View Full Version : Design Challenge: The Fiat-Chrysler Savior

06-05-2009, 07:08 AM
1. Chrysler-Fiat Savior - The ink has yet to dry on the Chrysler-Fiat tie up, but that can't stop us from imagining the vehicle that will bring Chrysler back to being a relevant player in the domestic and global field. Your mission would be to design the joint product that will save
Chrysler in the U.S. and worldwide.

2. Chevrolet Impala Redesign - In its heyday, the Chevrolet Impala was one of America's most successful nameplates. However since its redesign in 2006 the Impala has become staid and is as vanilla as the Camry & Accord. Your mission would be to recapture the spirit of the previous generation of Impalas and return the tarnished nameplate to greatness.

Cast your vote and once we have a clear consensus we'll get this contest underway!

Thanks all.

06-05-2009, 09:07 AM
chrysler-fiat savior. It will be something new and different.

06-05-2009, 03:04 PM
Chrysler Fiat savior is a good one

MGR Fanatic
06-05-2009, 05:08 PM
I chose Chrysler-Fiat saviour...much more intresting. I'll try and get the scanner working and enter this.

06-09-2009, 01:52 PM
Just finished some exams last week so I'm up for a Chrysler-Fiat comp...

06-09-2009, 04:12 PM
Really excited to see the creations on this one!

06-11-2009, 12:26 AM

As of today, the Fiat Group now owns a substantial stake in the Chrysler Group LLC. Your mission designers, is to choose one of Chryslers existing marques: Chrysler/Dodge/Jeep or perhaps one from the past: AMC/Eagle/Plymouth and design a vehicle which will breathe some new life into the
storied American brand once heralded for its design and engineering prowess. Perhaps a new generation of trail rated Jeeps, a modern interpretation
of the iconic Airflow, a fuel-efficient small car utilizing Fiat architecture, a spinoff of the Viper brand or a lavishly luxurious replacement for
the popular 300 the possibilities are endless.

Good luck designers!!! This contest will end on June 20.

06-11-2009, 06:33 PM
Sounds like a great contest, looking forward to seeing the results. :) I'm in!

06-13-2009, 01:46 PM
Introducing the Chrysler Shotwinder, a wagon/SUV crossover.
Wagon space + SUV ride height + bold styling = CHRYSLER SHOTWINDER.

06-14-2009, 06:59 AM
my car is a 150c in between the 100c and 200c

06-17-2009, 01:55 AM
I really want to get an entry in, but am really busy with another project. I'll try

06-20-2009, 04:02 AM
Not very creative on my part, but it was fun to draw. An entry level sporty car. Chrysler Sportività

<a href='http://img44.imageshack.us/i/chrysler1.jpg/'><img src='http://img44.imageshack.us/img44/6444/chrysler1.jpg' border='0' alt='Image Hosted by ImageShack.us'/></a>

Hope you like it

06-20-2009, 01:59 PM
I guess I'm surprised that no one has actually named their entry the Chrysler Savior.

06-20-2009, 03:48 PM
First off, my stratergy. Unlike most people on here, Ii'd have Chrysler as the bread and butter brand and Dodge as the sporty alternative. Like Rover and MG (Which I believe Chrysler/Dodge are similar to in so many ways)

The car. I chose C -segment as it is the most vital segment to get right in Europe, and in the US it is a fast growing segment IIRC.

The name. I chose Neon. You'll probably think i'm mad as the Neon was unloved. But I believe it is a funky name, that with the right marketing campaign could work well this time around.

I haven't had time to draw the Dodge version, but imagine sportier bumpers and a bigger more in-your-face grille.

So here is the Chrysler version. I have played it safe styling wise, but with some cool details. Based on the Fiat Bravo, but with no panels the same. A sedan version would be released too, but again I didn't have time to draw it.


06-21-2009, 05:49 AM
This is the first entry that speaks a business case! This is my #1 choice as we speak not that my choice equals a hill of beans....

06-23-2009, 08:21 PM
Can you extend the contest just one more day?

06-23-2009, 09:47 PM
yes please one more day! i'l have one in the next 24 hours

06-23-2009, 09:54 PM
Contest extended til' the 25th!

06-25-2009, 12:15 AM
Redesigned PT Cruiser. Allot of chrome trim, though, the double headlights are questionable.


06-25-2009, 03:47 PM
Really wanted to enter this one (had a million ideas!) but just couldn't find the time :/

Nice entries so far, though I wish there were more.

06-25-2009, 10:30 PM
I for one would love to see your Chrysler Savior even if it's a rough sketch.

06-25-2009, 10:52 PM
sorry guys had a busy day :( so no entry from me

06-26-2009, 09:25 PM
Finishing up my entry

06-26-2009, 10:45 PM
Here it is: The Jeep Cherokee.

Based upon a modified Fiat Panda/500/Ka platform, it's a tough-as-nails, unibody serious off-roader. The car is roughly 150 inches long, pushing the a-segment panda into the small b-segment category. Power comes from the 1.3L JTD, or the 1.4L T-jet.

Took maybe 10 minutes. Very sloppy, but I haven't drawn in months.


06-27-2009, 02:56 PM
OK a critique from me who never voices a strong opinion :naughty: while the designs posted thus far do indeed demonstrate talent, they don't--with the possible exception of Prodigy--demonstrate that baseball/apple pie appeal that the Chrysler Savior needs to have. To survive, Chrysler needs a mundane-done-well vehicle like the original VW Beetle or the Golf I or the original Mini or the Fiat 128, Civic I, Accord I, among others. There is very little Chrysler DNA in any of the submissions. Could I have done better? No way because I am not talented in drawing.

Perhaps the contest should have been to design a Chrysler Neon....

06-27-2009, 03:53 PM
Well swizzle regardless of if the objective was met or not we have still managed to get some pretty good entries and some great perspective on what we just might see in Chryslers future. That being said, thanks to all who participated, Voting will be up shortly.

Contest Closed!

06-27-2009, 04:20 PM

Participation seemed to have fallen off a bit, hopefully we can rectify that with the next contest but we've still managed to get some stellar entries, Great Job guys!

Gentlemen Start Your Voting!
Here are the entries in the order received:

1. Cosworth: Chrysler Shottwinder

http://img4.imageshack.us/img4/1821/1004565u.th.jpg (http://img4.imageshack.us/i/1004565u.jpg/)

2. mario_128: Chrysler 150C

http://img43.imageshack.us/img43/2258/scan001001v.th.jpg (http://img43.imageshack.us/i/scan001001v.jpg/)

3. NelsonDesign: Chrysler Sportività

http://img507.imageshack.us/img507/6444/chrysler1.th.jpg (http://img507.imageshack.us/i/chrysler1.jpg/)

4. PRODIGY: Chrysler Neon

http://img507.imageshack.us/img507/6901/scan00022.th.jpg (http://img507.imageshack.us/i/scan00022.jpg/)
http://img507.imageshack.us/img507/4499/scan00014.th.jpg (http://img507.imageshack.us/i/scan00014.jpg/)

5. ElementW: Chrysler PT Cruiser

http://img507.imageshack.us/img507/5948/cptc.th.jpg (http://img507.imageshack.us/i/cptc.jpg/)

6. 2o6: Jeep Cherokee

http://img507.imageshack.us/img507/9168/hayunawdsced.th.jpg (http://img507.imageshack.us/i/hayunawdsced.jpg/)

06-27-2009, 04:25 PM
4 - NelsonDesign
2 - 2o6
1 - ElementW

06-27-2009, 08:45 PM
4. Prodigy
3. Element W
2. Nelson Design
1. Cosworth

06-27-2009, 11:48 PM
Prodigy 5
Mario_128 3
Cosworth 1
NelsonDesign 1

06-28-2009, 01:04 AM
4 - Prodigy
3 - Nelson Design
2 - Element W
1 - Cosworth

06-28-2009, 07:39 AM
Prodigy - 3
Nelson - 3
ElementW - 2
206 - 2

Have a nice vacation!

06-28-2009, 05:45 PM
Okay time to vote and comment.
Not a very strong turn out in terms of the number of entries, seems like the design section needs some life pumped back into it !

In order recieved:

Cosworth- Im seeing a vast improvement in your drawings. Each design gets better and better with more detail and charactor. In terms of your design, I think it looks the wow factor needed to save Chrysler who are in need of something really special.

mario_128- Nice rendering and nice overall appearance. But nice aint gonna save Chrysler!!! Once again no wow factor.

NelsonDesign- The only car here with a wow factor. Very cool looking ride man. However i dont think a fancy coupe is going to save Chrysler. Very nice rendering with nice detailing.

Prodigy- Im torn between liking this and not liking it. Its got a boring overall appearance but in the same breath it looks okay, its not ugly but its not beautiful (a step forward for chrysler! :)) I like the fact that its based on the Bravo and I think your car is the one most likely to save chrysler in this contest we have here. If that front end were more aggressive than you'd have a winner!

ElementW- Hmmm, i like the drawing , as in the technique. But the design is possibly more odd than the original :) dont take it personally! You've made the PT Cruiser of 2020! haha. You've got a great technique with your drawing, very neat and lovely shading.

2o6- Not your prettiest design. The side profile is very odd and thus affects the flow of your design. Im not trying to be mean mate :) . I like the idea of using Jeep as a possible saviour because the off-road market is lively !


6- Prodigy ( will be a success despite it being slightly bland )
2- NelsonDesign ( sexy but too fancy )
1- Cosworth ( massive improvements and a possible saviour )
1-mario_128 ( elegant but like nelson's not likely a saviour )

06-29-2009, 07:21 PM
Cosworth - 4
ElementW - 2
NelsonDesign - 1

06-29-2009, 10:30 PM
4- ElementW
3- Cosworth
1- 206

Nice job everyone!

07-01-2009, 10:56 PM
4 - NelsonDesign
2 - ElementW
1 - mario_128

07-02-2009, 04:38 AM

07-02-2009, 04:19 PM
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To that end:

4 - PRODIGY - as has been widely stated, yours is the most sensible and the best thought out, from a business perspective. I wouldn't call it a very distinctive design (though I do get hints of Clarkman :P ), though again I realize that in designing a mass-market car standout styling is not always the top priority. What matters here is that it dovetails well with Fiat's existing products while providing a wonderful new opportunity for Chrysler to make inroads both here in the <st1:country-region w:st="on"><st1:place w:st="on">U.S.</st1:place></st1:country-region> and abroad with a legitimately competitive product in a growing segment.
3- ElementW - I am surprised that someone went with a new PT Cruiser; I likewise feel that there's room in the lineup for a continuation of that model, one whose success is based less on retro styling and general quirkiness than a genuine combination of form and function. What you've done is made the PT Cruiser almost the equivalent of Citroen's Picasso: a spacious and practical car that still makes a stylish statement. Even if it didn't sell in HUGE numbers, if engineered responsibly it could make sense.
2 - NelsonDesign - Yes, its appeal is limited, but it is a gorgeous car and priced right it could provide a halo effect to spur Chrysler sales. I do wish you had taken more time to describe it (the FIAT tie-in, the platform, the price, the engines, etc.), as it is we must take it entirely out of context and that's the only reason I couldn't award more points.<o:p></o:p>
1 – 2o6 – I will agree that this is not your most inspired design, but the concept here makes a lot of sense. Indeed, from what we’ve heard it appears that Fiat/Chrysler will be taking a similar route. This is not only a product that could give Jeep some green credentials (especially with a sweet little diesel, as you mentioned), it’s also a proven global vehicle that could help Jeep grow in other markets. I’m not sure anything on this platform could be considered a “serious off-roader,” but some light offroad capability would be more than enough considering this vehicle’s purpose. I wouldn’t call it a Cherokee, though, as the original Cherokee is remembered pretty fondly as a larger, tougher, body-on-frame SUV, and in addition the Cherokee name is still used on the Liberty in other markets. <o:p></o:p>

07-02-2009, 07:54 PM
Firstly, thankyou for all the votes so far. Didn't expect mine to do well as it is quite bland looking, but then I thought that a car to save the company should be a cautious design.


3- 2o6 = A small car is the sort of product the Chrysler group need, and what a perfect car to base it on. Chunky funky styling, and it would be a big hit IMO. I'm not sure the name is right.. people associate 'Cherokee' with the vehicle that the name is used on currently, so I think it should have had a new name or revived an old name from the vaults.

3 - Cosworth = Big improvement to your drawings! A bit forgettable design-wise (you could say that about mine too lol) but it looks to be the right sort of product to help Chrysler.

2 - NelsonDesign = I have mentioned before about my view that Chrysler is NA's MGRover. Before MGRover hit the wall they bought out the MG SV-R and V8 RWD Versions of the 75/ZT. Both awesome machines, both halo cars, but all that money spent on them seems daft when what they really needed was a C segment car to replace the ancient 45/ZS. See where i'm going here?.. :) having said that, it now looks unlikely that Chrysler will fail, Obama won't let it happen, not yet anyway, it'll look very bad on him if Chrysler group fails. So a halo car might be a good idea, a car to say to the public "hey, we're Chrysler and this is what we can do". Beautifull car, gorgeous shape, but un-sure if this is the right direction.

2 - ElementW = The most daring here design wise, and a good idea you have here.. the PT Cruiser is a car with image. Played right, it could be NA's answer to the MINI/500/Beetle. This design would grab peoples attention. Maybe it's a bit to niche to save the company though?

Mario_128 - Sorry for not awarding points. Good looking car, but too much Camry going on in the front, and too much Merc CLS in the sides. Plus I don't think a sedan is the right car for a new revigourated Chrysler.. the 300c is the only sedan they need IMO.

On a side note, and waaaaay off topic.. you may have noticed that I scarcely post these days. Just been busy, lots happening with my life (Positive :) ). I'll try and post regulary again soon when things calm down!

07-07-2009, 02:49 AM

Big Thanks to all who participated and took the time out to vote.

Here are the results of the voting:


NelsonDesign - 26
ElementW - 21
Cosworth - 17
206 - 10
mario_128 - 5

Congratulations to PRODIGY for the winning entry! PM me two topics that you would like to see so that we can get a poll going for the next contest.

Thanks again designers and as always great work!