The Lotus-logo:<p>The most obvious thing is the word Lotus - of course...<br>Then there are some letters on top of each other, ACBC, these are the initials of the company's founder, Anthony Colin Bruce Chapman.<br>The green background refers to the color all british race cars used to use in races, the British Racing Green. The yellow is said to represent the sunny days tat lay ahead of the company when CC founded it.<p>There has been an all-black badge too:<br><IMG SRC="http://www.lotusespritworld.co.uk/images/history/Blkbadge.jpg" BORDER="0"><br>This was introduced after the death of Jim Clark at Hockenheim, who was a good friend of Chapman's, in 1968.<br>The original logo got reinstated in 1982, ad. of Chapman.<p>General Motors owned the company for a while and - curse them- they ditched the initials:<br><IMG SRC="http://www.lotusespritworld.co.uk/images/history/gmlogo1c.jpg" BORDER="0">.<p>A lot of protest followed, resulting in the following logo:<br><IMG SRC="http://www.lotusespritworld.co.uk/images/history/Corplogo.jpg" BORDER="0"><p>After a while, GM sold Lotus to Bugatti and the first thing they did was to grab back to the original logo, which is still in use today (in a modernised form)<p>_________________________________<p><IMG SRC="http://www.maserati.co.uk/img/common/logo.gif" BORDER="0"><p>The Maserati Trident is a stylized version of the trident found on the massive fountain / statue of Neptune by Flemish sculptor Giovanni Da Bologna. The statue is a well know symbol of Bologna (the city where Maserati was founded), and the Maserati brother that designed the logo sought to honor the city (and help themselves) by using a famous and popular Icon of Bologna<p><IMG SRC="http://www.bluffton.edu/~sullivanm/giambologna/neptune.jpg" BORDER="0"><p>_________________________________<p>Hummer, interestingly, doesn't really have a logo, but does use basically the same grill setup on all it's vehicles. Interestingly it is a 7-slot grill design quite similar to Jeep's. The reason is that Jeep had been a long time supplier of vehicles to the US military. When Jeep was owned by AMC, AMC decided to split the division in two. One side was to specialize on civilian vehicles (Jeep), while the other specialized on military ones (AM General). AM general was split from the rest of AMC and was not acquired by Chrysler when it took over from Renault. AM General simply continued to use the Jeep grill shape they had always used, but squished it in order to meet the profile of the HMMWV. When GM acquired the rights to produce the Hummer civilian brand from AM General, much to DCX's chagrin, they continued using a version of the grill as used on the HMMWV (in other words, the squished version with the equally sized lights). DCX tried to get them to stop, but the courts agreed that AM General had been using the design for more than 2 decades without any complaints, and the DCX had used multiple versions of the 7 slot design and not copyrighted all of them. Since then DCX has emphasized the traditional shape of the jeep grill on most of their new vehicles.<br>

Santeno
12-27-2004, 12:12 PM
Vauxhall, the UK branding of GM/OPEL.<IMG SRC="http://en.wikipedia.org/upload/9/92/Vauxhall_Motors_Logo.jpg" BORDER="0"><br>Vauxhall Motors was originally founded in Vauxhall, London in 1857 by Alexander Wilson as the Vauxhall Iron Works. The griffin emblem, which is still in use to this day, is derived from the coat of arms of Fulk le Breant, a mercenary soldier who was granted the Manor of Luton for services to King John in the thirteenth century. By marriage, he also gained the rights to an area near London, south of the Thames. The house he built, Fulk's Hall, became known in time as Vauxhall.<br><IMG SRC="http://en.wikipedia.org/upload/2/22/Vauxhall_logo.png" BORDER="0"><p>_________________________________<p>The Peugeot lion comes from the arms of Franche-Comt, where the company began.<br><IMG SRC="http://membres.lycos.fr/heratlas/a_gaso/regions/gfracomt.gif" BORDER="0"><p><IMG SRC="http://www.bilrevyen.no/nyheter/januar/images/Peugeot%20logo%20monochrome%200001%20small.jpg" BORDER="0"><p><br>Porsche's logo also originated from the arms of its location, it is acombination of the arms of Weuttemberg <br><IMG SRC="http://www.ngw.nl/int/dld/images/wurtemb3.jpg" BORDER="0"><br>with the arms of stuttgart in the midlle<br><IMG SRC="http://www.ngw.nl/int/dld/s/images/stuttgar.jpg" BORDER="0"><p>hence the logo we no today<IMG SRC="http://www.heraldica.org/topics/pictures/porsche.jpg" BORDER="0">.<p><br>_________________________________<p>The logo of SAAB consists of the crowned griffin from the arms of the province of Skne (Scania) in southern Sweden<br><IMG SRC="http://www.wordiq.com/knowledge/images/f/fd/Sk%E5ne.png" BORDER="0"><br>arms of skane<p><IMG SRC="http://www.heraldica.org/topics/pictures/saab.gif" BORDER="0"><br>previous SAAB logo<br>The reason SAAB adopted it as its logo is that the original SAAB company (which produced small cars and aeroplanes) merged in 1969 with the truck manufacturer Scania-Vabis which in turn consisted of two companies; hence the two rings representing the two companies and the SAAB and SCANIA name at the top and bottom of the logo respectively. After the two companies split the rings and the scania name left the logo.<br><IMG SRC="http://www.cambridgefilmfestival.org.uk/images/logo-saab200.gif" BORDER="0"><br>The SAAB logo today.<br>

Santeno
12-27-2004, 12:12 PM
Cadillac got its emblem from the arms of Antoine de La Mothe, seigneur de Cadillac, His coronet was very fanciful as was often the case in 17th century France<br><IMG SRC="http://www.heraldica.org/topics/pictures/cadillac.jpg" BORDER="0"><br>Coronet of Antoine de La Mothe, seigneur de Cadillac<p><IMG SRC="http://www.republika.pl/stamps/images/cadillac-logo.gif" BORDER="0"><br>cadillac's logo in its 30's heyday<p><IMG SRC="http://www.centralatlantaprogress.org/images/havingFun/lofttour/cadillac_logo.gif" BORDER="0"><br>Cadillac's logo today.<p>_________________________________<p><IMG SRC="http://subaru.com.au/images/logo.gif" BORDER="0"><p>Subaru is the Japanese name of the pleadies is a star cluster in the constellation Taurus (aka the "Seven Sisters"). Fuji Heavy Industries, which is the parent company of Subaru, was created by a merger of 5 companies. The logo is composed of 6 stars, 5 representing the five original companies and one large star representing the united company. Subaru is also a Japanese word meaning Unite.<p>_________________________________<p><IMG SRC="http://www.pe-we.de/Yamaha-Emblem.jpg" BORDER="0"> <p>The Yamaha Logo represents 3 tuning forks. It's origins date back to the company's beginings in 1887, when Torakusu Yamaha built his first reed organ and began taking orders for more. <p>Besides powerplants, motorcycles and watercraft, Yamaha also makes pianos and other musical instruments.<p>_________________________________<p><IMG SRC="http://groups.msn.com/_Secure/0UQAkA6kXlLqzFtV!3LVrF3ukFZ2FJ6qXcf*IQsw7eaR4xibQo OosKX0rkHCBDins00ieK314FgjduJDGsG5K4uxZQDhhRbvAJPE uvRjhbieVgL01AlYrGh9WBClGEkox/logo%2520spin%5B1%5D.gif" BORDER="0"><p>Toyota's logo (and I'm not making this sh** up) is composed of three elipses that are supposed to represent three separate corporate principles: 1.) the heart of the customer; 2.) the heart of the product; 3.) and the ever-expanding technological advancements and boundless opportunities that lie ahead. It is also no accident that it resembles a T.<p>_________________________________<p><IMG SRC="http://gawlowski.com/matt/cars/logos/MITSU.gif" BORDER="0"><p>The Mitsubishi logo has it's origins in the 1870's, when the company built its first ships - the three diamonds are supposed to represent a ship's propellers. The first Mitsubishi company was a shipping firm that Yataro Iwasaki established in 1870. In 1873 it took the name Mitsubishi Shokai. The name Mitsubishi means 'three rhombi', (or three diamonds) which is reflected in the company's logo.<p>The Mitsubishi emblem is a combination of the Kasane Sangaibishi (the kamon of Yataro Iwasaki) which was 3 vertically stacked diamonds, and the Tosa clan crest of three Kashiwa leaves which were arranged in the same pattern as the diamonds today. <i>(thanks to neburg964 for the info.)</i><p><BR><BR>
<i>Modified by Santeno at 5:41 PM 5/11/2005</i>

Santeno
12-27-2004, 12:12 PM
<IMG SRC="http://gawlowski.com/matt/cars/logos/FIAT.gif" BORDER="0"><p>The fiat 4-bar logo has doesn't stand for anything, but it has an interesting story. After Fiat design chief Mario Maioli - driving past the Mirafiori factory at night after a power cut - saw the giant FIAT logo on top of the plant, set against the fading likght of the sky; he did a quick sketch - five bars represented the spaces he could see between the letters on the sign, leaving each letter encased inside a large box.<p>_________________________________<p><IMG SRC="http://www.crotv.net/citroen/ani-logo-citroenmov.gif" BORDER="0"><p>The Citroen sign has it's origins in the company's original business. Andre Citroen started in the motor trade by building gear wheels. The twin chevrons of the logo are meant to represent gear teeth. <p>_________________________________<p><IMG SRC="http://www.sicilianculture.com/ae/lamborghini.jpg" BORDER="0"><p>The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian). Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.<p>_________________________________<p><IMG SRC="http://gawlowski.com/matt/cars/logos/FORD.gif" BORDER="0"><p>The Ford Blue oval logo doesn't have much of a meaning, but here is its story:<p>In 1903 Henry Ford's engineering assistant and right-hand man, Harold Wills, who in his teens had earned money by printing business cards, learned that Henry was looking for a logo for his new company. Using his old John Bull printing set and a typeface he had used for his own visiting cards, he came up with the following script logo:<p><IMG SRC="http://www.anglia-models.co.uk/ford1.gif" BORDER="0"><p>In 1906, Ford revised the script logo with a more cursive styled logo set between quotation marks, which was nicknamed the "script with wings". <p><IMG SRC="http://www.anglia-models.co.uk/ford2.gif" BORDER="0"><p>This logo was used on all Ford cars up to the end of 1910 when the lettering was revised again in the form that is still in use today.<p>Interestingly, the oval sorrounding the word Ford was not developed in the US. The Ford oval was first used in 1907 by a pair of British ford agents. They claimed that the oval was supposed to imply in their advertisements that Ford was the "hallmark for reliability and economy". Until the late 1920s Ford primarily used the oval in the UK and only the lettering in the Americas.<p>In 1927 the Model A became the first Ford vehicle to carry the Ford oval as a radiator badge, adding the familiar deep royal blue background, thus creating the logo that we all know today.<p><IMG SRC="http://www.anglia-models.co.uk/ford.gif" BORDER="0"><br>

Santeno
12-27-2004, 12:13 PM
<IMG SRC="http://www.histomobile.com/histomob/internet/32/logo.gif" BORDER="0"><p>The winged Bentley B'mascotte (a B set inside a pair of wings) is a variant of Bentleys original logo and the radiator grille cap which was a Capital letter B with rear swept wings at either side. Like fords original winged script logo This was also originally derived from an early way of writing the Bentley logo, as a b in between quotation marks: B. The wings also were a reference to the speed and early racing success of Bentley automobiles, as well as Bentleys early years as a purveyor of airplane engines. Depending upon the variant of a specific vehicle, Bentley will change the color of the background behind the B in the logo (red & black being some of the colors that come to mind). They refer to this as "labels", and the color of the label is supposed to denote specific characteristics of the model variant.<p><IMG SRC="http://www.mlink.net/~slvr/bentley.jpg" BORDER="0"><p>_________________________________<p>There have been a number of ASTON MARTIN logos since the company started up in 1916<p>The first from 1920 was an amalgamation of the letters A and M<br><IMG SRC="http://www.classicdriver.de/upload/images/_de/1448/imgleft.jpg" BORDER="0"><br>The next was inroduced in 1932 and the two wings were borrowed from the Bentley Logo signifying speed.<br>The third was an evolution of the last and the design was gradually improved to keep up with modern tastes.<br>It was modernised again to include the name "David Brown" in 1947 when he took over the company, lending his initials to several landmark vehicles in the AM range.<br><IMG SRC="http://www.classicdriver.de/upload/images/_de/1448/imgright.jpg" BORDER="0"><br> <br>Exact details of the evolution of the AM logo can be found at <A HREF="http://www.classicdriver.de/de/magazine/3200.asp?id=1448" TARGET="_blank">http://www.classicdriver.de/de...=1448</A><p>_________________________________<p>The current renault logo is an evolution of the logo stamp above the radiator housing (not the radiator it self) from the 1923 40cv (not the previous years). The reason for the shape is that that renault used to house the car's horn behind the badge. As a result they needed to make slots into the bodywork behind the logo. As new models emerged, the slots began to take mor of a diamond shape. Once the company began relocating the horn elsewhere, that diamond shape had become associated with the company, thus Renault continued to use it in ever evolving forms (ending with the current evolution announced last week).<p>1900 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1900.gif" BORDER="0"><br>1906 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1906.gif" BORDER="0"><br>1919 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1919.gif" BORDER="0"><br>1923 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1923.gif" BORDER="0"><br>1925 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1925.gif" BORDER="0"><br>1960 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1960.gif" BORDER="0"><br>1972 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1972.jpg" BORDER="0"><br>1992 <IMG SRC="http://members.lycos.nl/azor/renault/pics/logo_1992.gif" BORDER="0"><br>2004 <IMG SRC="http://subscribers.wardsauto.com/microsites/images/editorial/renault_logo_10-2004.gif" BORDER="0"><br>

Santeno
12-27-2004, 12:13 PM
<IMG SRC="http://www.honda.ca/Acura/img/logo_header_default.gif" BORDER="0"><p>The Acura logo dates back to 1986, when Honda introduced the Acura sales channel for it's more expensive models in the US and Canada, in order to exploit a US loophole on the importation limit of foreign-built cars per company. Contrary to popular belief, the Acura logo is not a stylized "A" (in the manner the Honda logo is a stylized "H"). The Acura logo is actually an upright stylized caliper. It is meant to represent the commitment to excellence and the accuracy with which Acura's are built and engineered. Of course it's no mistake that the caliper also resembles a capital letter A.<p>_________________________________<p>The first Logo of the Adam Opel sewing machines company.<br><IMG SRC="http://www.automedia-online.de/collection/badges/images/muster15/opel_12.gif" BORDER="0"><br>The company then used many logos, changing almost every year. During a brief partnership with Renault, Opel adopted an art deco logo in 1906<br><IMG SRC="http://www.automedia-online.de/collection/badges/images/muster15/opel_8.gif" BORDER="0"><br>The logo below was designed by The Grand Duke of Hesse for Wilhelm Von Opel in 1910 after Wilhelm had visited the US to study vehicle manufacture.<br><IMG SRC="http://www.automedia-online.de/collection/badges/images/muster15/opel_7.gif" BORDER="0"><br>"The Opel Eye" was used until 1935 and during the takeover by General Motors in 1929. The second world war brought problems for the company. Opel supplied war equipment to Hitler's german army and with the profits, paid dividends to it's American shareholders. The allies then promptly bombed the Opel factory almost to destruction during the course of the war.<br>The familiar circle logo began in 1935 as the Nazi's came to power, with a stylised dirigible airship displayed inside the "O" representing the german engineering expertise. <br><IMG SRC="http://www.automedia-online.de/collection/badges/images/muster15/opel_5.gif" BORDER="0"><IMG SRC="http://www.automedia-online.de/collection/badges/images/muster15/opel_3.gif" BORDER="0"><IMG SRC="http://www.automedia-online.de/collection/badges/images/muster15/opel_11.gif" BORDER="0"><br>This logo was used on Opel cars in various forms until the 1960's. In the '30s Opel trucks produced the 'Blitz' truck which is German for lightning. The Truck company changed the airship in the logo to a bolt of lightning as a tribute to their new truck. It took the car company another 30 years to adopt the same logo<br><IMG SRC="http://img.thefreedictionary.com/wiki/4/46/Opel_logo.png" BORDER="0"><p><br>_________________________________<p>The Oldsmobile emblem has been (since the 60's, I believe) a stylized version of a rocket (even the oval one that was just "retired").<p>Olds logo dating back to '60s:<p><IMG SRC="http://www.manitobapontiac.com/Images/Donna_Marcel_Oldsmobile_Logo.jpg" BORDER="0"><p>Newest Olds logo:<p><IMG SRC="http://groupebourassa.auto123.com/ArtImages/1842/oldsmobile_logo_name.jpg" BORDER="0"><br>

Santeno
12-27-2004, 12:13 PM
BMW formed March 3 1916 making motorbikes. They used the following image in 1916 of a propeller to signify engineering excellence, and the fact that they made airplane engines as well.<br><IMG SRC="http://www.bmwworld.com/bmw/history/1917.jpg" BORDER="0"><p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>MBcrazE</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">"The BMW logo is symbolic of a white propeller blade, against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during the first world war." -- <p><A HREF="http://www.buildingbrands.com/didyouknow/06_bmw_logo.shtml" TARGET="_blank">http://www.buildingbrands.com/...shtml</A></TD></TR></TABLE><p><IMG SRC="http://www.channel4.com/4car/media/features/2004/bmw-75/03-large/1916-logo.jpg" BORDER="0"><br>Source: 4car<p>Great job guys. Interesting info. keep it going.<br><BR><BR>
<i>Modified by Santeno at 10:39 AM 2/23/2005</i>

Santeno
12-28-2004, 09:30 AM
<b>PLEASE CONTRIBUTE MORE LOGOS AND INFO BEHIND THEM. <p>THANKS!</B>

BMW rulez
12-28-2004, 09:52 AM
Ah, excellent stuff. I'm learning a lot. <br>KEEP IT GOING!! <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/banana.gif" BORDER="0">

RS
12-28-2004, 10:59 PM
<IMG SRC="http://www.audi.com/cms4imp/images/logo_audi.gif" BORDER="0"><br>The Audi emblem with its four rings identifies one of Germanys oldest-established automobile manufacturers. It symbolises the amalgamation in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUDI AG.<p>On 14 November 1899, August Horch (1868 - 1951) established the company A. Horch & Cie.<p>In 1906 the first NSU car was launched.<p>In 1909 August Horch got into a dispute with the supervisory board of A. Horch & Cie. Motorwagen-Werke AG. Horch left the company he had set up.<br>Shortly after, on 16 July 1909, he established a second company, Horch Automobil-Werke GmbH, in the same city. Horch lost the legal dispute over the company name. However, a solution to the problem was found: the Latin translation of his name (the German word for hark!). The new company name, Audiwerke GmbH, became effective on 25 April 1910.<p>In 1913 the first Wanderer was built.<p>In 1928 the first DKW was built.<p>On 29th June 1932, the four Saxon motor-vehicle brands Audi, DKW, Horch and Wanderer joined forces to create Auto Union AG, which had its head office in Chemnitz. The new company group was consequently able to serve all market segments, from light motorcycles to luxury saloon cars.<p>Souce: Audi<p><i>Modified by RS Genesis at 12:08 AM 12/29/2004</i><p><br><i>Modified by RS Genesis at 12:08 AM 12/29/2004</i><BR><BR>
<i>Modified by RS Genesis at 12:09 AM 12/29/2004</i>

CarMattZu777
12-29-2004, 02:15 PM
Isuzu Emblem:<p><IMG SRC="http://autopedia.com/Graphics/Isuzu_logo.gif" BORDER="0"><p>Meaning of Isuzu emblem-<p>The Isuzu Mark: The 2 rising pillars represent the Isuzu philosophy of growing in harmony with the company's customers and society. The Isuzu corporate colour red is the colour of the sun's flames and symbolises the companies burning quest for progress, the mark was adopted in 1974. <p><A HREF="http://www.isuzucarclub.com.au/logo.htm" TARGET="_blank">http://www.isuzucarclub.com.au/logo.htm</A><br>

Santeno
12-29-2004, 02:23 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>CarMattZu777</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">...the mark was adopted in 1974...</TD></TR></TABLE><br>When GM bought a large share of the company. Interesting how it looks like half of the oldsmobile logo turned upside down. GM Marketing at work even then... <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bangin.gif" BORDER="0">

Verdegrrl
12-29-2004, 02:44 PM
and then there is the insider's version <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emwink.gif" BORDER="0"><p>The Alfa badge has a serpent eating a man, and the cross. The cross obviously stands for Christ. The serpent is green like money, and is vaguely in the shape of monetary symbol. The man in the mouth of the serpent is an Alfa owner. Translated it says: Jesus Christ! These Alfa expenses are eating me alive!<p>Pardon the cussing please :)

Walker
12-30-2004, 12:51 AM
That last explanation for the Alfa badge is good, couldn't be more true... but I love Alfas anyway

knihc2008
12-30-2004, 01:35 AM
i read in a road and track that the point in infiniti's badge represented mt. fiji in japan.

Santeno
12-30-2004, 08:33 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>knihc2008</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">i read in a road and track that the point in infiniti's badge represented mt. fiji in japan.</TD></TR></TABLE><br>Not true. It's a road heading into infinity.

Giannis
12-30-2004, 09:11 AM
hey guys, can anyone explain with more simple words the meaning of volvo's logo? i have one and i don't understand where the heck does this logo come from. i was thinking that it came from the male symbol...

Santeno
12-30-2004, 09:20 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Giannis</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">hey guys, can anyone explain with more simple words the meaning of volvo's logo? i have one and i don't understand where the heck does this logo come from. i was thinking that it came from the male symbol...</TD></TR></TABLE><br>It's not teh male symbol (which looks the same, and which Austin Powers wears around his neck), it is one of the symbols used by ancient alchemists to denote some of the basic substances they worked with - in this case it is the symbol for iron. <p>The idea, as we unbderstand it, is that the symbol for iron (a strong & powerful metal) combined with the name Volvo (which means "I roll") would serve to denote the brand's vehicles "moving or rolling strength/power".<br>

pittVRS
01-02-2005, 01:39 PM
<IMG SRC="http://www.rovertorque.co.uk/images/zRover_Logo.jpg" BORDER="0"><p>Rover cars use the sheild shaped symbol of a viking ship crossing the ocean. This symbolises the Vikings being the most famous European "rovers" as they travelled by sea to the majority of europe during their conquests.<p>In 2004 the logo was "modernized" and made simpler but more prominent:<p><IMG SRC="http://www.rovertorque.co.uk/images/z_roverls.jpg" BORDER="0"><BR><BR>
<i>Modified by Santeno at 1:11 PM 5/12/2005</i>

IcedG35
01-04-2005, 09:28 PM
you're right about infiniti, my bad, but ur sorta wrong on bmw, <p>"The BMW logo is symbolic of a white propeller blade, against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during the first world war." -- <A HREF="http://www.buildingbrands.com/didyouknow/06_bmw_logo.shtml" TARGET="_blank">http://www.buildingbrands.com/...shtml</A><p><br>Heres a bunch of Logos, a lot are repeats:<br><A HREF="http://gawlowski.com/matt/cars/car_logos.html" TARGET="_blank">http://gawlowski.com/matt/cars/car_logos.html</A>

mwkmn
01-07-2005, 10:39 AM
<IMG SRC="http://www.hyundai-motor.com/common/img/company/ci/img_05_01.gif" BORDER="0"><br>The elipse outline symbolizes the company itself running global, and stylized and slanted H symbolizes two people (company and customers) shaking hands. The colour this logo is in is called HMC Blue. Other colours also used for the logo include HMC Silver, HMC Gold, HMC Light Gray and HMC Dark Gray.<br>(translated from company's homepage)<br><IMG SRC="http://www.hyundai-motor.com/common/img/company/ci/img_05_08.gif" BORDER="0">

Cozz
01-18-2005, 09:54 PM
<IMG SRC="http://www.daimlerchrysler.com/Projects/c2c/channel/images/8450_14278_100_77_dodge_130.gif" BORDER="0"><p>I think I got this from the Discovery Channel. The newer Dodge Ram emblems (the sharp ones) represent battle rams used in war. Battle rams were designed with horns, nose and eyes made out of sharp metal mounted at the front of the ram to break down the castle doors.<p><BR><BR>
<i>Modified by Santeno at 1:24 PM 5/11/2005</i>

Santeno
02-23-2005, 08:37 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>MBcrazE</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">you're right about infiniti, my bad, but ur sorta wrong on bmw, <p>"The BMW logo is symbolic of a white propeller blade, against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during the first world war." -- <A HREF="http://www.buildingbrands.com/didyouknow/06_bmw_logo.shtml" TARGET="_blank">http://www.buildingbrands.com/...shtml</A></TD></TR></TABLE><br>True. I didn't elaborate fully on that one. I'll be moving your explanation to that post. That image is in fact the one it's based on though.<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>MontrealMustang</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Another reason for the bull on the Lamborghini logo is that Ferruccio Lamborghini got his start building powerful tractors. The company was called Lamborghini Trattori SpA and built about 10,000 vehicles a year at it's peak I believe. Am not sure if the bucking bull was on those early models, but it would make sense that it would have been. After all, Bulls are powerful farm animals.<p>Weird the evolution that some stuff takes huh?</TD></TR></TABLE><br>I don't know how early the charging bull made it's appearance on farm equipment, but it was definitely used on the cars first. It was eventually used by the tractor manufacturer as well. and no it was not based on bulls as a farm animals.

anonms
04-16-2005, 09:33 PM
<IMG SRC="http://www.scion.com/release_series/images/index_logo.jpg" BORDER="0"><p>I'm sure the "S" is supposed to stand for "Scion". I don't think there's anything particulairly symbolic otherwise.<BR><BR>
<i>Modified by Santeno at 5:22 PM 5/11/2005</i>

neburg964
04-18-2005, 10:16 PM
Santeno was somewhat correct about Mitsubishi; The first Mitsubishi company was a shipping firm that Yataro Iwasaki established in 1870. In 1873 it took the name Mitsubishi Shokai. The name Mitsubishi means 'three rhombi', (or three diamonds) which is reflected in the company's logo.<p>The Mitsubishi emblem is a combination of the Kasane Sangaibishi (the kamon of Yataro Iwasaki) which was 3 vertically stacked diamonds, and the Tosa clan crest of three Kashiwa leaves which were arranged in the same pattern as the diamonds today.<p>So while the history of Mitsubishi did in fact start with the shipping industry, the logo had nothing to do with propellers but rather, honoring the 2 founding families.

Santeno
04-19-2005, 06:04 AM
I got the propeller's info from mitsubishi's website, but I'll be glad to add your additional info to that.

neburg964
04-19-2005, 06:50 AM
I copied this verbatim from the Mitsubishi website. Some of my history was rusty (I worked for Mitsubishi Motors of America in 1989) but most of my info was correct:<p>Symbolizing Quality and Reliability: <br>The three-diamond Mitsubishi mark embodies a 130-year tradition of earning the trust and confidence of people worldwide.<p>Origins of the Famous Emblem: <br>Maintaining the value of that mark as a symbol of quality and reliability in products and services is a top priority at every Mitsubishi company. The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.<p>Yataro Iwasaki, the founder of the old Mitsubishi organization, chose the three-diamond mark as the emblem for his company. The mark is suggestive of the three-leaf crest of the Tosa Clan, Yataro's first employer, and also of the three stacked rhombuses of the Iwasaki family crest.<p>I agree that the original 3 diamond logo looked exactly like a ship's propeller. I'm sure that was no accident.<br> <br> <br>

Superfresa
05-04-2005, 07:25 PM
Land Rover's<p>The Green is the colour of all British cars before even if we're not talking about races. It also symbolizes the land it was made to work in. There's that little thingie after the word Land and there was a similar inverted one before the Rover. This was actually a Z ish shaped thing before, and it represented the tread of working vehicle's tyres, if you see what I mean. <p>I'm only unsure about the oval, probably nothing significative though...<BR><BR>
<i>Modified by Superfresa at 10:49 PM 5/4/2005</i>

Santeno
05-11-2005, 08:29 AM
The sangyong Logo is a stylized representation of two intertwined dragons rising to heaven (as per the definition of the word Ssangyong - see name meaning chart):<p><IMG SRC="http://www.smotor.com/en/images/common/e_logo.gif" BORDER="0"><p><IMG SRC="http://www.mbspy.com/ssangyong/dragon2.jpg" BORDER="0"><p>

carrera4
05-11-2005, 08:31 AM
do you know where the chevy logo comes from?

Santeno
05-11-2005, 09:43 AM
<IMG SRC="http://www.chevrolet.com/i/bg/bowtie.gif" BORDER="0"><p>As I undderstand it (and I could be wrong), There is no reliable source to the origin of the Chevy bowtie logo design. The most widely accepted story is that while visiting Paris in 1907, General Motors founder William Durant became so intrigued by the pattern of his hotel wall paper that he tore off a sample which he kept. In 1913, he used the wallpaper's patern to create an emblem for the line of cars bearing the name the new division he co-founded with GM race driver Louis Chevrolet (who like the wallpaper, happened to be French).

Santeno
05-11-2005, 10:01 AM
<IMG SRC="http://www.volkswagen.co.uk/images/logo_ven.gif" BORDER="0"><p>It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, sorounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's). Before WW II, when the car was still Hitlers Strength through Joy car the logo was surrounded by the gear shaped emblem of the German Labor Front that built it: <p><IMG SRC="http://img.photobucket.com/albums/v373/Santeno/VWLogo.jpg" BORDER="0"><p>See the fourth picture down on the linked page:<p><A HREF="http://www.bank-notes.netfirms.com/Militaria/Germany.htm" TARGET="_blank">http://www.bank-notes.netfirms...y.htm</A><p>After the war,The Na<I></I>zi association of the gear shaped logo caused the gear to be replaced in favor of a plain circle. The blue background was added much later (In the 60's or 70's I think)<p>Here is a link provided by Phaeton, regarding recent developments affecting the history of VW's Logo:<p><A HREF="http://www.thesamba.com/vw/forum/viewtopic.php?t=151895" TARGET="_blank">http://www.thesamba.com/vw/for...51895</A><BR><BR>
<i>Modified by Santeno at 10:52 AM 1/18/2006</i>

Santeno
05-11-2005, 10:19 AM
I could have sworn this had been posted before but I could find no reference to Alpha Romeo. According to <A HREF="http://www.alfa.co.nz" TARGET="_blank">http://www.alfa.co.nz</A> , The Alfa Romeo Logo hails back to the city arms of Milan and the 12th century bishop who bestowed them. <p>From 1910 to 1915: The Alfa Romeo logo consisted of two Milanese symbols: The Visconti serpent on a pale blue background (the idea for which came to a young designer from the technical office who noticed the serpent on the Filarete tower while he was waiting for a tram in Piazza Castello) and the red cross on a white background, enclosed in a metallic circle with the words ALFA ("Anonima Lombarda Fabbrica Automobili") and MILANO separated by two Savoia dynasty knots.<p><IMG SRC="http://www.alfa.co.nz/history/images_40/ST_B_01_000.jpg" BORDER="0"><p>From 1915/1925: ALFA ROMEO-MILANO becomes the new wording on the logo after the factory is bought by Nicola Romeo.<p><IMG SRC="http://www.alfa.co.nz/history/images_40/ST_B_01_002.jpg" BORDER="0"><p>From 1925 to 1946: The logo is sorounded in a golden crown of laurels honor of a legendary victory at the P2 at the 1st World Driving Championship in 1924.<p><IMG SRC="http://www.alfa.co.nz/history/images_40/ST_C_01_000.jpg" BORDER="0"><p>From 1946 to 1972: Following the fall of the monarchy and the proclamation of the Italian Republic, the Savoy dynasty knots are replaced by two wavy lines and the laurel crest is toned down. <p><IMG SRC="http://www.alfa.co.nz/history/images_40_70/ST_E_01_000.jpg" BORDER="0"><p>from 1972 to today: With the construction of the ALFASUD factory at Pomigliano, the word MILANO, the laurel crest and the wavy lines are dropped from the logo and only the two Milanese symbols remain, beneath the words ALFA ROMEO<p><IMG SRC="http://www.alfa.co.nz/history/images_70_90/ST_H_01_000.jpg" BORDER="0"><br>

Santeno
05-11-2005, 10:30 AM
<IMG SRC="http://journal.aiga.org/resources/file/5/4/1/jeeplogo0902.jpg" BORDER="0"><p>The Jeep logo is an outline representation of the original WWII Military Jeep's front end. Some form of that grill and light combo has been used by every Jeep vehicle since the original military model, over 60 years ago. Oddly, jeep has never used this logo on it's vehicles. Since the creation of the civilian Jeep Brand, It has used the word Jeep instead.

Santeno
05-11-2005, 02:56 PM
<IMG SRC="http://vea.qc.ca/vea/logos/horch.jpg" BORDER="0"><p>The Horch (the pre-WWII German company that enjoyed a status not unlike Buick in the U.S. and which stands for one of Audi's 4 circles) is an H with the word Horch above it in letters of alternating size. The image is supposed to suggest the gateway of a medival walled city or castle, with the alternating sized letters representing the walls battlements. This was supposed to evoke an image of "sturdy tradition". <p><IMG SRC="http://www.promotex.ca/articles/cawthon/2004/images/2004-09-01-5.jpg" BORDER="0">

Bern
05-20-2005, 07:27 AM
For BMW, the blue and white color are also the color of the Bavarian Flag.<p>By the Way:<br>BMW stands for:<br>Bayerische Motoren Werke (Bavarian Motor Factory)

Player4
05-24-2005, 02:51 PM
Isn't BMW= Bavarian Motor Works?

Santeno
05-26-2005, 06:26 AM
yes it is, but works is synonimous with factory. but you are right, the actual word is Works, not factory.

mirage77
06-23-2005, 12:37 AM
Great info! I've learnt alot... Thanks everyone!<p> <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/ylsuper.gif" BORDER="0">

Blob
07-20-2005, 07:06 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Santeno</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><IMG SRC="http://gawlowski.com/matt/cars/logos/FIAT.gif" BORDER="0"><p>The fiat 4-bar logo has doesn't stand for anything, but it has an interesting story. After Fiat design chief Mario Maioli - driving past the Mirafiori factory at night after a power cut - saw the giant FIAT logo on top of the plant, set against the fading likght of the sky; he did a quick sketch - five bars represented the spaces he could see between the letters on the sign, leaving each letter encased inside a large box.</TD></TR></TABLE><br>Fiat logo through the years <p><I>Emphasising this promising debut, the Company debut, the Company decided to distinguish the 12 HP with a true trademark. This took the form of an enamelled brass plate with graphic elements in Liberty style. Abandoning the characters of the previous creation by the painter Carpanetto, the word Fiat took on a new presentation and a different style. In the centre of the trademark, enclosed in a rectangle, the Fiat name appeared without full stops, and the letter A featured a distinctive curve top right that made way for the letter T while balancing the other characters. Balance, solidity and identity were the qualities conveyed. The latter, in particular, was underlined by the fact that there were no full stops between the letters, indicating that the acronym was then in common use and there was no longer any confusion or divergent readings. It can be no coincidence that the company name was written in full but confined to the bottom part of the trademark, shifting all attention to the name Fiat.</I><p><I>The other graphic elements are of equal interest Surmounting the company name that closed off the trademark along the bottom was a rising sun, spreading rays that extended to the acronym. The latter, inserted in a rectangle located in the centre of the emblem, was supported by two bushes that symbolised the florid growth of the company. Amplifying these signs of prosperity, a golden yellow colour stood out against the blue background to accentuate the rising sun and spreading light, a historic symbol of life. Finally, a small rectangle at the top contained the chassis number.</I><p><br><B>1901</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1901.jpg" BORDER="0"><p><B>1904</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1904.jpg" BORDER="0"><p><B>1921</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1921.jpg" BORDER="0"><p><B>1929</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1929.jpg" BORDER="0"><p><I>With the Thirties, the radiator gave way to the front grille, designed in the shape of a shield with vertical elements. This was not just for styling but for aerodynamics as well. It was in 1931 that the new rectangular trademark attained a coherent image, with a vertical enamel plate on which the height of the letters was accentuated.<p>First adopted by the Fiat 524, this symbol was influenced by the architecture of the time, which stood out for its regularity and precision of form. This trademark was destined to continue beyond the Second World Ware, albeit with slight changes, right the way through to almost the end of the Sixties.</I><p><B>1931</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1931.jpg" BORDER="0"><p><B>1959</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1959.jpg" BORDER="0"><p>and back to the laural leafs for <B>1965</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1965.jpg" BORDER="0"><p>and a complete change to this awful logo IMO for <B>1985</B><br><IMG SRC="http://www.fiat-abarth.net/logo/logo1985.jpg" BORDER="0"><p>and finally back to the laural leafs for <B>2000</B> to celebrate fiat 100th aniversery (much better)<br><IMG SRC="http://www.fiat.co.nz/future/fiat_badge.jpg" BORDER="0"><BR><BR>
<i>Modified by Santeno at 12:24 PM 7/20/2005</i>

Santeno
08-05-2005, 10:27 AM
<b> <u> A History of Jaguar's Logos</u> </b> <p>The SS Cars Logo:<p><IMG SRC="http://img.photobucket.com/albums/v373/Santeno/ss_site500.gif" BORDER="0"><p>It resembled a swallow with the letters SS on its breast. The swallow being used because SS Cars had formally been called the Swallow Sidecar Company and later Swallow Coachbuilding ltd.<p>In 1935 SS cars LTD introduced a vehicle that for the first time in its history offered customers four doors. So different were the new models that it was felt that a new model name was needed. The Company's advertising agency suggested 'Jaguar', saying that the 'Jaguar' name was an ideal choice for the feline grace and elegance, combining with the docility, remarkable power and agility of SS' new model. Lyons took some persuading, but the name for the car was eventually adopted. Thus the new SS cars line became known as SS Jaguars.<p>The Jaguar 'Leaper' was first introduced in 1937. Designed by F Gordon Crosby by request of William Lyons after seeing a similar mascot made by Desmo (a popular automotive mascot manufacturer of the time): <p><IMG SRC="http://ken-thornton.com/mascotpic/563b.jpg" BORDER="0"><p><IMG SRC="http://ken-thornton.com/mascotpic/563a.jpg" BORDER="0"><p>on a sedan outside the factory and taking an instant dislike to it (he is on record as remarking that it 'looks like a cat shot off a fence').<p>Crosby had one of the original bronze castings of the leaper:<p><IMG SRC="http://img.photobucket.com/albums/v373/Santeno/gcmascot4s.jpg" BORDER="0"><p>mounted on his own SS saloon, and this design became the master for the production version which exhibits a number of differences. There were believed to be six of these castings and only one is still known to exist for sure. This sole surviving example is currently housed in a private collection. <p>Contrary to popular opinion, these mascots were never made to fit the SS100 (which was introduced after the SS Jaguar). <p>By the end of World Warr II, the SS name and angular logo-type (for obvious reasons) had gathered "associations" that were no longer desirable and, by an SS Cars Ltd board decision, the name SS was dropped and the name of the Jaguar model was applied to the entire company, becoming Jaguar Cars Ltd. The leaper was adopted as the logo for the entire company.<p>In 1950 a stylized Jaguar head with a winged emblem was fitted as standard on the radiator grille. This was the first introduction of what would become Jaguar's other famous logo, the Growler:<p><IMG SRC="http://sbiii.com/ssjagpix/modrnemb.jpg" BORDER="0"><p>which was recently updated to look like this:<p><IMG SRC="http://www.autoexpress.co.uk/picture_library/dir_20/car_portal_pic_10060.jpg" BORDER="0"><p>The leaper returned in 1956, restyled to look like the mascot we all know and love:<p><IMG SRC="http://www.motorcarsltd.com/itemimages/IN103245.jpg" BORDER="0"><p>Today Jaguar adds a third version of their logo, which is a profile shot of the Leaper with the words Jaguar written underneath:<p><IMG SRC="http://www.jaguar.com/global_30/img/logo.gif" BORDER="0"><p><BR><BR>
<i>Modified by Santeno at 2:02 PM 8/5/2005</i>

Krypton
08-17-2005, 02:37 PM
heres a pretty good article on the meanings of car logos, i havent had time to sift through it maybe some of you may find it usefull<p><A HREF="http://www.businessweek.com/innovate/content/aug2005/id20050812_131296.htm" TARGET="_blank">http://www.businessweek.com/in...6.htm</A>

DSC-OFF
08-17-2005, 03:14 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Player4</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Isn't BMW= Bavarian Motor Works?</TD></TR></TABLE><p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Santeno</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">yes it is, but works is synonimous with factory. but you are right, the actual word is Works, not factory.</TD></TR></TABLE><p>Ive always called it "Bavaria Motoren Werke"<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br><IMG SRC="http://www.bilrevyen.no/aktuelle_modeller/saturn/images/Saturn_logo_0001_medium.jpg" BORDER="0"> <IMG SRC="http://www.users.voicenet.com/~tnichols/saturn_logo.gif" BORDER="0"><p>The Saturn insignia is based off, dan dan dan, the planet Saturn, emulating the planet itself & its ring. Like Toyota, the marque just coincidentally looked like an "S" in script<p><IMG SRC="http://www.astrogea.org/planet/satvoyager.jpg" BORDER="0"><p>My tiny contribution

Santeno
08-23-2005, 07:42 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>jesse</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Ive always called it "Bavaria Motoren Werke"</TD></TR></TABLE><br>Just translate that into english.

FordRules
10-29-2005, 06:24 AM
Whats Mercury's?<br>Cant find it anywhere

Santeno
11-11-2005, 09:32 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>FordRules</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Whats Mercury's?<br>Cant find it anywhere</TD></TR></TABLE><br><IMG SRC="http://upload.wikimedia.org/wikipedia/en/c/c3/Mercury_logo.png" BORDER="0"><p>As was partly explained in the vehicle names thread, the first logo of the Mercury brand was a representation of the head and winged helmet of the Roman god Mercury. Over the years, this was followed by varying forms of images of the same subject. from the 60s to the 80's the logo (when it was used at all) became a cougar as part of their "sign of the cat" ad campaign - most mercury vehicles carried cat names during that time. During the later '80s, the logo changed again. This time to a highly stylized letter M (nicknamed the "waterfall") consisting of 3 parallel bars the start out horizontal, travel left for a little and then turn downward, which is still being used today (however, since 2000, the logo has added the word "Mercury" written on the top part of the circle that sorrounds the waterfall).

Mil
01-10-2006, 02:39 PM
After so many years, i find the exact thread i have been looking for over the interent and it was right under my nose - i piticular like the mercedes one as i found out what it means like 5 years ago, but no one believed me...heres my proof... - nice thread... <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emwink.gif" BORDER="0">

Bass-o-Matic
03-14-2006, 09:22 PM
Acura launched for 1986 without a logo and the "calipers" didn't appear until the NSX launched as a 1991 model.<p>The Mitsubishi diamonds were marginalized after WWII, during which Mitsubishi was a primary defense contractor (remember the Mitsubishi Zero?)... When Mitsubishi began to use this logo again on cars, there was a minor scandal in Japan, with some decrying a logo that had come to represent, for some, the militaristic Japan of the early 20th century.<p>Anybody care to comment on either the Renault or Mazda logos (there's a connection there)?... In 1992, with the launch of the 929, Mazda adopted a logo (previously they just used the logotype "MAZDA") that had a diamond (representing the flame of wisdom and the greek symbol for enlightenment,... "Mazda") set in it, flush with the bottom of the ellipse. After it went into production on the new 929, Renault filed a complaint and, for 1993, the diamond became more "flame-shaped", with a circular punch-out in the center of the "flame", rather than the previous diamond...<p>Of course, within a few years, Mazda changed it's logo again, going with a stylized flying M (current logo)... I still like the old logotype.<p>Mercury's logo WAS Mercury's head, in silhouette. This logo, interestingly, appeared on the Marauder of a couple of years ago, going back to hibernation with the Marauder's cancellation.

piokor
04-16-2006, 12:40 PM
Any Buick info?

SHEPO
06-07-2006, 01:00 PM
Player4, your wish is my command <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/beigesmilewinkgrin.gif" BORDER="0"> <p><A HREF="http://www.users.qwest.net/~hrellis/Buick.htm" TARGET="_blank">http://www.users.qwest.net/~hrellis/Buick.htm</A>

xpo
09-29-2006, 05:47 AM
<IMG SRC="http://www.finance-guides.net/factoring/media/shaking_hands.gif" BORDER="0"> <IMG SRC="http://news.smartdownloads.net/gfx/newsxml/automotive/3060000000054364.JPG" BORDER="0"> <p> The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and customer) shaking hands <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/beerchug.gif" BORDER="0"> <br>

Nurburgring
09-29-2006, 09:08 PM
Oh I thought it was just because of the H. Good theory though this is still, IMO heavily influenced from Honda.

Enigma
12-10-2006, 03:12 PM
Does anyone have any info on the history and story behind China Brilliance/Zhonghua's logo?<p><IMG SRC="http://mowatercity.anjifa.com/cars/zhonghua/zhonghua_logo.JPG" BORDER="0">