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View Full Version : SAVE MERCURY CONTEST


DoMiNo
11-06-2007, 06:13 PM
<I>Thanks driven by design for the banner and project brief...</I><p><IMG SRC="http://img210.imageshack.us/img210/7428/savemercurybannerrr9.jpg" BORDER="0"><p><FONT SIZE="3"><B>Looking Back. Moving Forward.</B></FONT><p>Founded in 1939, Mercury has been Ford Motor's upmarket division for over 65 years. Ever since the beginning, Ford has sought to market the brand as more than just an upmarket Ford, and more as a stepping stone to Lincoln. Ford's ambition to generate that sort of brand perception has rarely produced the results they've hoped for, and the brand has suffered more and more market share losses as the years have gone by. As General Motors continues to leverage international assets from companies like Opel and Holden into their respective Saturn and Pontiac brands (as well as establishing Cadillac as a world-class luxury contender and Buick as a legitimate Lexus competitor), many enthusiasts clamor for Ford to bring their vehicles from the European market to American shores and rebadge them as Mercurys. Perhaps Ford doesn't see the profitability in this, but with very little future product being presented in the brand's pipeline, one wonders what sort of profitability they do see. The luster of the god's head has faded and the sun has begun to set on Mercury (astrological pun intended).<p>You have been given the job of chief marketing and design director for Mercury, and <B>it is your task to make the brand relevant in today's changing market.</B> In a world where consumer perception of Toyota and Honda has become virtually unchallenged, and quality is quickly improving throughout all domestic divisions of General Motors, <B>you must design the vehicle that will spearhead Mercury's product strategy for the year 2010, and beyond</B>. Your vision must have appeal, uniqueness, and perhaps most importantly, value. The size, class, and price of this new-generation vehicle is for you to determine. Will you import the Ford Mondeo and re-skin it as the new Mercury Mondeo? Perhaps the Euro Focus Hatchback could become the new Mercury Comet? Or will you forego Ford of Europe completely and create a glamorous new flagship to take on Chrysler and Cadillac? How about a long awaited Mustang-based Mercury Cougar? You are certainly not limited to these choices, but they are undoubtedly promising ideas. Perhaps there is still some brand recognition in these classic names and ideals, and the only way to move forward can be found by looking back. In the end, it's up to you.<p><I>How will you save Mercury?</I><p><br><B>**THIS CONTEST WILL CLOSE NOVEMBER 20**</B>

Mr. Burns
11-06-2007, 07:40 PM
hmmm I guess it's time for me to do some drawing rebadging. I suppose I can convert my cadillac.

driven by design
11-06-2007, 07:54 PM
Ah, yes, why enter a design contest with a contest-related design when you can just recycle something else? There's the spirit.

against the wall
11-06-2007, 08:32 PM
yeah, im not one to talk about designing, but if you are out to change mercury, putting a new face on a car that already exists and calling it mercury is what mercury is now. im assuming by reinventing the brand would be giving it a car all its own.

Mr. Burns
11-06-2007, 08:47 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>against the wall</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">yeah, im not one to talk about designing, but if you are out to change mercury, putting a new face on a car that already exists and calling it mercury is what mercury is now. im assuming by reinventing the brand would be giving it a car all its own.</TD></TR></TABLE><p>well it was more of a joke than anything. But if I were to rebadge, it wouldn't be a car that already exists, it would be car I have designed for another brand. Rebadging is all in the Ford spirit!

Ascariss
11-06-2007, 10:00 PM
My entry:<p>Ascariss sells Mercury to the Chinese <IMG NAME="icon" SRC="http://images.worldcarfans.com/CSS/forums/biggrin.gif" BORDER="0">

CosworthKid
11-07-2007, 05:07 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>driven by design</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Ah, yes, why enter a design contest with a contest-related design when you can just recycle something else? There's the spirit.</TD></TR></TABLE><p>In your contest brief you gave the example of Saturn acquiring Opel models and thus becoming profitable and relevant to today's market. You also let the idea of rebadged Euro Fords as a viable one right? (99% of people seem to think so as well) You also leave it up to contenders to decide if they want to do the re-badge way or do a completely new vehicle. But if the re-badge way is the way to "save Mercury" then it wouldn't be much of a design contest would it? I'm just trying to understand this more mate and my honest, humble opinion is that perhaps the competition should exclude "the Saturn way" in a sense... <IMG NAME="icon" SRC="http://images.worldcarfans.com/CSS/forums/nixweiss.gif" BORDER="0">

driven by design
11-07-2007, 07:03 AM
My comment was regarding Burns' suggestion that he would recycle (or rebadge) a Cadillac illustration for submission, instead of actually designing something specific from the ground up. This has nothing to do with rebadging an Opel as a Saturn, a Holden as a Pontiac, or a Euro Ford as a Mercury; it has to do with Burns' suggesting he's not going to make an effort to produce an original design. I think he'd just be cheating himself.<BR><BR>
<i>Modified by driven by design at 10:42 PM 11/7/2007</i>

mrfdesign
11-08-2007, 01:13 AM
hmmm lol i've never had Mercury in my country so my knowledge of this brand is zero!

CosworthKid
11-09-2007, 06:22 AM
Yes i know, i think my reply was also relevant to that comment and quite honest really. I see what you mean about Mr. Burns but i still think that if this contest is to be based on realistic facts and part of those facts is re badging existing Fords from Europe then most designs would still probably be using Euro Fords and just giving them some exterior small changes right? <IMG NAME="icon" SRC="http://images.worldcarfans.com/CSS/forums/nixweiss.gif" BORDER="0">

PRODIGY
11-09-2007, 06:35 AM
My Mercury is nearly done! It's inspired by Euro Fords, but isn't a clone like the Saturns. Should be up tomorrow!

driven by design
11-09-2007, 12:02 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>CosworthKid</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">... i still think that if this contest is to be based on realistic facts and part of those facts is re badging existing Fords from Europe then most designs would still probably be using Euro Fords and just giving them some exterior small changes right?</TD></TR></TABLE><br>There is no requirement nor indication that "most would probably use Euro Fords with small changes". CSS says that his is inspired by Euro models without being a direct clone. This is not a "Euro Ford Rebadge" contest, it's a Mercury design contest and as the contest brief states, the styling direction and platform strategy is for you to determine.

mrfdesign
11-09-2007, 12:33 PM
Introducing the new 2009 Mercury Arista GT<p>This sports coupe is powered by the 2.5 l turbo shared in the Ford Focus ST and Volvo C30 T5 producing 166kw. The Arista will introduce a completely new design language for Mercury, steering it away from Fords designs. It's striking design and squat appearance will hopefully bring Mercury back to life and gain some ground in the motr industry once again.<p>My entry is really rushed bcos im writing exams at the moment. So i know it's not perfect. anyway this is also my first attempt at a render <IMG NAME="icon" SRC="http://images.worldcarfans.com/CSS/forums/banana.gif" BORDER="0"> <p><IMG SRC="http://img211.imageshack.us/img211/3523/mercurysw8.jpg" BORDER="0"><BR><BR>
<i>Modified by mrfdesign at 11:45 AM 11/9/2007</i>

CosworthKid
11-09-2007, 01:30 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>driven by design</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><br>There is no requirement nor indication that "most would probably use Euro Fords with small changes". CSS says that his is inspired by Euro models without being a direct clone. This is not a "Euro Ford Rebadge" contest, it's a Mercury design contest and as the contest brief states, the styling direction and platform strategy is for you to determine.</TD></TR></TABLE><p>Man i do get your point! I was just suggesting that perhaps it should had been narrowed down to exclude re-badges that is all <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/embeer.gif" BORDER="0"> I'm interested in seeing what the entries will look like, should be very fun <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emthup.gif" BORDER="0">

CosworthKid
11-09-2007, 01:33 PM
Cool sketch mate, it also brings to mind the Porsche 928 IMO<br> <IMG SRC="http://www.classiccarfair.com/1990_porsche_928s4_left_647x304.jpg" BORDER="0">

driven by design
11-09-2007, 03:35 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>CosworthKid</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">I was just suggesting that perhaps it should had been narrowed down to exclude re-badges that is all</TD></TR></TABLE><br>I'm not out to limit someone's creativity by disallowing a rebadge. I've made the contest brief as open-ended as possible because the idea of a rebadge is a very real and increasingly common scenario in the industry today. You're the marketing and design director; it's your call. These contests are a democratic process ... if you don't think people will favor a rebadge, then don't do a rebadge.

CosworthKid
11-10-2007, 07:21 AM
OK<br>

PRODIGY
11-10-2007, 01:20 PM
Here's my entry. It's based on the next Focus platform but with different sheet metal, upmarket interior and a variation of the 'kinetic' design language. The back lights are supposed to evoke the Cougars old lights (thin long red strip) but I don't think i've achieved my goal too well. I haven't named it as I don't know much about the history of Mercury names.<br>Like it or loathe it, i'd appreciate your views and comments. Cheers...<br><IMG SRC="http://i211.photobucket.com/albums/bb251/adythesaxoman/img033.jpg" BORDER="0">

Mil
11-11-2007, 11:14 AM
I should be able to get an entry, I've been very busy lately, and haven't posted for a @week.

Mr. Burns
11-11-2007, 12:05 PM
Great entries so far guys!<p>I should have mine up tonight, and no it's NOT a rebadge <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/emwink.gif" BORDER="0">

ClunBB9
11-14-2007, 01:20 AM
I'm in, but I'll be at the LA Auto Show Pressdays and designer night. :D

AXLE
11-14-2007, 06:42 AM
Mercury Cougar <p><IMG SRC="http://img229.imageshack.us/img229/4485/cougarvx1.jpg" BORDER="0"> <p>What do you guys think?

Aidan
11-14-2007, 05:02 PM
If I get the time, I might enter this one. Simply for old times sake, considering I haven't drawn cars in about a year!

ricerammer
11-14-2007, 05:13 PM
CCS_Prodigy. Yours is awesome. It says Mercury very well, however it does look a tad like the Civic sedan, which is no bad thing. Your Mercury could be a new Comet perhaps or a new Tracer.

napoleondyna
11-14-2007, 08:56 PM
A new apporach from mercury comes with the new coupe concept. Its a shot at competition with the Saturn Sky and the Pontiac Solstice.<p><IMG SRC="http://i217.photobucket.com/albums/cc250/DryHeatPanzer/Mercurydrawinedit.jpg" BORDER="0"><p>What you guys think?

ricerammer
11-15-2007, 01:28 AM
reminds me of the Messenger concept. :)

DoMiNo
11-16-2007, 11:24 AM
Would anyone object to an extension? Say through the following weekend? I have an entry taking shape but this is a very busy week for me.

AXIS
11-16-2007, 12:08 PM
sounds cool to me

VexedandGlorious
11-16-2007, 05:39 PM
i second that push back

AXLE
11-17-2007, 08:22 AM
This was like the first time I have posted a sketch of mine since I first joined this site in 1000 or so days ago. Can I get some crit anybody?

Mr. Burns
11-18-2007, 06:29 PM
Well I wasn't going to post this one, because I think I can do better, but I'm going to be very busy in the next few days so I might as well. <p><IMG SRC="http://i44.photobucket.com/albums/f4/mountdoug/Picture26.png" BORDER="0"><p>The goal here was to create a car like the BMW X6 concept, a car that is fresh and would breathe new life into Mercury. Also a type of car (coupe/crossover) that you could only get at Mercury and no other Ford brands. <p>I hope you like!

mrfdesign
11-19-2007, 10:16 AM
mr burns your design looks very MPV-like. very interesting swoopy body lines create a rather unique looking car. Looks very Buick too? Good work

DoMiNo
11-23-2007, 04:57 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b> </b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><br><FONT SIZE="2"><B>Mercury puts Cadillacand the worldon Notice with its new Mythos sport sedan.</B></FONT><p>DEARBORN, MI -- In a bold shift of priorities, Ford Motor Company has poured millions into a revitalization of its languishing Mercury brand, leapfrogging the Lincoln MKZ and aiming squarely for cross-town rival Cadillacs lauded CTS with its new RWD <B>Mythos</B> sedan. Ford promises that the aggressively-styled Mythos Concept (pictured) is headed for production, and management affirms that the low-slung BMW fighter is a taste of things to come from Mercury, which the company plans to reposition as a sportier, Euro-style counterpoint to Lincolns traditional American luxury. As such, models like this new Mythos (which will arrive in 2009 with, we are assured, only minimal changes) will go head to head with not only the aforementioned CTS, but also seasoned (and all recently redesigned) European competitors like the BMW 3-Series, Mercedes-Benz C-Class, and Audi A4. <p>And Ford is confident that the Mythos will do just that. So confident, in fact, that it has already laid plans to export the car to foreign markets, initially including Europe and Australia. Of course, given very little brand recognition for Mercury overseas, FoMoCo is considering marketing the Mythos as a sportier, more up-market RWD alternative to its own incredibly popular Mondeo sedan. Our aim is to build a world-class car, fit to compete in any market, says one senior project engineer. The Mythos is an excellent example of how, by leveraging Fords worldwide resources, we can build uncompromising global cars. Its a paradigm shift for this company and proof that were turning the corner with our best foot forward.<p>Powertrain details arent yet set in stone, but expect the North American-spec Mythos to sport a tuned version of Fords 3.5L V6, with the forthcoming TwinForce V6 optional. Transmissions are said to be six-speeds across the board; Americans will make do, at least initially, with an automatic only, whereas overseas consumers will enjoy the option of a manual transmission. Ford officials have been mum about the possibility of a hybrid model, though engineers indicated that a performance-oriented diesel was part of the product plan for Europe and, pending consumer demand, could eventually be offered in the U.S. <p>Most significantly, the role of the Mythos as a bridge between the American and foreign markets opens the door for Ford to begin a Saturn-esque sharing of product between its major divisions. This means that the Mythos could spearhead an effort to import (or even build domestically) Fords enthusiast-coveted European models to the U.S. and Canada. Rebadged as Mercurys, of course. But the feasibility of that project is dependent on how well the Mythos is able to open the minds of jaded (read: younger) drivers who would normally scoff at the thought of owning a Mercury. Its a daunting task, to be sure, but GMwhich is currently enjoying renewed success with its own previously uncool brands like Cadillac and Saturnhas proven that its not impossible. <p>With solid powertrain options, class-leading dynamics, and unmistakable style, the Mythos is an important piece in Fords ambitious plan to make Mercury relevantdare we say <I>desirable</I>?once again. It remains to be seen whether consumers will see past the vanilla stigma that plagues the brand, but the Mythos seems possess (in spades!) all of the requisite elements of a great sport sedan. Which makes imagining yourself in a Mercury a much, much more appealing proposition.<p><IMG SRC="http://img340.imageshack.us/img340/3765/mercurymythospe4.jpg" BORDER="0"><p></TD></TR></TABLE>

MarioBro88
11-23-2007, 05:07 PM
DoMiNo-<p>I like your design a lot, although it is a bit odd. But then again, that's what makes it unique and would make it stand out from the rest of the competition. <p>For some reason, it seems the 3/4 front view seems a bit lower in quality than your usual. The rear is good, and also my favorite part, The green is grrreat!

Mr. Burns
11-23-2007, 05:47 PM
That's it Domino, I quit! <IMG NAME="icon" SRC="http://images.blackfalconmedia.com/CSS/smilies/emwink.gif" BORDER="0"><p>That's amazing!!

2o6
11-23-2007, 06:13 PM
I love the sketchy-ness of the Front 3/4.

CosworthKid
11-24-2007, 04:13 AM
Great job DoMiNo! I love the rear end of the car the most. This would make great sense and could easily be re-skinned, given kinetic design and sold under the Ford brand as well in Europe as a new-age Capri replacement <IMG NAME="icon" SRC="http://images.blackfalconmedia.com/CSS/smilies/emthup.gif" BORDER="0"> Cool name as well : Mythos - Myth <IMG NAME="icon" SRC="http://images.blackfalconmedia.com/CSS/smilies/icondrool.gif" BORDER="0">

DoMiNo
11-25-2007, 06:21 PM
Thanks for the comments, guys <IMG NAME="icon" SRC="http://images.blackfalconmedia.com/CSS/smilies/embeer.gif" BORDER="0"> <p>Any more entries? I was planning on closing the contest this evening.

VexedandGlorious
11-25-2007, 07:31 PM
this was my preliminary sketch...I wanted to do more but tiume was against me and saturday I was sundenly uninspired<br>Merc Cougar<p><IMG SRC="http://i5.photobucket.com/albums/y165/dgnr/mercurycougar.jpg" BORDER="0"><p>

DoMiNo
11-25-2007, 10:45 PM
<B>**CONTEST CLOSED**</B><p>Thanks to all participants, great stuff as always <IMG NAME="icon" SRC="http://images.blackfalconmedia.com/CSS/smilies/emthup.gif" BORDER="0"> Voting will be up shortly!