PDA

View Full Version : 2006 Ford F-150 Lobo


Santeno
04-28-2005, 11:59 AM
In another round of let me show the world how ignorant we can be, Ford has decided to market a version of it's F-150 to what they refer to as the "Latino" market. Enter the all new F-150 Lobo. It's to be sold in southwestern US markets only:<p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.1L.jpg" BORDER="0"><p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote &raquo;</i></TD></TR><TR><TD CLASS="quote">Aimed to Latino Customers<p>2005 Ford F-150 Lobo edition is designed to appeal to the Latino customer and is the first time Ford has developed a vehicle offering exclusively for the Latino market.<p>Latino celebrity Pablo Montero will appear alongside the new 2005 Ford F-150 Lobo edition in an exclusive advertising campaign.<p>2005 Ford F-150 Lobo edition is a new offering added to the F-Series lineup and will be built in limited production.<p>Since 1996, F-Series has been the best selling truck in the U.S. Hispanic marketplace.<p>Tough and capable. Untamed and spirited. Lobo  a name thats rich with tradition  is joining the famed F-Series lineup as a limited edition offering for Fords truck customers in the Southwest. The new 2005 Ford F-150 Lobo edition will premier in an exclusive advertising campaign alongside Latino celebrity Pablo Montero.<p>Developed specifically for the Latino market, this special edition Ford F-150 Lobo makes its debut in the heart of truck country  Texas. True to its heritage, this vehicle will be a part of a one-month Latino focused advertising campaign leading up to one of the most celebrated traditional Mexican holidays -- Cinco de Mayo -- in an effort to reach out to the customers this truck was built for.<p>Pablo Montero, who has released five successful albums, is recognized as one of the most talented voices in traditional Mexican music. In 2004, he was nominated for a Latin Grammy award for his musical tribute to Mexican talent Javier Solis. Working with Montero helps Ford speak to its Latino audience with a solid message that combines the culture and beliefs of Latinos living in the Southwest.<p>"The F-150 is the number one truck sold in the Latino market, so its only fitting that Ford develop this truck exclusively for this segment," said Doug Scott, Ford truck group marketing manager. "Renowned in Mexico for years, the Lobo name now is finding its way north of the border and will be sold only in the U.S. Southwest region where the mass of the customers are located."<p>MSRP for the 2005 F-150 Lobo STX edition 4x2 SuperCab is $26,355, not including the destination and delivery charge of $795.<p>Distinctive Monochromatic Exterior<p>The F-150 Lobo edition is based on the popular STX series and features several distinctive design elements. This vehicle makes a bold statement right up front with its upper billet grille that features a Ford oval predominately displayed in the center. Unique Lobo badging can be found on the rear tailgate.<p>The spirit of Lobo  a word that means "wolf" in Spanish  is expressed in the tough, muscular feel of the vehicle. A monochromatic design, including the bumpers, emphasizes the vehicles unique, aggressive body-colored upper and lower grille surround with integrated fog lamps. This vehicle is only available in Bright Red.<p>Riding on unique 17-inch, 5-spoke machined aluminum wheels, the F-150 Lobo edition delivers a smooth, controlled ride.<p>Stylish Interior<p>The F-150 Lobo editions interior exudes style and comfort. It is offered only as a SuperCab and has best-in-class interior space for up to 6 occupants. It comes standard with a flint cloth 40/20/40 front bench seat. The F-150 Lobo edition features additional cabin room behind the front seats to accommodate more passengers or to stow everyday gear.<p>In addition to the standard flint carpeting, the Lobo version comes complete with special edition Lobo embroidered floor mats.<p>The trucks primary gauges are prominently displayed within a singe oval instrument binnacle. The speedometer, tachometer, fuel and temperature reading gauges are trimmed in silver and lay against a black background.<p>The F-150 Lobo edition comes equipped with an AM/FM stereo, 6-disc in-dash CD changer with MP3 capability.<p>Built to Last<p>The 2005 F-150 Lobo edition is offered in 4x2 only and is powered by a 4.6-liter SOHC Triton V-8 that delivers 231 hp at 4,750 rpm and 293 lb.-ft. of torque at 3,500 rpm. Electronic throttle control comes standard. This fighter-jet technology uses accelerator inputs to actively modulate torque at the drive wheels. The result is smooth, seamless engine response.<p>The engine is equipped with a standard four-speed automatic transmission.<p>The F-150 Lobo edition offers a number of standard safety features for its passengers. These include the Ford Personal Safety System for driver and front passenger with dual-stage air bags, alert chimes for the headlamps, key-in ignition and safety belt, fuel pump inertia auto shut off, LATCH (lower and tether anchors for child-safety seats), SecuriLock passive anti-theft system, and side intrusion door beams.<br></TD></TR></TABLE><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini1L.jpg" BORDER="0"><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini2L.jpg" BORDER="0"><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini3L.jpg" BORDER="0"><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini4L.jpg" BORDER="0"><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini5L.jpg" BORDER="0"><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini6L.jpg" BORDER="0"><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini7L.jpg" BORDER="0"><p><IMG SRC="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini8L.jpg" BORDER="0"><p>I guess ford doesn't believe that latino's can appreciate the styling nuances of the F-150 (and all it's infinite variations) that they sell everywhere else, and felt the need to make sure the latino market could recognize it as it's own. So basically, Ford marketing believes that a stripped down F-150, with and el cheapo lo-rier-style chrome grill, some snazzy mats, agoofy looking sticker, and a mariachi is all that thakes for all latinos to go crazy over this thing. Perhaps someone should tell Ford marketing that not all latinos are Mexican (so loose the mariachi); that there was nothing wrong with the normal "anglo" F-150; that not all hispanics drive low-riders; and to please not insult the inteligence of people by offering what is obviously an entry level vehicle to a largely working class population, as if it was something specially designed for them. To think that these folks get paid for this.

Santeno
04-28-2005, 12:05 PM
BTW, The F-150 has been called the Lobo in Mexico for quite a few years now.

Ascariss
04-28-2005, 12:25 PM
Huh, I personally like the looks of the New 150, but I wouldn't buy one, since I don't care much for pickups.<p><A HREF="http://www.americancarfans.com/news/2050427.007/2050427.007.Mini2L.jpg" TARGET="_blank">http://www.americancarfans.com...L.jpg</A><br>This guy looks like he shouldn't have had something to eat before the shoot.<p>By making the outer grill red, it ruins the looks for me, they colour code the bumper, but not the mirrors, go figure. Maybe the higher gas price is having an impact on sales. lol

Superfresa
04-28-2005, 02:46 PM
wow as a "Latino" I'm definitely buying this absolutely GAY version of a Ford F150, because I feel important that they've designed it just for us... I mean look at that Mexican, It makes me feel so at home...<p>When I make my own products and make a special edition for "americans" I'll put a pic of a Peruvian next to it, after all he's american too and all americans must be the same...<p>Sheeessshhh idiots! That's sort of moderately insulting.

Redline
04-28-2005, 03:29 PM
I wouldn't go as far as to call this gay, I actually like it in spite of the fact there aren't too many upgrades to it. It looks pretty good, but I'll agree, the Mexican is kind of corny, but they can't put one of every type of Latino next to it. Plus it's just a celebrity endorsement, read the thing at the top. It's a nice looking truck, and a celebrity endorsement, nothing to get hugely worked up over. But the plastic diamond plate door sill is pretty corny.

Player4
04-28-2005, 04:03 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Superfresa</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><p>Sheeessshhh idiots! That's sort of moderately insulting.</TD></TR></TABLE><p>I agree with you here!!! Being Hispanic (Colombian), Its like when you see this truck on the road you go "look its a mexican with the mexican edition of the F-150". I mean i find this insulting in a way and just bothering. Besides the "improvements" are busted ugly, so...<BR><BR>
<i>Modified by Player4 at 7:31 PM 4/28/2005</i>

the cheddar
04-28-2005, 04:27 PM
Oh-my-god. Ay caramba!<p>Is Ford insane? This is positively the biggest rolling stereotype I've ever seen. How insulting can you be? They might sell a bunch but I think this is very poor marketing.

Redline
04-28-2005, 05:15 PM
I'm not seeing what's so stereotypical, I don't see all of the Texans getting up in arms when a manufacturer makes a Texas edition of their full-size trucks. It's simply going after a certain target market, I personally would be glad that Ford even recognized the market like this.

RGAddison
04-28-2005, 05:52 PM
so they got a hispanic version now, I want a african-american edition with factory installed 24' inch chrome spinners and 4'12 inch subs,and special mats,what's next?, the ricer version?, i wouldnt' be surprised if ford got a class action for this<br>

Superfresa
04-28-2005, 06:12 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Redline</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">I'm not seeing what's so stereotypical, I don't see all of the Texans getting up in arms when a manufacturer makes a Texas edition of their full-size trucks. It's simply going after a certain target market, I personally would be glad that Ford even recognized the market like this.</TD></TR></TABLE><p>If Ford did an Australian Special edition, with a big bullbar and featuring the crocodile hunter on their ads, Many australians would feel offended. If - say - VW Golf offered an "American Special edition" which featured 8 cupholders, and in their ads they featured an obese old man eating McDonalds and the whole interiour designed arround him, I'm sure many americans would'nt feel good. <p>Why Should we Latins feel good that Ford put on a gay grill that resembles more the New York Rapers culture than the Latin one, and put a "Mariachi" alongside with it? BTW "Lobo means wolf, but it also means "Extravagant" or similar. You'd call a man with gold chains and a golden tooth a "Lobo" - now what that's got to do with Latin culture I fail to notice.<p>I do see what you mean though, but it isn't very respectful to latins, like Santeno pointed out on his first post in this thread.

Player4
04-28-2005, 07:59 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Superfresa</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><p> BTW "Lobo means wolf, but it also means "Extravagant" or similar. You'd call a man with gold chains and a golden tooth a "Lobo" - now what that's got to do with Latin culture I fail to notice.<br> </TD></TR></TABLE><p>THANK YOU!!! Yes i was gonna say that wolf thing the extravangant this which also is like sayin "ugly". <p>Ohh and yea Texans dont get offended. But its just the way Mexicans are referred as in this country (U.S.A) A Mexican (not every one of them) is the person who does tha jobs that Americans wont do, com'o lets face it. Also some people tend to call EVERY Hispanic person a Mexican, you can be from Argentina, Colombia, Puerto Rico, Cuba, Ecuador etc. Point is being a Hispanic you WILL be called a Mexican more than once. And that REALLY offends me because they mean it as the lower class Mexican. Ohh how about when some people also call the language Spanish, they call it mexican, so they go "hey you speak mexican?" "its called Spanish" that is what i say.<p>So yes in a way i find this project or whatever you want to call it kinda offensive and insulting. (its kinda weird to find a truck insulting, but its reality it happens and it just now happened.)<p>OK yea make the truck but why the mexican edition? why the "Lobo" name? Ford should've done some research before coming up with that name because it can mean alot of different things... At least in Colombia.

anonms
04-28-2005, 08:17 PM
iAy Caramba! iFord es loco! iSu idea es stupidosa y el resulto es horrible!<p>(I apologize for my horrible 2nd level Spanish)<p><br>This is ridiculous. Why not a fuel efficient CAR? Why must is be a truck? ARGH!

DoMiNo
04-28-2005, 09:02 PM
Well, I live in Albuquerque, New Mexico, and the University of New Mexico mascot, of course, is the Lobo. So I can guarantee you these things will sell in NM <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/1orglaugh.gif" BORDER="0"> <p>On that note, whoever said the bit about the "rolling stereotype" was dead on. Does Ford really have such little respect for this demographic? Despite their laughable attempts at identifying with a specific target market, people will buy it.

Pavilion
04-28-2005, 11:22 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DoMiNo</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">Well, I live in Albuquerque, New Mexico, and the University of New Mexico mascot, of course, is the Lobo. So I can guarantee you these things will sell in NM <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/1orglaugh.gif" BORDER="0"> <p>On that note, whoever said the bit about the "rolling stereotype" was dead on. Does Ford really have such little respect for this demographic? Despite their laughable attempts at identifying with a specific target market, people will buy it.</TD></TR></TABLE><p>Domino I'm from Albuquerque too!! Manzano High School Grad '01. And I got my Associates at UNM. Small internet huh?<p>I have to say, this truck will sell and I think it will sell reasonaby well if PROPERLY marketed. Not all Hispanics wear sombreros and play in Mariachi bands. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bangin.gif" BORDER="0"> <p>

Hornbag
04-29-2005, 05:15 AM
That grille really isnt nice. It also ruins the idea of having all Ford Trucks have similar grilles, sortof like how Audi have the shield grille, brand recognition, thats it! The origional front is what makes the car look so good? Why ruin something good?

Santeno
04-29-2005, 08:31 AM
IMO, ford's marketing mistake here is in referring to the predominantly Mexican or mexican american demographic they are targeting thisvehicle to as the "Latino Market". By that logic, what does that make every other person from or decendant from people from the 19 other spanish speaking countries? If they want to sell this vehicle to a working class demographic of mexican descent (going as far as to give it the mexican market name for the truck), then say that you are targeting mexican americans. don't say you are targeting Latinos in general. That's just ignorant.

CalinG7
04-29-2005, 09:47 AM
I know I should probably shut up, but I'm ready for a good flame. <p>I was born in Europe. Now there are a lot of car companies claiming their new models have a "Euro" look. What does that mean. Italians couldn't be more different from Germans, and Germans from Romanians, etc. But I know what they're talking about. I don't expect them to target Romanians specifically, because I know we're too small a market, probably like Argentinians, Uruguayans, Ecuadorians, Nicaraguans, and so on. <p>And technically speaking, as a Romanian, along with Italians, French, Portuguese, Spaniards, and Catalans, we're all Latinos too. But I don't feel offended.

DoMiNo
04-29-2005, 10:29 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>CalinG7</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><br>And technically speaking, as a Romanian, along with Italians, French, Portuguese, Spaniards, and Catalans, we're all Latinos too. But I don't feel offended. </TD></TR></TABLE><p>From the Oxford English Dictionary:<p>"LATINO: A Latin-American inhabitant of the United States. Also attrib. or as adj."<p>And as for your previous point, you can make the argument that there are underlying themes in European car design which other countries may label the "Euro" look. When I think of "Euro," in that sense, I think of the American automakers shying away from the excessive, extravagant land-barges of old and moving on to more compact, intelligently-packaged, and more taut and understatedly styled cars... like europeans. It's not supposed to be friggin' racist or anything. Take it as a compliment. <p>*However for a while low-riders and tuner cars were called "euro" cars... that I can't explain.

DoMiNo
04-29-2005, 10:32 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Pavilion</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><p>Domino I'm from Albuquerque too!! Manzano High School Grad '01. And I got my Associates at UNM. Small internet huh?<p>I have to say, this truck will sell and I think it will sell reasonaby well if PROPERLY marketed. Not all Hispanics wear sombreros and play in Mariachi bands. <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/bangin.gif" BORDER="0"> <p></TD></TR></TABLE><p>Albuquerque Academy '03. Representin' the 505 <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/2cool.gif" BORDER="0"> <p>Although I go to school in L.A....

Santeno
04-29-2005, 11:24 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DoMiNo</b> &raquo;</i></TD></TR><TR><TD CLASS="quote">From the Oxford English Dictionary:<p>"LATINO: A Latin-American inhabitant of the United States. Also attrib. or as adj."</TD></TR></TABLE><br>While that may be true in the US, Latino is also the Spanish term meaning of Latin descent; used usually in referenced to soeone from latin-america. It must be made clear that latin america includes peoples whose cultures and languages originate in the latin based countries of europe. In other words, In latin america, Brazilians and people from french speaking countries are also considered latinos. People from spainsh speaking countries are Hispanos (hispanics in english); and people from only spanish and portuguese speaking countries are called Iberos (in the case of spain and portugal) or Iberoamericanos (in the case of hispanics and brazilians). Ford just screwed the pooch on this one.

DoMiNo
04-29-2005, 11:47 AM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Santeno</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><br> Ford just screwed the pooch on this one.</TD></TR></TABLE><p>I wonder if there will be an activist backlash?

CalinG7
04-29-2005, 01:51 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DoMiNo</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><br>It's not supposed to be friggin' racist or anything. Take it as a compliment. <br></TD></TR></TABLE><p>DoMiNo, that was exactly my point. I don't find it racist when someone refers to something as "Euro", even though each country, and even different parts of the same country, are as different from each other as can be. I understand there are underlying similarities, and that's what people must be refering to when they say "Euro." <p>By that same token, though, why is it racist or demeaning, which is the point of most of the posts here, to acknowledge the underlying similarities in the Latino market and market a product as such? Isn't it the same thing, or am I missing something?

Redline
04-29-2005, 01:53 PM
While I will acknowledge that most Americans do call any Hispanic person a Mexican which is simply wrong and ignorant, I still don't see the stereotype. I can justify this by saying yet again that the man next to the truck is not just some random mariachi, if you read this paragraph<p><I>Pablo Montero, who has released five successful albums, is recognized as one of the most talented voices in traditional Mexican music. In 2004, he was nominated for a Latin Grammy award for his musical tribute to Mexican talent Javier Solis. Working with Montero helps Ford speak to its Latino audience with a solid message that combines the culture and beliefs of Latinos living in the Southwest.</I><p>You would see it is simply a celebrity endorsement, they aren't saying all hispanics are sombrero wearing mariachis. Plus, as far as the truck goes, their intentions of Lobo are very clear here. If you can't tell that they are going for wolf, not a trashy looking man wearing too much gold. Plus, this is a good looking truck, this isn't a slammed truck with too much chrome, this isn't a stereotype, I can see a lot of demographics liking this. But I will say, Ford is ignoring the broader meaning of Latino for the dictionary version of it, but the fact is, this is targeted towards mostly Mexicans who live in the United States, they are simply using the narrower definintion of Latino. It's nothing to take offense over.

DoMiNo
04-29-2005, 03:53 PM
<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>CalinG7</b> &raquo;</i></TD></TR><TR><TD CLASS="quote"><p>DoMiNo, that was exactly my point. I don't find it racist when someone refers to something as "Euro", even though each country, and even different parts of the same country, are as different from each other as can be. I understand there are underlying similarities, and that's what people must be refering to when they say "Euro." <p>By that same token, though, why is it racist or demeaning, which is the point of most of the posts here, to acknowledge the underlying similarities in the Latino market and market a product as such? Isn't it the same thing, or am I missing something?</TD></TR></TABLE><p>Ahh, point taken. Sorry 'bout that <IMG NAME="icon" SRC="http://images.zeroforum.com/smile/embeer.gif" BORDER="0"> <p>And perhaps you have a point; perhaps Latino customers will see this as more of an appeal to the pride they have in their culture, than a stereotype.

Naga Royal Guard
04-30-2005, 05:43 PM
this would have made an amusing april fool's joke

Vector
05-02-2005, 01:36 PM
LOL! <p>I'm just blown away by the mariachi. Could they POSSIBLY find a bigger stereotype to put next to this thing?! <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/laugh2.gif" BORDER="0"> <p>Ford's marketing people should be beaten with a pinata stick...doh!

Gallo
05-02-2005, 05:52 PM
Here in Mexico exists already the Ford Lobo pick up, and it's a different version of the original F-Series pick ups. This pick ups (Lobo) are more luxury than the others, they're around 253,000 pesos (around $22,000) of the XLT Regular Cab 4x2, with a V8, the same as the F-250, There are 6 or 7 versions, the more luxury is the Lobo Lariat Crew Cab 4x4 with the F-350 V8, and a price of 405,000 pesos, around $35,000. The Harley Davidson pick ups versions, came to Mexico as Ford Lobo Harley Davidson, also exists a Lobo King Ranch version. Here in Mexico, the Ford Lobo is an icon in the pick ups market. That's why I supposed that this new version, is to put the F-150 near to the Lobo equipment, as a luxury version of the F-150. Maybe Ford think that and not to put a F-150 motor to the Lobo.<br>Here I put some images of the actual Ford Lobo in Mexico, the regular cab, the crew cab and the King Ranch Version.<br><IMG SRC="http://i5.photobucket.com/albums/y151/galloso/fordlobo.jpg" BORDER="0"><br><IMG SRC="http://i5.photobucket.com/albums/y151/galloso/ford_lobo_10.jpg" BORDER="0"><br><IMG SRC="http://i5.photobucket.com/albums/y151/galloso/ford_lobo_7.jpg" BORDER="0"><br>This is the interior<br><IMG SRC="http://i5.photobucket.com/albums/y151/galloso/ford_lobo_9.jpg" BORDER="0"> <br>And this is the King Ranch version with the interior<br><IMG SRC="http://i5.photobucket.com/albums/y151/galloso/ford_lobo_kr_1.jpg" BORDER="0"><br><IMG SRC="http://i5.photobucket.com/albums/y151/galloso/ford_lobo_kr_2.jpg" BORDER="0"><br>By the way, I also dont like this new F-150 Lobo edition.<p>And as a cultural abreviation, a Mariachi is the band who plays mexican music well-known as Musica Ranchera, Pablo Montero is a ranchero singer, not a Mariachi, but he sings with a mariachi as a support <IMG NAME="icon" SRC="http://www.germancarfans.com/images/forums/beigesmilewinkgrin.gif" BORDER="0">