View Full Version : Gauge Cluster Design Contest: Aston Martin One-77

03-01-2009, 04:49 PM
Again, congrats to knihc on the Kei car win! He's having trouble deciding between two contest ideas so we've decided to make it a poll to gauge interest, especially given that one of the topics is unconventional for these contests. Here are his ideas:

1. Miata (MX-5) Redesign - Over the past 20 years, the Mazda Miata--which remains the world's best-selling two-seat roadster--has evolved from a sprightly, minimalist little roadster in the vein of the old Lotus Elan, into a plusher, more civilized, and much more powerful sports car. The sublime handling that built the Miata's reputation remains, but the focus of the car--and its "track car" soul--has faded. In this contest, you would redesign one of the quintessential sports car icons and take it back to its roots.

2. Gauge cluster contest - Cars are set apart by their details. Especially in premium segments, basic instruments can become design elements, as evidenced by the fact that luxury design houses like Bulgari and Breitling have all worked with manufacturers to turn their gauges into works of art. Your task here would be to design a gauge cluster for a dream car--be it a Bentley, Lamborghini, Bugatti, etc. This would be an interesting exercise and a chance for many of us to focus on small details instead of the big picture.

Cast your vote and once we have a clear consensus we'll get this contest underway! Thanks all.

03-01-2009, 05:44 PM
I voted for Miata/MX5 redesign, 'cos it'll be an intresting one to watch, and the gauge cluster one seems a bit weird and too focused to me.

03-02-2009, 12:39 AM
I actually preferred the gauge cluster idea but also wanted something that would get more entries since only 4 people entered into the last contest. I think it would be really interesting to start seeing what you guys would come up with for specific things like gauge clusters, center consoles, etc., as all designers have to start with those types of designs, but maybe next time!

03-02-2009, 04:31 AM
Gauge clusther or bust for me. It would be a good excercise

03-02-2009, 05:36 PM
The gauge one sounds the most interesting, but I know i'd fail... I have tried to draw things that aren't car related, and I can never draw them well. The only piece of art I have ever done was when I was at school, and it was an abstract piece with a nightmare theme - I drew a sink with blood all over it and spiders crawling out of the plug hole. The art teacher said that "I must be disturbed" and failed me for it, saying it wasn't art.

Anyway, i'm going off on one lol, I don't mind either topic really, I'll try the gauges if they win, but I think I could do a better MX-5.

I'll refrain from voting!

03-02-2009, 07:36 PM
As a Miata owner I'd be interested to see what people come up with for the redesign. I might enter, as well. So it's #1 for me.

The gauge cluster one is too specific. I think every element of a design needs to complement every other part and if you don't have an idea of what the whole thing will look like, then whatever you come up with will seem meaningless. So I don't know about that.
But still it would be interesting to try it, even though I probably won't do it.

Maybe do both contests simultaneously?

03-03-2009, 05:38 AM
Gauge Cluster.

03-04-2009, 05:01 PM
Not exactly the "consensus" I was hoping for, with the two camps split nearly down the middle. Bear in mind that to provide the overall context that ParanoidAndroid mentioned--and to make the entries easier to judge in relation to one another--we will be designing a gauge cluster for a particular car (of knihc's choice).

Voting closed. Contest will be up soon.

03-06-2009, 04:34 PM
Sorry for the delay in getting this up, guys. A banner will follow shortly. I appreciate your patience :)

Gauge Cluster Design Contest:
Aston Martin One-77

<link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CMatt%5CLOCALS%7E1%5CTemp%5Cmsoht ml1%5C01%5Cclip_filelist.xml"><!--><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><style> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> <![endif]--> “Design” doesn’t end with an automobile’s exterior. An innovative, stylish, and practical interior that complements the vehicle’s character is essential to creating a well-rounded package. After all, there have been an abundance of otherwise striking cars let down by subpar interiors; the details of the cockpit are as important as the sheet metal (to some, even [I]more important). Interior design provides designers the unique opportunity to juxtapose interesting materials, textures, shapes, and colors with the aim of creating a harmonious driving environment, an intensely personal place that makes both driver and passenger feel special. <o:p></o:p>
<o:p> </o:p>
This challenge is perhaps most obvious in high-end automobiles; consumers of expensive cars have sky-high expectations which it is the design team’s responsibility to exceed. Case in point: the new Aston Martin One-77, a super-exclusive 700hp exotic intended as the marque’s limited-production halo model. The extreme exterior—regardless of your feelings about it—deserves an interior as cutting edge as the car’s mechanicals and as stylish as its voluptuous body. The use of exotic materials and striking design features to create a purposeful cockpit not lacking in the luxuries expected of an Aston Martin will be key to the car’s success. The interior of the One-77 should be an unexpected surprise to über-rich buyers who think they’ve seen everything. <o:p></o:p>
<o:p> </o:p>
Unfortunately, young designers cannot reasonably expect to tackle interior designs in their [I]entirety when they first enter the industry. More than likely they will work on smaller projects—designing one particular element of a car’s exterior or interior, be it a headlamp, door handle, wing mirror, shift lever, seat, or any other number of elements that must come together as a beautiful, cohesive whole. Your task is to tackle one of the most important pieces of the interior: the gauge cluster. Nowhere inside the car is the driver’s attention more focused than on the gauges, and as a consequence no detail can make quite so good an impression as an exquisitely-designed set of dials. The aforementioned “extreme” nature of the One-77 requires an innovative approach and a commitment to Aston Martin’s “power, beauty, and soul” ethos. <o:p></o:p>
<o:p> </o:p>
Good luck designers!! I’m hoping for great participation and some stunning ideas with this one. <o:p></o:p>
<o:p> </o:p>
The contest will close on March 21. <o:p></o:p>

03-08-2009, 11:16 AM
Heres my entry. Its a simple yet elegant design, covered in beautiful leather the gauge cluster evokes the sheer beauty of Aston Martin design. The Speedo and rev counter are surrounded by silver trim. The backing of the cluster features a light and dark silver pattern. The mid- section features a screen that displays the usual trip information as well as time, date etc. On the left of the rev counter you will notice 3 gauges that increase in size, these are the 3 settings in which the car can be driven in (i obviously made this up haha), there is ''N'' for normal, ''S'' for sport and ''R'' for racing. These can be selected on the dashboard facia. The gauges also feature diamonds which are placed between each reading on the rev and speedo counters. The pointers on the rev counter and speedo are made of Swarowski Crystal and feature an LED light under so that the crystal is illuminated during driving. The Rev and Speedo counters are finished off in brushed aluminium. Warning lights are invisible until illuminated in the Speedo and Rev Counter. The gauge above the fuel gauge is illuminated when there is no seat belt being worn and thus the car will not engage into ''S'' or ''R'' mode and a max speed of 60mph is automatically forced upon the car from its computer system in ''N'' mode.

03-08-2009, 11:26 AM
Ooh, nice!

03-08-2009, 02:28 PM
Wow, nice work. Simple yet really attractive. :)

03-08-2009, 03:52 PM
Nice cluster, but I'd add temperature and oil pressure gauges. Yes I know that idiot lights can pop up to issue dire warning of impending doom, but an Aston Martin should have a full gauge cluster even if technology renders that unnecessary.


03-08-2009, 07:33 PM
Good point man. I did do this at midnight with a hangover :) hahaha. Dom is it possible for me to just add a new gauge to my cluster?

03-08-2009, 08:29 PM
Great gauge cluster, mrf! However, the tach looks a bit off in terms of ellipse. The right side seems to pop out a bit more, but it's great nonetheless. I'll be posting mine this week, i've been a lot more busy at school lately since term marks cutoffs are happening.. but I do really love the bar you've set for us to follow, mrf =)

03-08-2009, 08:38 PM
mrf, nice work, but I'm not a fan of those short stubby needles.

03-08-2009, 11:02 PM
Good point man. I did do this at midnight with a hangover :) hahaha. Dom is it possible for me to just add a new gauge to my cluster?

A hangover at midnight? Now THAT'S some living! :devil1: :drunk: I didn't mean to sound critical hence the 9/10. An Aston Martin is a car to be driven and as such the sheer simplicity of your gauge cluster is a tremendous asset. No doubt we will see some whiz-bang, sci-fi designs that are edgy and quirky but eons away from being useful at a glance.

03-08-2009, 11:07 PM
Haha thanks swizzle, yes the night before was brutal, that hangover was just bleak. Yeah i thought of doing some weird stuff but it wont look right in an aston. Simple yet elegant was my theme. Hope i pulled it off. Cheers guys. Look forward to seeing lots of entries!

03-08-2009, 11:35 PM
I'm pretty rusty now, out of the groove and stuff, but I've been dying to get back in the contests. So, here you go...

That C Button stands for "corsa" or race, this is the race setting (you probably could've guessed that lol) The tachometer is in the middle where it should be, fuel gauge to the left and miles per hour on the right. The little circle is a display that will show pressures and other gauges that you can cycle through. The dials are inset with little fragments of quartz and the dials move AROUND the outside of the gauges instead of pointing to the outside. Hope you like it!

<a href='http://img4.imageshack.us/my.php?image=astongaugecluster.jpg'><img src='http://img4.imageshack.us/img4/6931/astongaugecluster.jpg' border='0' alt='Image Hosted by ImageShack.us'/></a>

quality is a little bad, this is actually bigger than the size I drew it lol.

03-09-2009, 09:34 AM
Nelson Design- quite a nice idea. Not a very elegant shape though dont u think? And those arrowhead dials look very familiar lol

tdi-cupra- a rather half hearted attempt i'd say? Its basic and i dont like the idea of digital read outs in an elegant super car such as aston martin

03-09-2009, 01:04 PM
Nelson: Nice shape to the cluster. I've never been a fan of the tachometer being the dominant gauge with the speed off to the side. I've always found such an arrangement to be too wannabe track car. My critique of your design is much the same as the previous design, it needs more gauges. It is a very pleasing design and is another 9/10.

On another note, Aston Martins should NOT have digital instruments because as modern as they have become, they still carry that traditional, cultured-gentleman, machine-age aura. Gauges like fine watches should be the mantra. And that is as it should be. Digital instruments in an Aston would be like creating an FWD 911 replacement.:nono::wtf:

03-09-2009, 02:41 PM
If this was for a nissan or hyundai or something then go digital but not aston. Sorry but if u think digital displays would work in a classy elegant supercar then i dont know. This is a digital age but cars like aston martin keep the past alive in modern ways. I certainly dont want to be seeing digital read outs when im driving an aston. I'l think im in a japanese concept car.

03-09-2009, 03:19 PM
Well i certainly wouldnt care if i pulled next to a fiesta in my aston because im in an aston an they're in a fiesta. An aston is not like a lambo or a megane for that matter at all. That guage cluster could easily have analogue gauges. There are plenty of incredible new cars with analogue dials lol. I dont see why analogue dials are so old fashioned??? And even if the one-77 has digital dials who cares, this is just a fun contest so chill out man

03-09-2009, 03:23 PM
Nelson Design- quite a nice idea. Not a very elegant shape though dont u think? And those arrowhead dials look very familiar lol

tdi-cupra- a rather half hearted attempt i'd say? Its basic and i dont like the idea of digital read outs in an elegant super car such as aston martin

Are you talking about your dials? lol, That's the shape I would've picked too, except mine are on the outside and inset with quartz. I do actually find it elegant in some ways.

03-09-2009, 04:29 PM
If this was for a nissan or hyundai or something then go digital but not aston. Sorry but if u think digital displays would work in a classy elegant supercar then i dont know. This is a digital age but cars like aston martin keep the past alive in modern ways. I certainly dont want to be seeing digital read outs when im driving an aston. I'l think im in a japanese concept car.

Mercedes s class has one, the bmw f107 has one, the new 5 series will probably get one, the opel ampera has one, renault megane has one, lamborghini reventon has one. All interestingly are not japanease. All with the exception of one don't have the digital speedo with digits. Mine is not digits displayed in the middle of the screen. Mine mimick anologue ones like the merc and bmw. And just check out this photo of the one-77.

Interestingly, knihc said that the Reventón was his inspiration for this contest simply because of the way its instruments challenged convention.


Let's keep it civil, guys. There are bound to be some differences of opinion on this but let's not belittle each others' preferences.

03-09-2009, 05:48 PM
This contest is turning out to be really intresting. Looking forward to seeing more entries! :)
NelsonDesign - A really elegant, attractive design. I dig the big rev counter.
tdi-cupra - Pretty sharp, in keeping with the One-77's exterior. I dig the unconventionally-shaped dials. :)

03-10-2009, 12:03 AM
I for one am glad to see people breaking convention with digital instruments. Like Domino stated, the digital gauge in the Reventon inspired this contest. The One-77 occupies a very interesting spot in Aston's lineup; traditional enough to call for heavy, watchlike instruments, but crazy and futuristic enough where, imo, one could see crazy digital readouts if done correctly. This is why I chose the One-77: because it can go either way. And your guys' entries show just that!

tdi-cupra, I thought your first sketch was indeed a little half hearted but after seeing the secondary designs of all the displays you planned for the digital readouts I was pretty impressed. Nelson: love the idea of the dial that goes around the outside of the gauge instead of the normal inner-mounted needle. Very precise-feeling and watch-like. And mrf, a very solid, jewel-like design, probably the most production feasible of the ones we've seen so far. I agree with the needles being too stubby but it's attractive nonetheless.

I'm workin on my entry surely but slowly. I cant' wait to see more entries from you guys!!!

03-10-2009, 02:55 AM
Yeah, that's was Jaguar's way of thinking, keeping their designs classical -xj looked the same for 41 years, s type didn't sell well etc and that's why they got themselves in trouble. Could you honestly say that the s type is a better car than the xf?

Turning Aston Martin's dash into a Wii morphing nightmare is equally ridiculous. The video game players here will embrace the whiz-bang electrowizardry better suited for a modded Prius. A simple, traditional instrument cluster that is a joy to behold will better suit the clientele which are men more my age than 14 year olds. Sorry if that is harsh. I channeled Simon Cowell.

03-10-2009, 03:02 AM
Turning Aston Martin's dash into a Wii morphing nightmare is equally ridiculous. The video game players here will embrace the whiz-bang electrowizardry better suited for a modded Prius. A simple, traditional instrument cluster that is a joy to behold will better suit the clientele which are men more my age than 14 year olds. Sorry if that is harsh. I channeled Simon Cowell.

I am one of those 14 year olds you are talking about, but I actually agree with you.

So, so far, we have the jewel, the watch, and the computer entries, hopefully more people will join

03-10-2009, 10:59 PM
And people that buy aston martins arent into gaming either i can assure you. . .
Techno nonsense is not necessary in an elegant car, it really isn't . The reason we're standing by the analogue style is because you're almost offended that we think digital speedo's in an aston are not right because you chose to do that in your design. What is the point? If your so called fancy screen fails then you cant see a single thing on your gauge cluster.
I bet you a million bucks any professional driver would take traditional over futuristic.
I also think you need to re-think what you said about swizzle, just because he's older than you doesnt mean he cant use modern technology.
Think about this then- imagine buying a digital rolex - no thanks!!

03-11-2009, 12:04 AM
tdi_cupra-I take it, your not into gaming or computers? More traditional things perhaps?

Well, I am into design. In a design perspective, I find them better looking,they are works of art and craftsmanship rather than works of computer. This is just my opinion, but I like cars as cars and not computers, just like the Wiesmann company. If it breaks down, you will not be able to see anything at all.

This is just my opinion, I do like your design though, just prefer analog.

03-11-2009, 12:31 AM

If you bothered to read my posts then u would realise i look at it exactly the same way. Read my earlier posts.
Remember Nelson, anologue dials break as well and when they do, you don't know what is happening with the car. Remember ford focus instrument cluster issue on watchdog? People got caught speeding and all and i think there was a recal . If ur trying to make the comparison, it don't work, so quit while ur ahead mate, cos its boring.

I get it, you don't like it amongst others.

Can we just end it here now? This thread is about comenting on designs, and i think this has gone far enough.

tdi, you're over reacting, All I did was comment on what I think is better, this is how I ended my post "I do like your design though, just prefer analog".

No need to be angered by this.

03-11-2009, 07:22 AM
Cut it out and let the voting be the verdict.

03-12-2009, 03:54 PM

03-12-2009, 04:49 PM
As you can see I deleted a few posts. When I said "cut it out" I didn't secretly mean "please carry on with your petty argument." That is precisely what the PM system is for. Since when have contrasting perspectives become such a point of contention here? I mean, isn't that the point of these contests? Analog versus digital gauges, for Christ's sake?! Seriously, guys, just design your entries, leave meaningful (i.e. not rude or spiteful) feedback, and let the voting be the decider.

03-12-2009, 04:50 PM

This one looks digital, not anologue.

BTW I'm washing my hands of this.

03-12-2009, 05:00 PM
Come on guys bring in the entries!!!

03-12-2009, 05:28 PM
Come on guys bring in the entries!!!
Seconded. And, as DoM said, we'll decide which design is superior when it comes to voting. It's good to have variety, anyway.

03-12-2009, 11:03 PM
Took a few days. Based on a concept sketch. Its a mixture of Digital and Analog dials and information displays. Its overall inspired by Japanese flash watches and traditional wrist watches. The gauge surrounds are brush aluminum. The clock at the top is based on a minimalist watch where there are no visible dials. Fuel is measured by green and red leds. red is void or empty, green is how much fuel is in the tank. the major idea was to progress Aston aesthetics while retaining what makes Aston a Aston. the overall surrounds are typical Aston but the 11 digital displays and led lights are new futuristic Aston cues. Blue leds illuminate the back of the gauge displays and aluminum plat to create a sense of dept.

(im not sure abput the one-77s technical specs so i just took a shot in the dark with the markers)
Im still getting use to photo shop so please excuse the imperfections.

C + C welcome
alt v. http://i5.photobucket.com/albums/y165/dgnr/aston-gaugesv2.jpg

03-12-2009, 11:05 PM
Wow V&G, that is NICE. Not a fan of the tach colors (way too garish for an Aston, or really any car) but other than that it looks really classy and attractive. Well done!

03-13-2009, 12:08 AM
Wow V&G, that is NICE. Not a fan of the tach colors (way too garish for an Aston, or really any car) but other than that it looks really classy and attractive. Well done!

I agree. If it were more monochromatic and metallic looking it would be 100% better. 7/10

03-13-2009, 03:02 AM
That looks well finished and laid out, but not to fond of the RPM tach colors. It would look better if it were polished silver. I don't think I stand a chance, but I will try to finish up mine soon.

03-13-2009, 11:54 AM
Cool render V&G ! Very detailed!

03-13-2009, 05:51 PM
Very nice, modern yet classy, although I agree that some of the colours are too garish. I like the stiching, though - nice touch. :)

03-15-2009, 03:51 PM
Plenty of time left, let's see some more entries!!! :D

I hope I can get to it, but I've been so busy that I haven't even had the time to finish my Geneva debut :(

03-15-2009, 10:00 PM
Same, finals this whole next week hasn't given me any time to work on this!

03-20-2009, 09:22 PM
I tried my best, but I'm not too happy with the end result. Not very good with symmetry. Plus I had to redo it several times cause my sister kept on saying it looked like Wall-e.
It has four main digital screens and every little dot on the gauges is also a mini screen that can display speed as kph or mph.

03-20-2009, 09:26 PM
That's pretty hot.

03-21-2009, 09:53 AM
Awesome design. Angluar, thoroughly modern, and very 2009. Fantastic shading, too.

03-21-2009, 01:06 PM
All I can say is WOW! You manage to capture the "old" and "traditional" aspects of the Aston Martin heritage while simultaneously making it futuristic and edgy. Excellent work. 15/10

03-21-2009, 01:35 PM
This was quite a quick, rushed entry, so sorry for the lack of detail, presentation, etc. The circles above the temperature and fuel gauges are warning lights. Because of the unconventionally-shaped dials, there are small arrows that glide around the guages instead of of conventional needles. Enjoy. :)

03-21-2009, 04:11 PM
ElementW - Brilliant design, great detailing!
Cosworth - simple yet intriguing. A good change from the others.

03-21-2009, 05:21 PM
Thanks LamboMan. It's nothing much, but I just thought I might as well give it a go. :) I think I'll be sketching more small details like this in the future. :)

03-22-2009, 10:50 PM

Thank you for your entries. Voting will be up shortly!

03-22-2009, 11:00 PM
Well again, I realize that a lot of people who would have otherwise liked to enter this contest (myself included) were simply too busy to participate, so the number of entries may not accurately reflect the enthusiasm for the topic. I think it was a nice change of pace--one I'd like to see more often--and I was impressed by the creativity displayed in the designs.

Now it's time to decide which of these gauge clusters would be most fitting for a car of the One-77's character and prestige. Same rules as always (http://www.carspyshots.net/showthread.php?t=2363): ten points divided among four entries. Incorrect votes will be disqualified. You're encouraged to leave commentary, as well, and all votes are welcome, regardless of whether or not you frequent the design section. Let your voice be heard!

Here are the entries in the order received:

mrfdesign (http://img13.imageshack.us/img13/7238/01mrfdesign.jpg)
http://img13.imageshack.us/img13/7238/01mrfdesign.th.jpg (http://img13.imageshack.us/my.php?image=01mrfdesign.jpg)

NelsonDesign (http://img3.imageshack.us/img3/9973/02nelson.jpg)
http://img3.imageshack.us/img3/9973/02nelson.th.jpg (http://img3.imageshack.us/my.php?image=02nelson.jpg)

Vexed&Glorious (http://img18.imageshack.us/img18/7646/03vexed.jpg)
http://img18.imageshack.us/img18/7646/03vexed.th.jpg (http://img18.imageshack.us/my.php?image=03vexed.jpg)

(View One) (http://img23.imageshack.us/img23/7088/04elementw.jpg)
http://img23.imageshack.us/img23/7088/04elementw.th.jpg (http://img23.imageshack.us/my.php?image=04elementw.jpg)

(View Two) (http://img24.imageshack.us/img24/613/04elementw2.jpg)
http://img24.imageshack.us/img24/613/04elementw2.th.jpg (http://img24.imageshack.us/my.php?image=04elementw2.jpg)

Cosworth (http://img27.imageshack.us/img27/5390/05cosworth.jpg)
http://img27.imageshack.us/img27/5390/05cosworth.th.jpg (http://img27.imageshack.us/my.php?image=05cosworth.jpg)

As always, please inform me of missing/broken links. Best of luck to all designers and thank you in advance to those who take the time to vote!

03-22-2009, 11:46 PM
4-Vexed&Glorious-I love it, looks pretty futuristic and well thought out. I would only get rid of the rpm colors.;)
3-mrfdesign- Nicely sketched and detailed. The stitching looks great.
2-cosworth- Simple yet interesting. Would have looked better with more details, but good attempt.
1-NelsonDesign- Looks elegant though I wouldn't put the rpm gauge in the middle. The arrows look like a nice idea.

03-23-2009, 02:51 AM
4. - ElementW
3. - mrfdesign
2. - Vexed&Glorious
1. - NelsonDesign

03-23-2009, 12:45 PM
ElementW 5 points
In my opinion, yours is the commanding standout:woot2:

mrfdesign 3 points
I found yours delightfully 60s and was my top choice until ElementDude showed up:woot1:

NelsonDesign 1 point
Yours reminded me of a clock that sat on the mantle of the house I grew up in. I loved the shape of your entry.

Vexed&Glorious 1 point
Yours had a "Bondness" to it that the others didn't have. Aside from it being too colorful, it has a pleasing layout.

03-23-2009, 05:18 PM
4 - ElementW - Stunning design, it'd look sensational in the One-77.
3 - mrfdesign - Simple yet attractive. Great stuff.
2 - NelsonDesign - Elegant and great looking.
1 - Vexed&Glorious - Cool, modern design, maybe a bit square-ish, though.

03-24-2009, 02:05 AM
Im back!



03-24-2009, 06:08 PM
ElementW - 4, I think this is the best very cool looking :P
Vexed&Glorious - 4, Amazing render and a good concept.
Nelsondesign - 1, It is a funny concept with the silhoutte of a car, but too simple for me.
Mrfdesign - 1, I like it for the nice and clean lines.

03-26-2009, 04:10 PM
4 - ElementW: Sporty enough for a car of this caliber, with beautiful craftsmanship and detail work worthy of a high-end wristwatch. A very sophisticated design, but it doesn't look overdone or too cluttered. Very nice.

3 - Vexed&Glorious: Very nice rendering and I like some of the ideas, e.g. the speedo that lights up as the speed increases. I agree that there seems to be a lot going on here; I think toning down the tach colors would help although I'm not wholly opposed to the concept. Also, what kind of motor can do 240mph at 2000RPM? :P

2 - mrfdesign: A very simple design, as swizzle pointed out, almost has a vintage look to it. It's a very clean look but at the same time doesn't bring anything new to the table. I like it, but I just can't imagine this in a million-dollar car.

1 - NelsonDesign: I like the rounded, three-bump look of the cluster, and the gauges themselves are--like mrf's--simple but effective. I understand your desire to put the tach front and center (its "rightful place", many would say) but the result is a design that--if symmetrical--relegates the speedo to the same size and position as the fuel gauge. On the other hand, if it is not symmetrical and the speedo is intended to be larger than the fuel gauge, I'm not sure I like the idea of the bumps on the gauge hood being different sizes. Another unfortunate casualty of your design are other auxiliary gauges, for which there is not enough room nor does there appear to be a decent-sized LCD screen to display that information. A nice design, but it has its drawbacks.

Cosworth: I liked where you were going with this--my sketches also gave the gauges a "winged" look a la the A-M logo--but I was simply unable to visualize how this would work. The gauge hood as a very odd shape and I'm not entirely sure why, and I am not sure you utilized the space within it very effectively. Some neat ideas, but not practical.

03-26-2009, 06:49 PM
Ah your right Dom, trying to not forget or over look anything, I totally over looked that.
my votes:
4- ElementW:Home run entry. I really like the design and the look. it matches the character of the car and looks superb
3-Mrfdesign:it has this classic look to it and thats what makes me like it so much.
2:NelsonDesign:this is another great idea, i like the details in it. looks very forward thinking. the 3 gauge look is new for an Aston (I think)
1-cosworth: its a good idea but like Dom this one is hard to imagine how this would work

I can say I enjoyed this contest, and its given me a new found love for Aston since i'm not the biggest Aston martin fan.

03-29-2009, 04:28 PM
Thanks again to all participants, as well as to everyone who took the time to vote and lend their feedback. Despite the relatively low number of entries, there was terrific competition, which speaks to the respective strengths of these vastly differing approaches. It's very nice to see, for a change, what these creative minds can design for the interior of a car rather than the exterior, and my hat's off to those who gave it a go :D Hopefully we can mix it up with topics like this in the future!

Here's how the voting ended up:

ElementW - 28
mrfdesign - 22
Vexed&Glorious - 17
NelsonDesign - 9
Cosworth - 4

Congratulations to ElementW for the win! Please think of our next design contest topic and get back to me with your decision!

Best of luck next time, everyone!! Hope to see higher numbers of entries going forward.