View Full Version : The Car to Save LINCOLN Contest

03-04-2008, 07:09 AM
Okay everyone; there seems to be a split between people who like more general topics and more specific topics, so I've decided to test the waters by offering a poll to decide the next contest. There will be three options:

[Developing] World Car: Design a car to meet the needs of developing (and often rapidly growing) car markets around the globe. Simplicity, hearty construction, adaptability, efficiency, and of course affordability will be key in this contest.
Save this Company: Lincoln. What is the car that will send Cadillac back to the drawing board and make Lincoln a major player in the global luxury market?
Sports Car Icon: Germany. It's been a while since we've had a real sports car contest; in this instance, you would choose a renowned German sports car (BMW M1, Porsche 911, Mercedes-Benz 300SL Gullwing, Audi Quattro, etc.) and design the next generation.Vote on your favorite topic and let's get this contest rolling!

03-04-2008, 07:48 AM
That's a toughie..it's between the Sports Car Icon and The Developing World Car..I'll let you know

the future
03-04-2008, 06:56 PM
Arrgh, lost the last contest by 1 vote! If I hadn't voted, DoMiNo and I would be head-to-head with 24:24 points... I had such a nice idea for the next contest! :)

03-04-2008, 07:09 PM
Yeah, it was close! Nice work. I'd be happy to add your idea to the choices if you'd like?

the future
03-04-2008, 08:57 PM
I can also give a couple more ideas, the next contest will not be the last one...

1) Sexiest car alive: We all love gorgeous cars with breathtaking curves. Design a car that simply has the biggest sex appeal of all cars ever made.

2) R Class successor: The current R Class is a flop. Even though Mercedes-Benz tried hard to build a crossover between wagon and SUV, the R Class is still considered as a "soccer mum car". Design a successor of the R Class which is NOT a soccer mum car, but whose interior is equal or bigger.

3) VW Scirocco: Design a car that DESERVES the "Scirocco" name plate ;)

4) Aston Martin DBF1: There is a new rumour about Dave Richards bringing Aston Martin to Formula One. The base of this contest is an outline of a current F1 car. You can either import it into Photoshop or print and color it. The aim is to design the best looking F1 livery.

5) Clinton, McCain or Obama? We don't know yet. Whoever wins deserves a new state limousine. Design a Cadillac Fleetwood Brougham, a Lincoln Continental Town Car or whatever you think the next President of the US should drive. Or maybe you'll prefer a new Zil 41047 for Dmitri Medvedev... :D

03-05-2008, 06:07 AM
i like the lincoln revival idea, i've been toying around with some ideas for that already (well actually it was a hovering lincoln limo for the last contest that i never developed, but still...) only problem is a production MKR would solve lincoln's problems in a heartbeat...we could, of course, work around that however =)

sooo i vote 2.

03-05-2008, 08:20 AM
really like the r class idea, but since i cant vote, ill go with the german sports car

03-05-2008, 11:07 AM
German sports car theme for me !

03-06-2008, 01:48 AM
the future posted the idea I was bouncing around if I ever won (God forbid!) and had to choose a new contest.. the Presidential transport (not necessarily a limousine...)! We should definitely do that in the near future, whether it is a full contest or one of the quick ones!

I like the Lincoln idea -- but as someone else said, had they put the Continental concept and MKR into production in a timely manner, there would probably be no need to revive the brand!

03-06-2008, 04:24 AM
I voted Lincoln mainly because they are at a point where they are about to release a whole lot of new product based on their new facia which would be rather interesting.

03-06-2008, 05:15 AM
We had a contest to design a car for a head of state (http://www.carspyshots.net/showthread.php?t=2407) a while back. Didn't seem that long ago to me, but evidently it was more than a year ago.

03-06-2008, 05:53 AM
The tribe has spoken. :D

03-06-2008, 05:56 AM

Cadillac’s renaissance has spearheaded GM’s drastic turnaround attempt, and in doing so the brand has managed to greatly overshadow its crosstown rival, Lincoln. “Badge engineering” is par for the course at Ford’s luxury division; once a proud, stylish, and enviable marque (not to mention the vehicle of choice for many <st1:country-region w:st="on"><st1:place w:st="on">U.S.</st1:place></st1:country-region> presidents) the brand has fallen from its peak and has stagnated for years. The vast majority of the company’s current product portfolio consists of slight variations on existing Ford models (the MKZ, MKX, Mark LT, Navigator), one model (Town Car) sits on a decades-old platform, and the lineup lacks a true flagship (the forthcoming MKS notwithstanding… if you can call it a flagship). Simply put, from anything other than an accountant’s point of view, <st1:City w:st="on"><st1:place w:st="on">Lincoln</st1:place></st1:City> is not in a good place.
<o:p> </o:p>
Your task is to recapture the beauty and sophistication that characterized <st1:City w:st="on"><st1:place w:st="on">Lincoln</st1:place></st1:City> in its heyday. To send Cadillac scrambling back to the drawing board. To build a car that will so drastically transform consumer perceptions that it will attract a slew of style-conscious luxury buyers that would have otherwise never considered a <st1:City w:st="on"><st1:place w:st="on">Lincoln</st1:place></st1:City>. What will be the car to restore <st1:City w:st="on"><st1:place w:st="on">Lincoln</st1:place></st1:City>’s glory? Will it be retro? Futuristic? A massive SUV, a stylish sports coupe, an elegant cabriolet, a luxurious sedan… or something completely different? The brand’s credibility rests in your hands.
<o:p> </o:p>
**This contest will close March 22**
<o:p> </o:p>
Good luck designers!!! :)

03-07-2008, 04:59 PM
I'm not sure what to do...

I started my design yesterday. I'm really pleased with the design, but after looking at it again, the proportions are way off. it's meant to be a BMW 5 series sized car, but it looks more like a Jetta sized car. Plus i can't convey properly what i've tried to do with the sides - they're very slab sided and retro - but it looks more economy car and Trabant like than a luxury Lincoln.

The thing is, i've done a good render on it (well, good for my limited talent) so i'm not sure wether to just submit it or start again?

03-07-2008, 07:17 PM
but it looks more economy car and Trabant like than a luxury Lincoln

Trabant-like is defo not gonna save them m8.
I'd say do another one if you dont "feel" this one.

03-08-2008, 12:29 PM
Well I went back to the drawing board. The original ideas can be found in a separate thread.. http://www.carspyshots.net/showthread.php?t=15137

So here is my entry that i'm still not 100% happy with - it's the proportions and angle that i've messed up again. I'm quite happy with the design itself, which i've tried to make a modern take on retro (does that make sense?)

Right then - the car...

It's called the 'Oceana', it's BMW 5-series sized, it features a removable targa roof, has suicide doors and features partially hidden headlamps behind the grille aswell as driving lights beneath the grille.

03-10-2008, 03:38 AM

Lincoln Mark Telsa X....Activity Vehicle
Twin Force v6
6speed Manual Trans.
True 2+2+1 Seating
Led headlamps

03-10-2008, 10:04 PM
Heres my entry. Its a lincoln hatchback range. An elegant and luxurious yet performance focused range. The range shares the ford focus euro engine range including the range topping 2.5 litre turbo found in the focus ST. This sharing with the focus would bring costs down for lincoln and also bring lincoln into a new arena in terms of target market. Not sure what to call it because im not very familiar with lincoln because of where I've grown up, we never got lincolns here in south africa. I based the styling from a few recent lincolns that have come out. The lights clusters are a highlight of the car, the day time leds give the car a very unique road presence much like the audi R8. Hope you like !

03-10-2008, 10:06 PM

03-13-2008, 12:31 AM
Hi guys.. the entries look great so far! Please humbly accept my very basic line drawing in profile view (I'm not much of a renderer, and have no talent for perspective 3/4 views) illustrating my idea for the CAR TO SAVE LINCOLN!


Imagine the front end looking very much like the MKR concept but with bigger headlamps in better proportion to the grille.. and the taillight/trunklid shapes are not unlike those of the final 1990s (or was it actually 2002?) Continental from the rear - hopefully that is the ONLY visual tie to that one!

OK.. here is my miserable attempt at a front 3/4 drawing.. it looks pretty bad, but you get the idea!


03-13-2008, 05:01 AM

Hi! This is my first ever design posted here, though I have been a fan of so many of the designers here for quite some time.

This is an additional, non-entry image of my MK K
http://http://img136.imageshack.us/img136/2077/lincolnmkkprofileyq1.jpg (http://imageshack.us)

"In the 1930s, the K-Series was the penultimate in American luxury automobiles from Lincoln. Elegant, powerful, and uniquely exclusive, the K-Series represented the ultimate in prestige motoring.

The Lincoln MK K is a new flagship model for the venerable luxury brand harkening back to the legendary K-Series. Designed to make a statement equaled by no other manufacturer, the MK K is unique in its fastback design, making it a true four door coupe for a discriminating clientele. Drawing from previous Lincoln concepts like the Navicross, and the legendary 1961 Continental, the MK K stands at the pinnacle of automotive elegance. Powered by either the efficient power of the Twin Force V-6, or the smooth power of the new 6.2 Litre V-8, the MK K will provide the driver with unparalleled performance.

I drew inspiration from a few sources: most obvious is the legendary 1961 Continental in the simple, sculpted flanks. I combined this with a variation of the new “face” of Lincoln, drawing inspiration from Alfa Romeo to transition the front into the body sides.

I wanted to do a four-door “coupe”, since there isn’t any currently produced by an American manufacturer. I reasoned that this would be a good niche for Lincoln and would serve effectively as a flagship model. To truly make the MK K unique, I decided to make it a fastback design, drawing heavily from the Navicross concept (without the ungainly soft-roader ride height) and the elegant modern classic Citroen C6."

These are both fairly quick drawings I've done and not as beautifully rendered as what many of you do with your entries.

03-21-2008, 03:14 AM
Great entries so far, guys. It was kind of rushed, but here's my entry. I call it the MKC, a full-size coupe (Falcon-based? Mustang + IRS?) with 4 seats and a choice of EcoBoost V6 or a snarling V8. A stylish flagship that would make people notice Lincoln again, and would allow it to proudly compete with Cadillac's CTS coupe.


03-21-2008, 03:21 AM
I'll get something up soon... Once again, a break is spoiled by the homework.

03-21-2008, 02:48 PM
Awesome entries everyone.

DoMiNo - Love the Kia Rio tail-lamps! :D

03-21-2008, 03:23 PM
DoMiNo - Love the Kia Rio tail-lamps! :D



Anyway, folks, I am leaving town for the weekend and may not be back until Monday, so I will close this when I get back. Consider it a small extension :P

03-21-2008, 03:48 PM
Voted for the Lincoln

03-21-2008, 03:50 PM
Great entries so far, guys. It was kind of rushed, but here's my entry. I call it the MKC, a full-size coupe (Falcon-based? Mustang + IRS?) with 4 seats and a choice of EcoBoost V6 or a snarling V8. A stylish flagship that would make people notice Lincoln again, and would allow it to proudly compete with Cadillac's CTS coupe.



the future
03-23-2008, 12:09 PM

driven by design
03-24-2008, 12:37 PM
I love the idea of these contests when they are based on resurrecting or reviving brands in decline, particularly domestics which were once looked upon with real prestige. I don't know if Ford will ever give Lincoln the resources it needs to be a contender against Cadillac, and only time will tell if the new management at Chrysler will also make it competitive, but I've always wanted to see a world-class Continental from Lincoln, and these quick sketches are just a few of my ideas for one. I haven't had much time to participate on here lately, but I really wanted to try to get in on this one, so I whipped these up.

One of the signature design cues I really like on Lincoln is the idea of a chrome strip running along the entire length of the shoulder line, just as on the classic Continentals of the 60's. I thought it would be neat to continue this strip horizontally along the rear valance as well and make it one continuous loop around the car that concludes in the air inlets on the lower front fascia. I also made the taillight treatment reminiscent of the design on the MKR Concept to maintain a horizontal emphasis on the rear end, and gave the rear glass a sunken effect within the C-pillars to give it a classic "flying buttress" look. There is also an homage to Lincoln's classic raised trunklid look, without making it look like a fake spare tire housing. The rear quarter view was a rush job and isn't very pretty or balanced, but I thought I'd throw it in there anyway.


03-24-2008, 12:48 PM
Great work! It does look like a 300C with Lincoln details but i like it

driven by design
03-24-2008, 01:03 PM
Great work! It does look like a 300C with Lincoln details but i like itHehe, ironic considering I always felt the 300C was an example of Chrysler stealing design cues from the great Lincolns of yesteryear, so I guess it all comes full circle now. :) The original 300 models were much more flamboyant tailfin-endowed designs; more like downmarket Cadillacs, whereas Lincolns were always more restrained.

03-24-2008, 05:30 PM
Finally I've managed to come up with something for this contest, any chances of keeping this open a little longer ? Some really good designs in here great job everyone

03-24-2008, 06:18 PM
Hehe, ironic considering I always felt the 300C was an example of Chrysler stealing design cues from the great Lincolns of yesteryear, so I guess it all comes full circle now. :) The original 300 models were much more flamboyant tailfin-endowed designs; more like downmarket Cadillacs, whereas Lincolns were always more restrained.

lol i didn't know that but your design is definitely one of my favorites

03-24-2008, 06:20 PM

I like the front very much, definitely something i would like to see on a smaller, youthful-sportier Lincoln

03-25-2008, 05:23 AM
Finally I've managed to come up with something for this contest, any chances of keeping this open a little longer ? Some really good designs in here great job everyone

How long do you need?

03-25-2008, 12:45 PM
end of day today

03-25-2008, 02:58 PM
Cool. I'll close tonight.

03-25-2008, 10:43 PM

Now that Jaguar is out of the gate Lincoln is free to move upmarket and offer a proper competitor to tackle Cadillac. Introducing the 2010 Lincoln Versaille.

03-26-2008, 03:55 AM

Wonderful entries, everyone. Voting will be up shortly!


03-26-2008, 04:04 AM
Great participation and incredible work, guys! Now it's time to choose which car you feel represents the best direction for a future Lincoln. Voting is the same as usual; 10 points divided among your four favorite entries. Incomplete or incorrect votes will be disqualified; for more information, consult the voting rules here (http://www.carspyshots.net/showthread.php?t=2363). Best of luck to all, and thanks for voting!

Here is a gallery of all entries (http://img168.imageshack.us/img168/8883/galleryxg7.jpg).
http://img168.imageshack.us/img168/8883/galleryxg7.th.jpg (http://img168.imageshack.us/my.php?image=galleryxg7.jpg)

And here are the individual entries in the order received:

PRODIGY (http://i211.photobucket.com/albums/bb251/adythesaxoman/car%20drawings/img052.jpg)

Vexed&Glorious (http://i5.photobucket.com/albums/y165/dgnr/Lincoln.jpg)

mrfdesign (http://img392.imageshack.us/img392/7434/dsc00502oy5.jpg)

rogerdodger (1 (http://i255.photobucket.com/albums/hh127/rodgerdodger_photo/LincolnContestEntry.jpg)) (2 (http://i255.photobucket.com/albums/hh127/rodgerdodger_photo/LincolnContestEntry2.jpg))

Citroeniste (1 (http://img253.imageshack.us/img253/8112/lincolnentryem7.jpg)) (2 (http://img136.imageshack.us/img136/2077/lincolnmkkprofileyq1.jpg))

DoMiNo (http://img72.imageshack.us/img72/4403/lincolnmkckk8.jpg)

the_future (http://mitglied.lycos.de/vikingdesign/the%20future%20Lincoln.jpg)

driven by design
AXIS (http://i4.photobucket.com/albums/y141/hellospaceboy/Versailles.jpg)

As always, please contact me via PM with any questions, concerns, or broken links. Again, good luck to all!!

03-26-2008, 09:24 AM
2 - Vexed&Glorious
2 - rogerdodger [Awesome idea!]
2 - driven by design
4 - Domino

03-26-2008, 02:34 PM
Driven By Design - 4 , very clean and smart looking design
DoMiNo - 3 , classy big coup, well drawn too
Prodigy - 2 , interesting design and well thought through
vexed&glorious - 1 , aggressive and very different. Your own style is very prominent.

03-26-2008, 02:43 PM
4 - driven by design
I love the way that you have meshed Lincoln's current design language with classic Lincoln elements

3 - the_future
I think this is exactly what Lincoln needs right now a small sporty model to replace the MKZ
good job on the proportions but there are some perspective issues.

2 - DoMiNo
Another great entry, but IMO its a little too similar to the CTS coupe

1 - Vexed&Glorious
Pretty fresh look and great stance, but I doubt Lincoln needs another crossover in their lineup right now

Good Job everyone

driven by design
03-26-2008, 06:56 PM
4 - rodgerdodger
You really know what establishes the brand's look. The profile is outstanding, and as outlandish as the idea of a retractable hardtop sedan is, I can't argue against it being unique. I think the perspective shot has a bit too much front overhang, but overall, you combined some imaginative ideas with a design that is undeniably Lincoln. It definitely reminds me of the Lincoln Continental Concept from a few years ago, which was a concept that inspired my own design.

3 - Vexed & Glorious
I agree with Axis that the last thing Lincoln needs are more crossovers, but you nonetheless have an attractive design that borrows a bit from the new look established on the MKS. Nice perspective and design elements, though my personal taste would be for it to be less swoopy than this, with fewer "pinches" and arcs in the profile. While I like your technique, I feel the design doesn't make the kind of American statement that Lincoln needs right now. It looks more like an Infiniti EX/FX or Mazda CX-7/CX-9, all of which are great designs, but Lincoln needs something more unique to truly stand out. I'd hate to see Lincoln start down the path of copying Japanese design trends, but I fear they may have already begun to do so with the MKS ...

2 - Citroeniste
True to your name, this design definitely reminds me of some models from the French brand, but with just enough American flair to make it unique. It does appear a little "flat" though, and it would be nice to see this shape developed a bit more and given some depth and shading. The side profile in particular reminds me of the often-maligned second generation Cadillac Seville from the early 1980's (some referred to them as "slantbacks"). I couldn't say whether or not the look would work today any better than it did back then, but it's unique and commendable nonethless. I'd love to see some more depth in your designs ... don't be afraid to shade! :)

1 - DoMiNo
As ever, I have to be hardest on you. You'd walk away with all these contests because your designs are so nicely done that I simply have to niggle them a bit. I'd have loved to see a front perspective of this with your well-developed techniques. I feel most of the character of a Lincoln comes out in the side profile and the front end; those are the areas that really make it stand out as a Lincoln, and I think the inclusion of some other views might have helped convince others that it's from America, rather than Italy. I agree with Axis that the design is a bit ambiguous, although where he thinks it resembles Cadillac, I feel it's more akin to Maserati or Alfa Romeo. The MKS-inspired tail lamps are well done, however I think a lot of folks feel they bear more of a resemblance to a mundane Korean import without any design heritage. Lincoln has so much heritage to draw from that it's a shame they're putting such anonymous tail lamps on the MKS. The most iconic Lincolns have always had long, horizontal tail lamp designs. I still love your design, but everyone always does, so please don't take it personally. ;)

03-26-2008, 09:11 PM
I had a tough time voting, so i've given 3 people an equal 2 points each as i couldn't decide between them!

4 - Driven by Design
The perfect Lincoln. It looks sleek, moden yet has obvious retro Lincoln design cues. This is a car i'd aspire to own. Brilliant!
2 - Rodger Dodger
Excellent idea, a true Continental 4 door convertable suscessor. The design is elegant if somewhat restrained. Again, I could see my self owning one of these.
2 - The Future
Another cool entry. Love the interpretation of the Lincoln 'face'
2 - VexedandGlorious
Good looking and trendy. Nice design, excellent drawing. BUT.. I think the car to save Lincoln would have to be a luxurious sedan/coupe/cabrio rather than a crossover SUV thingy.

Sorry to everyone else.

DoMiNo - As always, the design and render are top notch. You have a lot of skill. For me though, the car just isn't lincoln. Fair enough, I haven't seen any recent Lincolns as in the UK they are rarer than Rocking Horse excrement, but for Lincoln to have a renaissance they need a product that will be recognised globally as a Lincoln and not confused with a Kia lol. Fair enough, I didn't realise that a modern Lincoln has the similar tail-lamps. But look at this pic...
Us Europeans would like a lincoln with classic lincoln cues. Kinda like a 300c type car.

Mrfdesign - neat idea, excellent drawing. BUT.. I really think that a re-done euro Focus would suit the Mercury brand better. When I think of Lincoln, I think 'big', 'luxury' and 'sleek'. This is cool, but it's more sporty than luxury. Still, for the right price i'd buy one.

Citroeniste - Welcome to CSS! Good to see a new rival in the contests :D. I love your design. The front end treatment is awesome. Overall though, this doesn't say Lincoln to me (apart from that front) and i'm not convinced the NA market (Lincolns most important market) would take to a fastback design.

Axis - Excellent render as usual. Not really feeling this though. It is very Lincoln, but not as lincoln as the others that i've given the points to.

03-26-2008, 10:01 PM
4 - DoMiNo

3 - Vexed & Glorious

2 - driven by design

1- the future

excellent work guys

03-26-2008, 10:06 PM
4-Driven by Design
A very bold, expressive sedan design. I particularly like your design of the rear of the car, and am intrigued by the "flying buttress" design. I wish you would have expressed the buttresses better in the rear 3/4 view. But all in all, highly desirable and most likely to "save" Lincoln.

3-Rodger Dodger
You do the best of updating classic Lincoln styling cues, and use perhaps the most iconic of all Lincoln bodystyles - the 4 door convertible in an updated format. In reality though, while this is a successful design, it would probably be unlikely to be larger than a niche market., and unlikely to "save" Lincoln.

Lincoln definitely needs a prestige coupe- a market Lincoln invented, in its lineup. While this is an attractive coupe and excellent presentation, it doesn't read as "Lincoln". In fact, to me it is closest in flavor to the Bentley Continental GT. Lincoln has some great iconic design elements, and this view doesn't express that. I wonder if the results would be different if this were from a front 3/4 view?

1-Vexed and Glorious
A handsome CUV without a doubt, but again I also question if a CUV would have the necessary impact to "save" Lincoln. This definitely has a bolder and sportier look to it than Lincoln's current and upcoming CUVs, and this might be effective as an X3 competitor.

Prodigy - I liked much of your design, but your C-pillar design doesn't seem to flow with the rest of the car. I honestly liked some of the ones you posted as sketches a little better.

mfrdesign- I think this would be a wrong move for Lincoln, too far down in the market and too clearly a Focus. Definitely bold front styling though, that might lend well to other Lincoln models.

The Future - I like the front styling, especially your headlight treatment. It would be a good market for Lincoln to be in, but I don't think the rest of the car is distinctive enough.

Axis- I really like elements of your design, but the proportions are very odd, with very underscaled headlights and grille.

I can't wait to find out what the next contest is!

the future
03-26-2008, 11:30 PM
This contest wasn't about designing a funky looking or a distinctive looking Lincoln, but a top selling Lincoln that can save the Company. Therefore, I divide the 10 points as following:

Vexed&Glorious - Crossovers is the fastest growing automotive segment. A well positioned crossover could indeed save Lincoln. You managed to draw a modern looking crossover, unlike Lincoln MKX. Your MKC looks barely like a Lincoln, but for such a brand, this could do wonders! Audi, BMW and Mercedes did all change their design dramatically into a topmodern styling. This is the way it goes. I was following the same idea on my entry. 6 points

DoMiNo - The market for coupes might not be large, but coupes allow higher margins. Here as well, people want modern cutting edge cars that also look like cutting edge cars. This is why Jaguar XF looks how it does, same goes with Lincoln MKS. Your MKC is dead right and brilliantly beautiful. Still, coupes are only a niche... 2 points

driven by design - Nice Ford Interceptor evolution. This car might be a halo car for American car fans, but it seems to me that the market goes into a different direction. 1 point

mrfdesign - Smart idea about working on a Ford Focus! But I think, such a small car is a bit over the top... 1 point

PRODIGY: best of the rest. I like the uniqueness of your designs.
PRODIGY, rogerdodger, AXIS and Citroeniste: I think your cars are too fancy to save a company.

driven by design
03-27-2008, 06:10 PM

You mentioned Prodigy twice in your voting and gave him three points for his "convertible". The only person who did a convertible was rodgerdodger. Maybe you should correct your post?

03-27-2008, 06:41 PM
Whoops! thanks for pointing that out. It is now corrected

03-28-2008, 09:31 PM
4- driven by design

3- Vexed&Glorious


1-the future

03-28-2008, 10:24 PM
Driven By Design: 4 Points
Domino: 3 Points
RogerDodger: 2 Points
Axis: 1 Point

03-29-2008, 12:12 AM
Here goes...

4 - Driven By Design
As far as the contest goes, this is the best representation of where the Lincoln brand should be going and the audience its highest-profile vehicle should be targeting! This is a natural STS/5-series/CLS competitor and incorporates enough signature Lincoln touches in its newly enthusiastic bodywork to help define their brand identity for the next decade. My only nitpick is with the rear door cutline in the profile view -- anything other than a vertical cut for a rear-hinged door will cause it to drop awkwardly downward like the Toyota FJ cruiser when opened. I also think they should reserve the Continental name for something more range-topping or prestigious (though they have definitely wavered from that in the recent past).

2 - Vexed&Glorious
You definitely have an affinity for 2-box shapes in your past renderings, and this smaller crossover vehicle is a fine example that would definitely move Lincoln to the forefront of a growing market of mostly bland, boxy SUVs (X3, GLK, Tiguan, LR3) with something swoopy and different! I love how you modified the Lincoln cues to fit this very unique vehicle. Could this save Lincoln by bringing in new clientele? You bet!

2 - Prodigy
While many here attempted to stretch the Lincoln brand into currently uncharted territory (such as compact hatchbacks, small SUVs, swoopy coupes and even luxurious convertible sedans ;) ), you seem to have aimed directly at the heart and soul of Lincoln's recent existence.. a replacement for the venerable Town Car! Your full-size, unabashedly upright sedan would allow Lincoln to offer something very few others have anymore.. a ready-made livery vehicle! I particularly like the way you incorporated some of the lighting into the new-style grille. Could this save Lincoln from losing its traditional clientele? You bet!

2 - DoMiNo
Another beautiful effort from a fine illustrator. Does Lincoln really need a coupe? No, but Lincoln's Mark coupes have been their halo vehicle in nearly every previous decade, and the current lineup seems sorely lacking and soulless without one. It would make a fine Mark IX (or whatever alphabet soup name Ford would apply to it) image car at a reasonable price point, but I hope they would take a few more risks with the rear styling to help define Lincoln's future instead of merely aping the upcoming MKS.

Honorable mention - Citroeniste
A ballsy first effort incorporating a swoopy European profile and dominant front end design! Too bad the American market is far too fickle to embrace fastback styling in anything larger than an Astra/Golf!

Everyone did a great job! Thanks for the votes so far!

03-29-2008, 06:43 AM
It is ironic that the last time I visited this forum, the contest was to save Mercury! Obviously the stakes are just as high here, as Ford has mismanaged both brands for well over a decade while attending to the product needs of its Premier brands, which have now mostly been sold off. That being said, the way I interpret this contest is that Lincoln needs redefinition in the marketplace to attract buyers, and my judging is based on how effectively the vehicles presented here allow the brand to move in a direction that customers will follow. This does not necessarily mean the "savior" vehicle has to be a sales leader or bargain priced, it simply means that it should be a catalyst to draw buyers to the brand and give them a reason to discover all the models Lincoln offers.

RogerDodger - 4 points. A very clean, simple reinterpretation of the classic 1960s Continental, now with folding hardtop. Lincoln's Mark X concept a few years ago was basically a 2-seat Thunderbird with folding hardtop, so there is some precedent for this idea to be production feasible at some point. And Lincoln should do it first to draw attention to this dying brand.

Driven By Design - 3 points. There is nothing revolutionary about this design, but its modern lines and proportions take Lincoln in a direction that makes it a viable alternative to the European sport sedans. Priced against Chrysler and Cadillac, this vehicle could probably save Lincoln all on its own, but if it's priced at a premium level Ford would need to quickly develop a better supporting lineup that could capture the curious buyers that can't quite afford this. I don't see the Zephyr/MKX and MKS doing that.

Domino - 2 points. Several people have pointed out that Lincoln invented the personal luxury coupe, and not having one in the lineup today is damaging to the brand. I like this design because it seems to be a classy yet sporty alternative to the Infiniti G37 and BMW 3-series coupes, not an oversized 2-door sedan as with previous Marks. Price it in the low $40s and you may have a rebirth of Lincoln coupe sales in the 21st century. Plus, it would look great sitting on the showroom floor next to your Mercury Mythos!

Vexed&Glorious - 1 point. A compact SUV is definitely a necessity to be a player in the near-luxury game today, and this one has a very distinctive Lincoln face. This would be a nice companion to the upcoming MKT crossover and sems to be a natural additon to the Lincoln lineup, not to mention its price point would probably make it an instant sales hit. Would be nice to see more details of the rear and side of the vehicle.

the future - You argue that a fancy car can't save a company, but have you seen what has happened since Citroen started injecting character back into its vehicles? Not to mention the resurgence Nissan and Mazda discovered once they revamped their lineups earlier this decade. Simply slapping a new face on the current MKZ, turning its rear doors backward and pasting 6-inch LINCOLN lettering to the bodysides (as you have seemingly done here) is far less likely to save Lincoln than attempting to redefine the brand with a halo vehicle (as others clearly have).

Citroeniste - This would probably be a great vehicle design to launch the Lincoln brand in Europe, but I doubt it would help US sales at all. It doesn't resemble anything else the marque has ever produced, unless you count the Zephyrs of the 1930s.

Axis - I don't think reviving Lincoln's most maligned nameplate is the best idea, and I don't quite understand the proportions of this vehicle. Is it a Sport Utility Sedan or a big Boulevard Cruiser?

Prodigy - Interesting idea, but not distinctive enough to make an impact in the midsize market you say you are targeting, other than the large targa roof (which must be murder to remove and store). Rogerdodger has a point about this being a nice fullsize Lincoln though, I see a lot of Town Car cues in it.

MRFDesign - This would be Lincoln's Cimarron for several reasons: the wrong size of vehicle for the Lincoln brand, a hatchback in a market where sedans are the accepted norm, and another unfortunate rebadge with minimal bodywork changes, like the vehicles that have brought the marque to where it currently is. Nice rendering though!

the future
03-29-2008, 12:48 PM
the future - You argue that a fancy car can't save a company, but have you seen what has happened since Citroen started injecting character back into its vehicles? Not to mention the resurgence Nissan and Mazda discovered once they revamped their lineups earlier this decade. Simply slapping a new face on the current MKZ, turning its rear doors backward and pasting 6-inch LINCOLN lettering to the bodysides (as you have seemingly done here) is far less likely to save Lincoln than attempting to redefine the brand with a halo vehicle (as others clearly have).

Citroën: Well, they sell their cars very cheap... Nissan and Mazda: They revamped their lineups, but not in a retro way, rather into a top modern direction. This is exactly what inspired me in this contest. :)
Anyway, I have learnt my lesson and will try to change my global philosophy for the next contest. :D

03-29-2008, 02:51 PM
Rogerdodger and drivenbydesign get my votes and a fusion (no pun intended) of their styles would be great.

03-30-2008, 04:52 AM
3.Driven By Design
2.The Future
1. DoMiNo

03-30-2008, 04:51 PM

Thanks to all who participated!! The votes break down as follows:

driven by design - (39)
DoMiNo - (28)
Vexed&Glorious - (24)
rogerdodger - (18)
the_future - (9)
Citroeniste - (6)
mrfdesign - (1)
AXIS - (1)

Congratulations to driven by design for the win! Please IM me as soon as you can with your idea for the next contest. If you have more than one idea, we'll make a poll.

Again, THANKS EVERYONE! Great participation, for both the design and voting portion of this contest. I hope we can keep this up!